Thailand’s festive frenzy: Airbnb searches soar by 17% as global travellers flock to the Land of Smiles

Puntid TantivangphaisalPublished: 10:31, 22 November 2023| Updated: 10:34, 22 November 2023

175 1 minute read

Thailand’s festive frenzy: Airbnb searches soar by 17% as global travellers flock to the Land of Smiles

Photo courtesy of Stay in Thailand.

Tourists are flocking to Airbnb in search of the ultimate Thailand experience during the upcoming Loy Krathong festival, set to light up the local waters on November 27 and 28.

Data reveals a staggering 17% spike in searches for Airbnb stays, unveiling Thailand as the go-to destination for the festive season.

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Thailand’s capital Bangkok steals the spotlight as the most sought-after locale, playing host to the water festivities and seamlessly transitioning into year-end celebrations. Chiang Mai and Pattaya trail closely behind, creating a vibrant top three in the Airbnb popularity stakes. The remaining ranks showcase a dazzling array of Thai gems, from the sandy shores of Phuket to the cultural allure of Krabi.

But it’s not just the glow of Loy Krathong attracting attention, Airbnb witnessed an 88% surge in searches from eager Chinese travellers eyeing a November to December escape. Thailand emerges as the number one dream destination, with the allure of Phuket and the dynamism of Bangkok captivating the Chinese imagination.

Not to be outdone, Australians are gearing up to bid farewell to winter woes, propelling Thailand into their holiday plans with a solid 16% increase in Airbnb searches for the final two months of this year, reported TTG Asia.

Amanpreet Bajaj, Airbnb’s general manager for Southeast Asia, India, Hong Kong, and Taiwan remarked on Thailand’s long-standing attraction for tourists worldwide.

“Thailand’s international appeal remains strong with travellers from all around the world keen to experience the country’s world-famous hospitality, cuisine, and cultural highlights. With a remarkable 30% growth in nights booked in Thailand this year, the stage is set for a bumper festive season in the Land of Smiles.”

Puntid Tantivangphaisal

Originally from Hong Kong, Puntid moved to Bangkok in 2020 to pursue further studies in translation. She holds a Bachelor's degree in Comparative Literature from the University of Hong Kong. Puntid spent 8 years living in Manchester, UK. Before joining The Thaiger, Puntid has been a freelance translator for 2 years. In her free time, she enjoys swimming and listening to music, as well as writing short fiction and poetry.