5 video content ideas you can steal today
Struggling to come up with fresh, attention-grabbing video ideas? Here are 5 formats that consistently perform well, and you can start using them today!
Struggling to come up with fresh, attention-grabbing video ideas? Here are 5 formats that consistently perform well, and you can start using them today!
1. I tried ___ for 7 days
Have you ever come across those “7 Days at Home Workout Challenge – Insane Results” videos or “Going Vegan for 7 Days” vlogs? Trying something new for a week and documenting the journey is a powerful way to entertain and inform your viewers.
Why it works
- Curiosity and transformation: Viewers love to see personal growth in real time, as it inspires them to start that activity as well.
- Relatable content: Your audience may be curious but hesitant to try something new. By seeing your progress, they can see potential setbacks and growth they would encounter.
- Engagement boost: The challenge-style plot builds anticipation and encourages viewers to stick around for the results.
2. 5 mistakes beginners make when ____
If you’re new to fitness, you’ve probably come across videos like “5 Mistakes Beginners Make in the Gym.” Aspiring entrepreneurs might search for “5 Mistakes Beginners Make When Starting Their First Business” on YouTube. Content like this helps your audience avoid common pitfalls, and by sharing it, you position yourself as a trusted guide.
Why it works
- Fear of failure: People are scared of looking foolish or making mistakes.
- Expert positioning: Sharing advice based on experience makes you a trusted voice to your audience.
- High search value: Newbies often search for “beginner mistakes” before starting anything new, bringing traffic to your video.
3. Explain ______ to a 5 year old
Don’t understand how to meditate? Want to find out once and for all what cryptocurrency is all about? These “topics simplified” videos explain complex concepts in a playful way that makes your content more inclusive and widely shareable. It makes hard to get-behind ideas so easy, a 5 year old could follow along!
Why it works
- Makes things less intimidating: Breaking down hard subjects helps reach a broader audience.
- Entertaining and educational: The format is fun while still delivering the information the audience wants.
- Sharable appeal: People are more likely to share content that makes them feel smart or entertained.
4. What no one tells you about ___
Everyone wants the inside scoop — whether it’s the truth about learning a new language or what no one tells you about studying abroad, this format makes your audience feel like they’re getting exclusive, valuable insight.
Why it works
- Reveals hidden truths: People are drawn to content that promises honesty or an exclusive tidbit of news that no one else knows about.
- Builds emotional connection: Sharing personal or surprising perspectives builds trust.
- Boosts credibility: Viewers appreciate when creators offer a deeper, more sincere take.
5. Watch this before you ____
If you were ever unsure about trying something new, this type of video prepares you for the big decision. Whether that’s “Watch this Before You Start Learning Japanese” or “Watch This Before You Book A Trip to Europe”, audiences will tap into their need for guidance and security.
Why it works
- Creates urgency: The “before you do this” angle adds a time-sensitive feel to the video.
- Prepares your audience: Viewers feel equipped and confident after watching your content.
- Strong call to action: Easy to tie in product recommendations, checklists, or personal advice that viewers will be persuaded to follow.
With these five formats, you just plug in your topic, add your personality, and create. These ideas work because they speak directly to what audiences want: value and relatability, along with entertainment.
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