No grounds for panic: No coffee shortage or price hike, says DIT
The Department of Internal Trade (DIT) has confirmed that there will be no shortage or price increase for a well-known coffee brand, despite rumours to the contrary. They are closely monitoring the market, ensuring retail outlets display prices clearly, with penalties for non-compliance.
Witthayakorn Maneenate, Director-General of the DIT, addressed concerns over rumours suggesting a temporary halt in the supply of a popular coffee brand. The department is actively monitoring the situation, although coffee is not listed as a controlled commodity by the Ministry of Commerce.
To ensure consumer protection, officials have been dispatched to inspect coffee availability and pricing across supermarkets, convenience stores, and retail outlets. Their findings indicate that the supply remains adequate and prices are stable.
Yesterday, April 8, the department held discussions with wholesalers and local retailers to evaluate stock levels, sales volume, and pricing. Wholesalers confirmed that deliveries are proceeding as usual, with no disruption in sales. Retailers also reported sufficient stock and no price increases.
Additionally, other quality coffee brands have been ordered to supplement the supply, with promotional campaigns offering discounts. Despite the dominant market share of the leading brand, the coffee market is highly competitive, allowing consumers to choose from a wide range of brands, including new ones that have gained consumer acceptance.
Witthayakorn stated that there have been no consumer complaints regarding coffee shortages. However, the department will continue to monitor prices and availability closely.
Retailers are required to display prices clearly to facilitate consumer price comparison. Violations, such as failing to display prices, will result in fines up to 10,000 baht. Severe offences like price gouging, hoarding, or refusing sales could lead to imprisonment for seven years, fines up to 140,000 baht, or both.
Consumers can report unfair practices through the department’s hotline at 1569, via the LINE application @MR.DIT, or at provincial commerce offices. Inspectors will be dispatched promptly to investigate complaints, and legal action will be taken against violators.
Reports from a meeting between the DIT and representatives from major retail chains and large store associations revealed that Nestlé coffee has a stock that will last approximately 30 to 45 days.
Other brands, accounting for over 50% of the market share, have sufficient supply to meet demand. Retailers and coffee producers are collaborating on promotions, with brands like Moccona, Khao Shong, Birdy, Super, Espresso, and Buddy Dean committing to increased distribution and special pricing, reported KhaoSod.
Furthermore, the DIT is coordinating with provincial commerce departments in coffee-growing regions to monitor production and purchase prices. Should irregularities arise, coffee factories will be urged to purchase from local producers. Currently, global coffee prices remain stable but high.
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