THAIFEX – Anuga Asia 2024: A record-breaking showcase of global food innovations

Image via THAIFEX - Anuga Asia

From plant-based food to halal options and everything in between, THAIFEX – Anuga Asia 2024 brought together an impressive lineup of exhibitors and attendees from all over the world. Held from May 28 to June 1 at IMPACT Muang Thong Thani with the theme “Beyond Food Experience,” it surpassed all expectations and set records as the premier food and beverage trade show in the Asia-Pacific region.

Unprecedented attendance and global participation

Opening ceremony of Thaifex - Anuga Asia 2024. People standing on stage.
Opening ceremony of THAIFEX – Anuga Asia 2024. Image via THAIFEX – Anuga Asia

THAIFEX – Anuga Asia 2024 significantly outpaced its previous editions. It drew a total of 85,850 unique trade visitors from 131 countries, including 19,984 international visitors, over five days. The number of international visitors saw a substantial increase of 21.6% compared to the previous year, which demonstrates the growing global interest in the event. 

The exhibitors were bigger and more diverse, too. A total of 3,133 exhibitors from 52 countries and regions showcased their products and technologies at THAIFEX – Anuga Asia 2024. Of the total exhibitors, more than 2,000 were international, with newcomers from nine countries, including Bolivia, Czech Republic, Egypt, Ivory Coast, Macedonia, Mexico, Yemen, Kazakhstan, and Oman. This expanded the global footprint of the trade show.

Innovations on display

Male chefs standing in circle at The Thailand Ultimate Chef Challenge 2024 - THAIFEX - Anuga Asia 2024
The Thailand Ultimate Chef Challenge 2024. Image via THAIFEX – Anuga Asia

The theme “Beyond Food Experience” truly came to life in this year’s edition of THAIFEX – Anuga Asia. Attendees were treated to a full immersion into the world of food and beverage with 11 signature trade shows, 11 trend showcases, 6 special shows, and 3 supporting programmes. Among these, the Thailand Ultimate Challenge, the Future Food Experience+ talks, and the Hosted Buyer Programme captured significant attention.

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“Thailand is the kitchen of the world, and U.S. food companies are here to help fill the pantry,” remarked a representative from the USDA. This sentiment was echoed throughout the event, where international and local exhibitors showcased their latest products and innovations.

Plant-based products took centre stage

THAIFEX - Anuga Asia 2024: A record-breaking showcase of global food innovations | News by Thaiger
Kian Tan, Director of Finance and Business Development of Hello M’arch. Image via Thaiger Video

The variety of products on display at THAIFEX – Anuga Asia 2024 was nothing short of extraordinary. However, there’s a surge in interest towards sustainable food alternatives, particularly plant-based products. 

One example is Hello M’arch, a Malaysian brand offering superfood-based products that prioritise health and functionality. Their range of products includes quinoa noodles, meal kits made from natural ingredients, and gluten-free quinoa cookies. “We focus on innovative, functional products made from superfood ingredients, such as quinoa. Our vision is: Eat healthy, health blooms, and life blossoms,” explains Kian Tan, Director of Finance and Business Development of Hello M’arch. 

Similarly, Nick Vo from Au Lac Vegan Food Trade – Manufacture Company Limited introduced their extensive vegan offerings from Vietnam. These include Vietnamese broken rice, curry, and condensed milk with all kinds of flavours. “We have over 33 years of experience in the vegan business. Our products are 100% soy and plant-based.”

Another interesting exhibitor offering plant-based options is Foodho International from Taiwan. The company offers an herbal blend functional tea, which was a finalist at the event. Sunny Hsu, the company’s General Manager, says, “We blend turmeric and ginger with Taiwan’s famous local fruits like tangerine, pineapple, and apple. It’s designed to meet consumer needs and share the goodness of Taiwan with the world.”

The best of both worlds

A bowl of food
Image via THAIFEX – Anuga Asia

While the spotlight on plant-based foods was prominent, traditional meat products and seafood were also well-represented. Dr Oliver Gottschall, the COO of Betagro, showcased their range of chicken and pork products, as well as the newly launched La Comida cold cuts. “We are exporting and expanding outside of Thailand into Europe, the Americas, and other Asian countries. We also continue to develop the Thai market and do both retail and food service,” he explained.

With record-breaking attendance and a diverse number of innovative exhibitors from around the world, THAIFEX – Anuga Asia has further established itself as a premier platform for international food businesses. 

If you missed out on the biggest food and beverage trade show in Thailand this year, don’t worry. THAIFEX – Anuga Asia 2025 is already generating excitement. It’s set to take place from May 27 to 31, 2025, at the same venue, IMPACT Exhibition and Convention Center in Bangkok. 

For more details and to stay updated on next year’s event, visit the THAIFEX – Anuga Asia official website.



Cita Catellya

Cita Catellya is a journalist and writer who covers a range of topics from medical and property to leisure and tourism. Her career began as a copywriter 5 years ago, where she worked with several brands in Indonesia to help them increase their online presence. Cita writes in both English and her native Bahasa Indonesia

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