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Thailand tourism officials to tap into Chinese market as they attract more visitors

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PHOTO: Unsplash: NeONBRAND

Thailand has so far welcomed 2 flights with Chinese visitors on the new Special Tourist Visa, a first step after a 7 month ban on international tourists. Now, tourism officials are proposing to bring in more whilst tapping into the vast Chinese market to draw in more visitors.

Tourism Authority of Thailand governor Yuthasak Supasorn says they’re planning on 7.45 million Chinese arrivals next year with hopes that travel restrictions ease up (in 2019 there were around 11 million Chinese visitors to Thailand). Tourism officials expect a high season in July during the school break, assuming that international travel restrictions are lifted by then. Next year’s overall goal for the Asian market is 11.2 million, a 34% decrease from 2019, before the pandemic.

“Some 7.45 million arrivals from China is in our sight, but it depends on how situation develops.”

A marketing strategy is being prepared by TAT’s deputy governor of marketing for Asia South Pacific, Chattan Kunjara Na Ayudhya.

“When the pandemic subsides we will change their focus from business travellers and retirees, to a younger generation that are ‘less concerned’ with health risks.”

He says he’s focusing on millennials, those born in the early 1980s to late 1990s. China has 321 million millennials, while Japan, South Korea, Hong Kong and Taiwan altogether have 69 million.

“Millennial travellers have more flexibility as they can actively penetrate technologies and online information — essential tools for post-pandemic tourism.”

SOURCE: Bangkok Post

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Caitlin Ashworth is a writer from the United States who has lived in Thailand since 2018. She graduated from the University of South Florida St. Petersburg with a bachelor’s degree in journalism and media studies in 2016. She was a reporter for the Daily Hampshire Gazette In Massachusetts. She also interned at the Richmond Times-Dispatch in Virginia and Sarasota Herald-Tribune in Florida.

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