Thai restaurant Samsen opens new branch in Hong Kong

When Thai restaurant Samsen first opened in Wan Chai district, Hong Kong in 2016, chef Adam Cliff quickly became the go-to guy for Wagyu beef noodles. Fast-forward to 2024, and Samsen is on the cusp of launching its third Hong Kong branch on On Lan Street, Central district. With each opening, the restaurant has pushed culinary boundaries—and this new location is no different.

“I just want to create more, and do more and more,” says Cliff, reflecting on his expanding menu.

The chef admits it’s a “slippery slope” but insists on keeping the menu streamlined.

“I strip back the menu to what people want.”

One dish set for a comeback is the fuyu fensi, a stir-fried mix of pork, glass noodles, fermented tofu, and chilli, harking back to Samsen’s Wan Chai days.

“It’s a very moreish dish. It never got the attention it deserves, but it’s got a cult following now.”

Co-founder Bella Kong is equally excited about the new menu. Her personal highlight? A fresh ruby pomelo and tiger prawn salad with cashews and tamarind dressing. She also raves about the fried rice with pork and Chinese olives, calling it “very 1970s” with its old-school presentation.

Cliff’s nostalgia is also evident in the oyster omelette, influenced by the Teochew Chinese migration to Thailand.

“I’ve always had a big obsession with oyster omelettes,” he said, perfecting a crisp, gooey version that his dad used to rave about.

With eager diners already peeking through the doors and anticipation building, Samsen’s On Lan Street location is poised to turn this quiet corner into a buzzing Bangkok-style hotspot, reported the South China Morning Post.

In related news, Thai Airways (THAI) is taking in-flight dining to new heights, literally. The airline has rolled out premium menus across all cabin classes, offering a luxurious yet culturally immersive experience. With European routes booming at an 80% load factor, Thai Airways has decided to up the ante on its service offerings.