Hungry Hub partners with Singapore Tourism Board to offer foodies value-for-money dining experiences
Hungry Hub will expand into Singapore, its first international market, come December
Hungry Hub, Thailand’s leading online restaurant and hotel reservation platform, is set to host its inaugural Hungry Hub Red Table Awards 2024 while announcing a strategic partnership with the Singapore Tourism Board (STB).
This collaboration aims to expand Hungry Hub’s services internationally and spotlight how Singapore’s vibrant, wide-ranging and innovative gastronomic landscape caters to discerning food enthusiasts and travellers.
Inaugural Hungry Hub Red Table awards 2024
The Hungry Hub Red Table Awards 2024 marks a new era in recognising culinary excellence and service innovation. This prestigious event will honour top restaurant and hotel partners for their outstanding contributions throughout the year, featuring over 35 awards across eight specialised categories.
The awards ceremony, one of Hungry Hub’s grandest events to date, will showcase excellence in various facets of the culinary and hospitality sectors, including:
- Best Buffet Restaurant for chains maintaining the highest consistent standards
- Best Rooftop for superior dining experiences with exceptional views
- Best Fine Dining celebrating luxury and attention to detail
- Rising Star Awards for new partners showing outstanding growth and potential
The selection process utilises a comprehensive, data-driven evaluation framework, incorporating insights from over four million customer reservations processed through the Hungry Hub platform during the previous year. With a nomination pool of more than 50 restaurant and hotel partners, the awards reflect authentic user engagement and satisfaction.
Notable award winners include Copper Beyond Buffet, Banyan Tree Hotel Bangkok, and Audrey Café. The event has attracted over 300 leading restaurant and hotel partners, including Oishi Group restaurants, Rib Room & Bar, Hyatt Regency Bangkok Sukhumvit, and Jim Thompson, A Thai Restaurant.
Strategic partnership with Singapore Tourism Board
In a significant move towards global expansion, Hungry Hub has announced a strategic partnership with the STB.
This collaboration aims to leverage Singapore’s diverse food scene to attract Thai and Malaysian visitors, as part of a recently launched F&B campaign to showcase Singapore as a global culinary capital.
Hungry Hub will offer curated dining experiences at a range of acclaimed restaurants in Singapore starting in December 2024. App users will be able to purchase fixed-price meal packages on the app at select restaurants in Singapore, allowing them to browse and choose what they want from pre-selected menus.
Under the partnership, STB and Hungry Hub will launch joint marketing campaigns to promote F&B experiences in Singapore through social media. STB and Hungry Hub will also engage foodie influencers to visit Singapore and create content around these experiences, while also including attractions, retail and leisure events as part of their itineraries, to further inspire more audiences to discover destination Singapore.
Chief Executive Officer of Hungry Hub, Surasit Sachdev spoke on the significant milestone.
“This expansion marks a significant milestone for Hungry Hub as we move toward becoming a global Online Travel Agent (OTA) for restaurants. With 50% of our user base being Thai and 50% international travellers, we are committed to providing the best dining reservation experiences, emphasising convenience, value, and variety.
“Our collaboration with the Singapore Tourism Board underscores our ambition to boost Singapore’s restaurant scene by offering value-for-money dining experiences at F&B establishments. Leveraging our success with 1,700+ partner restaurants in Thailand, including Michelin-starred and fine dining venues, we’re well-positioned to attract both Thai and international customers to Singapore’s vibrant culinary scene.”
Terrence Voon, Executive Director, of Southeast Asia, Singapore Tourism Board, spoke on the significance of the partnership.
“Dining is an important part of Singapore’s tourism appeal, as it showcases our diverse food culture and heritage. STB has seen a 63% increase in F&B expenditure since the pandemic, indicating an appetite for culinary experiences.
“Hungry Hub’s expansion into Singapore presents an exciting opportunity to showcase our city as a premier destination for culinary adventurers, be it at award-winning restaurants or iconic hawker eateries. We look forward to welcoming food enthusiasts from Malaysia and Thailand to explore, discover and delight in Singapore’s unique gastronomic offerings.”
Expanding global reach and innovative features
Hungry Hub aims to attract Thai and Malaysian tourists by offering value-for-money dining experiences. The company is also launching several strategic initiatives, including:
- Partnerships with third-party travel & activity platforms
- Exclusive deals for Hungry Hub platform users at various restaurants
With over 30,000 regular Singaporean users already using Hungry Hub in Thailand, the company is well-positioned for its expansion into Singapore. Riding on this expansion, Hungry Hub aims to attract Thai and Malaysian tourists by offering value-for-money dining experiences in Singapore.
A global success story
Hungry Hub’s expansion demonstrates its commitment to the international stage, having generated over 3 billion baht in revenue for partner restaurants, served more than one million monthly users, and accumulated over four million diners at a recent average of 1,000 baht per diner.
The company aims to grow its Thai user base by 50% in 2025 while expanding internationally. Individual restaurants have achieved up to 250 million baht in annual revenue, while top customers, through Hungry Hub, made over 85 bookings in 2024, spending up to 350,000 baht.
The platform is solidifying its position as a leading premium restaurant booking platform, with a strategic vision to deliver seamless, world-class dining and travel experiences across the region.
As Hungry Hub continues to innovate and expand, the partnership with STB marks a significant milestone in its journey, promising to elevate the dining experience for food enthusiasts and travellers alike.
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