Sarishti Arora

Sarishti Arora

Eager to create brilliant and resonant content, Sarishti specializes in weaving feelings into compelling narratives and translating emotions into impactful words. With her Master's in Computer Application, she tackles blog posts, articles, or anything else with her technical expertise and her commitment is to capture the essence of a story.
  • Thailand News

    Fatal collision on Rama 2 Road claims life of delivery rider

    A tragic accident involving a pickup truck and a motorbike resulted in the death of a 50 year old female rider. The driver claimed he did not see the motorbike, while several illegal migrant workers fled the scene but were later apprehended. At 6.30pm yesterday, June 23, Police Lieutenant Pitiphan Wongaree received a report of a fatal collision between a…

  • Thailand News

    Child abuse incident in central Thailand shocks local community

    A disturbing incident emerged in Kamphaeng Phet, where two 12 year old girls allegedly coerced a seven year old boy and a five year old girl into inappropriate activities, recording the events in exchange for sweets and toys. The Facebook page Kamphaeng Phet Complaints posted about the situation, explaining that the two older girls lured the younger children into engaging…

  • Phuket News

    Russian man arrested in Phuket for teaching riding illegally

    Phuket Tourist Police detained a Russian man for illegally working as a motorbike driving instructor in Kathu. Following a tip-off, officers initiated an investigation into motorbike-riding lessons advertised on Instagram. Their inquiries led them to the now-defunct floating market’s parking lot in Kathu, where they apprehended 29 year old Roman Lazarev around 2.30pm yesterday. Upon arrival, officers found Lazarev in…

  • Business News

    Thailand’s TV market scores big with global sports events

    Thailand’s TV market is poised for significant growth this year, driven by major global sports events, according to LG Electronics (Thailand). The head of marketing at LG Electronics (Thailand), Amnaj Singhachan, highlighted that the UEFA Euro 2024 football tournament, which runs from June 14 to July 14, and the Summer Olympics in Paris from July 26 until August 11, followed…

  • Business News

    Commerce Ministry monitors 18 categories as transport costs surge

    The Commerce Ministry launched a comprehensive monitoring initiative for prices across 18 categories as transport costs for the logistics sector surged by up to 9%. The Director-General of the Internal Trade Department, Wattanasak Sur-Liam, stated that the categories under scrutiny include instant noodles, fresh food, canned food, bagged rice, seasoning sauce, vegetable oil, carbonated drinks, milk and dairy products, electrical…

  • Business News

    PDMO issues 20 billion baht in ESG bonds

    The Public Debt Management Office (PDMO) is set to issue 20 billion baht in sustainable bonds to institutional investors this year. The public debt advisor for PDMO, Jindarat Viriyataveekul, stated that these bonds are designed for businesses adhering to environmental, social, and governance (ESG) principles. Sustainable bonds are a subset of ESG bonds, and PDMO currently has 467 billion baht…

  • Business News

    US equity funds attract record inflows amid Thai market decline

    US equity funds have seen the largest inflows this year, spurred by the US economic recovery and expectations of interest rate cuts, while mutual fund investments in Thai stocks have dropped by nearly 10 billion baht, according to Morningstar Research (Thailand). Nearly 7.8 billion baht has been invested in US equity funds this year, marking a 5.04% increase from 2023,…

  • Thailand News

    Astrology predicts fortune and challenges for all zodiac signs

    The astrological forecast reveals significant fortune for 12 zodiac signs, highlighting newfound luck and unexpected opportunities. Following a period of challenges, some signs will see resolutions and improvements, while others need to be cautious of potential betrayals by associates. Topping the list of zodiac signs experiencing immense fortune are Libra and Leo. Despite facing obstacles previously, individuals under these signs…

  • Cannabis

    A guide to tourist’s first-time cannabis use in Thailand

    Thailand, in an unexpected legislative development, has now transitioned to a progressive approach towards recreational cannabis usage. As one navigates this updated scenario, whether a local inhabitant or a tourist, their understanding of this new realm can indeed be complex. Imagine a situation where you stroll along Yaowarat Road in Chinatown, Bangkok, and a tuk-tuk seamlessly moves past a legal…

  • Search Engine Marketing (SEM)

    The role of RACI model in managing digital marketing teams

    A key tool in effective team management is the RACI model, a mechanism designed to delineate roles and responsibilities within a team, thereby boosting productivity and efficiency. From product managers to social media managers, each team member clearly understands their function. The RACI model guarantees tasks are distributed effectively, regardless of whether they involve playlist creation or data analysis. This…

