Thailand boosts fruit distribution to counter declining prices
Urgent export push launched as growers face mounting pressure from oversupply and shrinking profit margins
The Thai Commerce Ministry is tackling the issue of declining fruit prices by accelerating the distribution of 950,000 tonnes of produce both within Thailand and abroad.
Commerce Minister Pichai Naripthaphan stated that the ministry is collaborating with various organisations to manage the surplus of fruit through measures encompassing production, marketing, export, processing, and trade facilitation. The aim is to distribute 950,000 tonnes of fruit effectively.
The Department of Internal Trade (DIT), in partnership with prominent retail stores, will conduct promotional activities to enhance distribution channels for farmers as the harvest season commences. Notable retailers participating in this initiative include Siam Paragon, Central, The Mall, and CP Axtra.
The DIT has also collaborated with key agricultural associations, fertiliser producers, and the Agriculture and Cooperatives Ministry to launch the Affordable Fertiliser Programme 2025. This programme offers quality fertiliser at discounts of up to 50 baht per sack, with over 79 different formulas available. A total of 10.06 million sacks are provided by 26 suppliers nationwide. Farmers can avail themselves of these discounted fertilisers until September 30.
Pichai stated that the ministry is actively pursuing free trade agreements (FTAs) with the European Union, South Korea, and an ASEAN-Canada pact, with the objective of concluding these agreements by the end of the year. Once finalised, these FTAs will strengthen Thailand’s trade connections with over 50 countries, providing greater opportunities for exporters and investors to explore new markets, reported Bangkok Post.
The ministry has also enhanced the Thai Select certification mark, which guarantees the authenticity of Thai food products and restaurants in Thailand and overseas. The revamped logo features an orchid-shaped star of honour, and restaurants are now classified into four categories: Thai Select 1 Star, 2 Stars, 3 Stars, and Thai Select Casual. This classification encompasses a range of establishments, from budget-friendly eateries to high-end restaurants.
The ministry aims to certify more Thai restaurants abroad with the Thai Select mark and plans to encourage them to source ingredients from Thailand, thereby boosting agricultural exports.
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