ThailandTourism

TAT takes part in major tourism exchange event in India

SATTE 2023, photo via The Phuket Express.

The Tourism Authority of Thailand (TAT) took part in a major tourism exchange event in New Delhi, India last week.

TAT participated in South Asia’s Travel & Tourism Exchange (SATTE) for the 14th time, heading up a strong delegation of over 40 tourism suppliers. SATTE, which is India’s largest travel fair, was held from February 9 to 11 2023 at India Expo Mart, Greater Noida, Delhi-NCR. The event was expected to attract around 35,000 participants and 1,200 seller booths, The Phuket Express reported.

TAT Governor, Yuthasak Supasorn, said SATTE 2023 is a crucial marketplace for TAT and Thai tourism suppliers to meet with overseas partners and showcase Thailand’s full reopening to tourism. He also highlighted the kingdom’s direction towards high-value and sustainable tourism, including its soft-power foundations, to offer a meaningful travel experience.

The Thailand Stand, jointly promoted by Thai Airways International, THAI Smile Airways, 40 tourism suppliers, the Association of Thai Travel Agents, and the Phuket Tourist Association, were a main attraction at SATTE 2023. The stand, with its ‘Visit Thailand Year 2023: Amazing New Chapters’ theme, featured demonstrations and workshops on traditional Thai arts and crafts, including Nora beading and traditional Thai potpourri.

In addition to promoting B2B tourism business exchanges, TAT also promoted sports tourism, particularly golf, through a ‘City Marketing’ approach. Pattaya City will have a dedicated booth at the show, showcasing its sports tourism opportunities, attractions, and tourism-related business establishments. To further raise awareness of Pattaya as a golfing destination among Indian golfers, TAT and Pattaya City hosted a ‘Golf and Exclusive Networking’ event on Friday, February 10 at Delhi Golf Club in New Delhi.

Last year, Thailand recorded almost 1 million tourist arrivals from India, making it the second largest source of tourist markets for the country. With TAT’s ongoing marketing efforts, Thailand is expected to welcome 1.4 million Indian tourists in 2023, out of the 25 million tourists forecasted from all markets. TAT also presented tokens of appreciation to its partner allies for their support during the difficult time and participation in the “Chalo Amazing Thailand” campaign.

In November last year, TAT also held the ‘Amazing Thailand Fest 2022’ in New Delhi. The festival displayed the 5 Fs in Thailand’s soft-power scheme: food, film, festival, fight, and fashion.

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Tara Abhasakun

A Thai-American dual citizen, Tara has reported news and spoken on a number of human rights and cultural news issues in Thailand. She holds a Bachelor’s Degree in history from The College of Wooster. She interned at Southeast Asia Globe, and has written for a number of outlets. Tara reports on a range of Thailand news issues.