  • Search Engine Marketing (SEM)

    Is linkedin really a good source for lead generation

    LinkedIn, the renowned platform for professional connections, holds significant magnitudes of potential for lead generation a possibility that’s been intriguing marketers over the recent past. Its algorithm, purposed to emphasise engaging, relevant content, offers a potentially fertile landscape for businesses seeking to broaden their exposure. However, traversing this realm may not be as simple as it first appears. The algorithm…

  • Search Engine Marketing (SEM)

    How to use STP framework for effective marketing

    Imagine a marketing tool that not only enhances your understanding of your customers but also empowers you to effectively reach and convincingly persuade them. Welcome to the realm of the STP framework, a potent device that allows you to segment your marketing analytics to create bespoke and compelling campaigns. The STP framework, an acronym for Segmentation, Targeting, and Positioning, consists…

  • Search Engine Marketing (SEM)

    How to get more clients via social media marketing

    Social media has evolved beyond merely publishing images and disseminating memes, It has morphed into a potent mechanism that, when optimised appropriately, can forge enduring relationships with your visitors, ultimately transforming them into potential clients. Within this blog, we will illuminate the pathway to harnessing your social media presence for client cultivation. This includes comprehending which platforms are pivotal for…

  • Search Engine Marketing (SEM)

    Tips to customise your advertising banners to get clicks

    In the realm of digital marketing, clickthrough rate transcends buzzword status. It’s an essential metric that measures the efficacy of your display advertising. For those keen on elevating their CTR, this is the perfect resource. This article will focus on optimising your advertisements across diverse channels and audiences, wrapping up a novel perspective on innovative ad design. Considering the daily…

  • Business News

    France loses top spot as Europe’s largest equity market to UK

    France’s political turbulence has resulted in the nation losing its position as Europe’s largest equity market, a title it claimed from the UK less than two years ago. President Emmanuel Macron’s unexpected announcement of a snap election triggered a significant sell-off, erasing about US$258 billion from the market capitalisation of French companies. Major banks such as Societe Generale SA, BNP…

  • Thailand News

    Former soapy king Chuwit Kamolvisit in palliative care abroad

    Nipit Intharasombat provided an update on the health condition of Chuwit Kamolvisit, who is receiving palliative care for cancer treatment abroad. The former soapy king and politician has been in the UK for treatment since late last year. A former Member of Parliament for Phatthalung, Nipit, shared this news on Facebook. He mentioned that he had reached out to Chuwit…

  • Thailand News

    Monkey mayhem: Lopburi targets macaques at historic landmarks

    Efforts to control the monkey population in Lopburi are now focusing on the notorious trouble spots: the 13th-century Phra Prang Sam Yot and Phra Kan Shrine. Following successful operations in other downtown areas, the city’s macaque catchers are gearing up to address the primary problem at these historic sites. Lopburi Mayor Chamroen Salacheep announced that the primary focus is shifting…

  • Business News

    Thai baht leads Asian currency declines amid holiday trade

    Emerging Asian currencies experienced declines in holiday-thinned trade today, with the Thai baht leading the fall as the US dollar remained firm and Chinese economic data highlighted an uneven recovery trajectory. Markets were notably quiet across Asia due to closures in Singapore, Malaysia, Indonesia, the Philippines, and India. The Thai baht declined by up to 0.5%, influenced by weaker gold…

  • Politics News

    Thai PM Srettha Thavisin tests positive for Covid-19

    Prime Minister Srettha Thavisin has taken sick leave after testing positive for Covid-19. The announcement came yesterday evening through his Facebook page, where he revealed experiencing fatigue and a slight fever, which led him to undergo testing. Government spokesperson Chai Wacharonke reported that the Bangkok-born prime minister consulted a doctor last Friday upon noticing the symptoms. The test results confirmed…

  • Phuket News

    Phuket accountant arrested for involvement in call centre scams

    A woman accountant in Phuket has been apprehended by officers from the Central Investigation Bureau (CIB) on charges linked to multiple call centre scams. Identified only as Kanraya, the alleged scammer has been implicated in five separate arrest warrants for her involvement in fraudulent activities, including opening bank accounts used by scam gangs. Police Lieutenant Colonel Phongsak Meemusik led the…

