Phuket to host luxury boat show: Multi-billion baht yachts and jets

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In a dazzling display set to elevate Phuket‘s status on the global luxury stage, the Thailand International Boat Show A Luxury Lifestyle Event is gearing up to showcase a spectacular line-up of yachts, private jets, and more.

This high-profile event is poised to inject a staggering 500 million baht into Phuket’s economy, drawing in a crowd of High Net Worth Individuals and sparking a wave of excitement in the marine leisure and luxury lifestyle industries.

Organised by JAND Events, this prestigious exhibition brings together boats and lifestyle brands from around the world, aiming to position Phuket as a prime destination for international investment and business. Collaborating closely with the Thai government and industry stakeholders, the event seeks to bolster yacht tourism and solidify Thailand’s standing as Southeast Asia’s premier leisure marine hub.

CEO of JAND Events, David Hayes, expressed enthusiasm about the overwhelming response to the 2024 show.

“The show has become a platform that will not only drive sales and business for the marine and luxury industries but also attract international investors keen to do business and live in Phuket.”

Exciting innovations for the upcoming show include the debut of the Thailand Yachting Conference, facilitating a B2B platform for idea exchange among local and international business leaders. Additionally, the Robb Report Thailand Best Of The Best Yachting Awards Gala promises to be a glamorous celebration of the finest yachts and brands. Notably, the event takes a leap forward in sustainable business practices, aiming to be the first of its kind to achieve carbon neutrality through environmental footprint reduction and carbon offsetting.

In the water, Boat Lagoon Yachting takes the spotlight with the grand unveiling of the Princess Y95, the largest boat displayed for the first time in Thailand. Simpson Marine boasts the largest in-water line-up, featuring six luxurious boats, including the Sanlorenzo SX76, Lagoon 51, and Fairline Targa 45. Derani Yachts adds to the spectacle with three boats from the popular Axopar brand and the striking Brabus Shadow 500 Cabin, reported

Sustainability commitment

But it’s not just about the vessels; the onshore exhibition offers a diverse range of marine businesses, products, and luxury lifestyle services. The show’s commitment to sustainability extends to being the first carbon-neutral event of its kind.

Scheduled for January 11 to 14 at Royal Phuket Marina, the Thailand International Boat Show promises a blend of sophistication and entertainment, attracting visitors with jazz performances, live DJ sets, alfresco dining, oysters, champagne, and cigars. Children’s Day on January 13 will feature activities for the youngest attendees, ensuring an unforgettable experience for all.

Don’t miss the chance to be part of this extravaganza, open daily from 1pm to 8pm (closing at 7pm on January 14). For more information, visit

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Top is a multifaceted news writer with a keen interest in real estate and travel. Top currently covers local Thai news at Thaiger. As a travel buff, Top blogs about his travels- around the world and Thailand- during his free time.

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