gen z
- Business News
Asian millennials and Gen Z prefer regional travel, says Marriott
Rising travel expenses have led to an increase in intra-regional tourism among Asia-Pacific’s Gen Z and millennial tourists, according to Marriott International. The younger adults, keen on saving for their travels, are opting for trips within their region. In 2023, intra-regional travellers accounted for over 60% of bookings in the Asia-Pacific region, a significant increase from the 40-50% before the…
- Thailand News
Thai Drinks targets Gen Z in Asia for est Cola expansion
Keen on broadening its reach in Asia, Thai Drinks, the company managing est Cola, is targeting the Gen Z market for expansion. Forecasting a growth of 25% in the Thai carbonated soft drink market due to warmer weather and intensive marketing campaigns, Suporn Denpaisarn, the non-alcoholic beverages division head at Thai Drinks, reveals their growth plans. According to Nielsen IQ…
- Lifestyle
Snap, lock & rock: Laceez brings no-Tie cool to millennials & Gen Z
Gone are the days of pausing your day to tie loose laces or tripping over them at the least convenient moment. Enter Laceez, the no-tie shoelaces that are catching the eye of millennials and Gen Z. It’s all about streamlining your life, and these laces are a small change with a big impact. For a generation that values efficiency and…
- Digital Marketing
Win over Millennials & Gen Z: Top marketing must-knows
In today’s fast-paced digital world, understanding the nuances of marketing to Millennials and Generation Z is more crucial than ever. These groups are not just age brackets; they represent a dynamic shift in consumer behavior and preferences, heavily influenced by the digital age. Millennials, often seen as the bridge between the old and new, bring a blend of traditional and…
- Bangkok News
Bangkok condos face decline as Gen Z opts for renting, shifting focus to Gen Y
Bangkok and its surrounding provinces are experiencing a decline in condominium transfers as the younger generation, Gen Z, is opting to rent rather than purchase properties. The ttb analytics centre predicts a 12.5% drop in transfers this year. Experts advise developers to attract Gen Y buyers with high financial readiness. In their recent analysis, ttb analytics pointed out that condo…