  • Business News

    Finance Ministry to fast-track NPL debtor blocklist removal

    The Finance Ministry is set to engage in discussions with the Bank of Thailand and the National Credit Bureau (NCB) to address the issue of non-performing loans (NPLs) caused by the Covid-19 pandemic, specifically targeting Code 21 debtors. The aim is to expedite the removal of these debtors from the bureau’s blocklist, enabling quicker access to credit. Deputy Finance Minister…

  • Business News

    Chinese tourists shift to local travel amid rising costs, visa woes

    A shift in Chinese travel preferences is reshaping the global tourism landscape. Rising costs and visa challenges are driving Chinese tourists to opt for local and short-haul destinations instead of international travel. The slower-than-expected revival of China’s outbound travel market, which was the world’s top spender on international tourism pre-pandemic, is impacting travel-related businesses, hotels, and retailers worldwide. Eighteen months…

  • Thailand News

    BTS gears up for electrifying bus race in Bangkok’s BRT expansion

    Bangkok Mass Transit System Plc (BTSC), the BTS Skytrain operator, is in a race to supply Bangkok’s Bus Rapid Transit (BRT) electric buses and have them operational by the September 1 deadline. BTSC signed a contract with the Bangkok Metropolitan Administration (BMA) yesterday, June 16, to procure 23 electric vehicles (EV) buses for the BRT system and to operate them…

  • Thailand News

    Krabi Airport’s runway to riches, a 941-million-baht taxiway twist

    The Department of Airports (DoA) is pushing forward with a 941-million-baht project to build a parallel taxiway at Krabi Airport. Currently, the project is over 76% complete. DoA Deputy Director-General Wittawas Pakdesontiskul recently inspected the site and attended a meeting to monitor progress. The meeting included representatives from the contractor, Nawarat Patanakarn Public Co. Ltd., along with consultancies We Engineering…

  • Thailand News

    Buzzing battle: Bangkok unites businesses to combat dengue fever

    Bangkok Metropolitan Administration (BMA) and the Department of Disease Control (DDC) are actively collaborating with businesses to combat the rising incidence of dengue fever, a situation exacerbated by the expanding range of dengue-carrying mosquitoes due to climate change. To commemorate ASEAN Dengue Day, which occurs on June 15, BMA and DDC, in partnership with Kao Industrial (Thailand) Co. Ltd., Takeda…

  • Thailand News

    King honours 59 people with prestigious Thai awards

    Thailand’s King Maha Vajiralongkorn bestowed the prestigious Chula Chom Klao Order and the Rattanaporn Medal on 59 individuals. Among the recipients, Prayut Chan-o-cha received the special First Class of the Chula Chom Klao Order. The Royal Gazette yesterday published the royal decree detailing the awards. The decree, issued by King Maha Vajiralongkorn, outlines the recipients of the Chula Chom Klao…

  • Education

    The role of emotional intelligence in academic success

    Have you ever wondered why certain individuals often outperform others in academic performance despite having similar IQ levels? You may find the answer intriguing. Academic achievement is not solely contingent on intellectual capacity, it is a complex interplay of emotional intelligence and, to a fair extent, fortuity. Emotional intelligence, defined as the capacity to comprehend, employ, and manage our emotions…

  • Business News

    AWC to spice up 10-billion-baht Phenix food centre in Bangkok

    A prominent player in Thailand’s real estate sector, Asset World Corp. (AWC), unveiled its latest venture, Phenix, a 10-billion-baht wholesale and retail food centre. Positioned to meet the ongoing demand in the tourism and food segments, Phenix aims to become a new landmark in Bangkok’s bustling food scene. AWC Chief Executive and President Wallapa Traisorat announced that the centre was…

  • Lifestyle

    Does self love really heal you?

    Caught in a repetitive cycle that you cannot seem to break away from? You might find yourself in recurring negative patterns that leave you feeling drained, overwhelmed, or even mistreated. Despite your aversion to these circumstances, it seems impossible to make your exit. A tough realisation is that we frequently have more authority over our issues than we give ourselves…

  • Things To Do

    How to create a memorable birthday in Thailand

    Have you ever considered where to host your birthday celebration? Imagine yourself indulging in the lavish lifestyle of a billionaire for a day or embracing your inner pirate on the open sea. Thailand’s scenic rivers and stunning coastlines offer the ideal backdrop for such an adventure. In this country, where water activities and celebrations seamlessly blend, unforgettable birthday experiences await.…