Fitness First Thailand set to host Asia’s largest group fitness event
Fitness First Thailand, ICONSIAM, and Les Mills Asia Pacific have recently announced a collaboration to establish Thailand as Asia’s premier destination for fitness and wellness.
The three global leaders are set to host The Ultimate Fitness Force 2025 (TUFF 2025), Asia’s largest international group fitness festival, taking place on June 7 to 8, 2025, at TRUE ICON HALL, ICONSIAM.
With an expected attendance of over 8,000 fitness enthusiasts from Thailand and across the globe, TUFF 2025 aims to revolutionise the fitness landscape by integrating exercise with lifestyle and wellness tourism.
Orawan Kleawpatinon, Head of Marketing, Evolution Wellness (Thailand) Co., Ltd, considers TUFF 2025 as the marquee event to bring together fitness enthusiasts worldwide.
“As people worldwide increasingly prioritise fitness, they seek immersive and memorable experiences. TUFF 2025 is more than just a group fitness event; it is a global platform that unites individuals with active and health-conscious lifestyles.
“By partnering with ICONSIAM and Les Mills Asia Pacific, we are elevating Thailand’s fitness industry and positioning Bangkok as a top destination for fitness enthusiasts worldwide.”
ICONSIAM is also playing a key role in promoting fitness as an integral part of urban living. Pairach Visessiriluk, Head of Tenant and Customer Experience Division at ICONSIAM considers the event to be crucial in positioning Bangkok as a must-visit destination for fitness fans.
“TUFF 2025 underscores Thailand’s potential as a leading hub for health and wellness while reinforcing ICONSIAM’s status as a world-class riverside destination for global events.
“This event will be the largest fitness gathering ever held in Asia, bringing together fitness lovers from all over the world.
“The event will offer an extraordinary workout experience, blending challenge, fun, and inspiration against the stunning backdrop of the Chao Phraya River.
“This event is set to attract international participants eager for a new and exhilarating fitness experience, further cementing Bangkok’s reputation as Asia’s fitness and wellness epicentre.”
TUFF 2025 is proud to welcome aminoVITAL as a key sponsor, bringing cutting-edge Amino Science innovations to enhance workout performance. Benjaphon Limphonyan, the Health and Nutrition Section Manager spoke eagerly in regard to their new formula, which is set to be introduced at the event.
“At aminoVITAL, we believe that proper nutrition is the key to peak fitness performance. We are thrilled to support TUFF 2025 by introducing our premium amino acid products, designed to enhance every stage of a workout.
“From our Blue Pack for muscle preparation, the Red Pack for sustained energy during exercise, to the Light Blue Pack for post-workout recovery with zero extra calories, our solutions reflect Ajinomoto’s 65-year commitment to improving lives through superior nutrition.
“Excitingly, we will also be unveiling a brand-new formula tailored for fitness enthusiasts who prioritize both health and physique!”
Building on the success of TUFF 2024
TUFF 2024 previously set a new benchmark for Thailand’s fitness industry, drawing over 4,000 participants from both local and international communities. The overwhelmingly positive response underscored the rising popularity of group fitness, with Les Mills classes fully booked and participants raving about the experience.
Building on this success, TUFF 2025 will expand its scale and impact, featuring more classes, a larger venue, and unparalleled fitness experiences not found anywhere else. With the support of world-class partners, TUFF 2025 will take Thailand one step closer to becoming the definitive fitness and wellness hub of Asia.
TUFF 2025: A global fitness experience like no other
This year’s event promises a comprehensive and dynamic workout experience, spearheaded by Les Mills, the world’s leading group fitness brand with a devoted global following.
Attendees will have the opportunity to participate in signature Les Mills classes, including BODYPUMP, BODYSTEP, BODYCOMBAT, RPM, BODYJAM, LES MILLS DANCE, BODYBALANCE, and Les Mills Pilates, alongside the exhilarating Red Hot Dance Ignition by Fitness First, designed to get everyone moving to high-energy beats.
A major highlight of TUFF 2025 will be the launch of Les Mills Pilates, a cutting-edge programme designed to enhance core strength and body balance.
Additionally, participants can take on the HYROX Physical Fitness Test, a globally recognised fitness challenge suited for both professional athletes and those looking to push their limits.
TUFF 2025 is set to be bigger and more spectacular than ever, featuring renowned global trainers, state-of-the-art stage production, and immersive sound and lighting effects for an electrifying fitness experience.
ICONSIAM, renowned as a world-class destination on the Chao Phraya River, offers the perfect setting with its prime location, expansive event space, and premium amenities, ensuring an unforgettable fitness festival, a sentiment echoed by Orawan.
“TUFF 2025 is more than a fitness festival—it is a unique opportunity to experience world-class workouts in a highly energised and inspiring atmosphere.
“Every element of this event—from the fitness programmes and top-tier trainers to the high-energy stage production and iconic venue—has been designed to excite and motivate participants of all fitness levels. Whether you are new to fitness or a dedicated Les Mills fan, TUFF 2025 is designed for everyone.”
Tickets available soon
Tickets for TUFF 2025 will go on sale from March 24 on Eventpop, with individual class passes priced at 900 baht per session. Participants can also purchase premium add-ons, including fast-track access for front-row training experiences, exclusive meet-and-greet sessions, and limited-edition event merchandise.
Press release
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