gen z
- Thailand News
Move over, Alpha: Generation Beta is here to shake things up
A seismic generational shift has just unfolded, ringing in 2025 with the farewell of Generation Alpha and the arrival of the highly anticipated Generation Beta. Generation Alpha, comprising those born between 2010 and 2024, grew up in a whirlwind of technological innovation and societal upheaval. From the global Covid-19 pandemic to the rise of artificial intelligence, this mini-millennial cohort has…
- Thailand News
Gen Z goes wild for Thailand’s ‘Mutelu’ faith economy
A new survey by Zanroo, a social media data expert, revealed that young Thais are leading the charge in an occult frenzy, racking up billions of engagements online. Zanroo’s study found that Gen Z, those aged 12 to 27, show the highest interest in Mutelu – a term derived from the Indonesian horror film Mutelu: Occult War. The word now…
- Business News
Mc Group forecasts 4 billion baht revenue, targets Gen Y and Z
The well-known creator and distributor of Mc Jeans, Mc Group Plc, anticipates its revenue to hit 4 billion baht this year, with a strategic focus on engaging Generation Y and Z to fuel its growth. The Chief Executive James Richard Amatawiwat acknowledged the competitive nature of the market this year but expressed confidence in the company’s ability to stay ahead…
- Business News
Effective mentorship fuels Gen Z’s career growth and innovation
Generation Z’s growing presence in the workforce necessitates innovative strategies to support their development. Mentorship programmes have emerged as a powerful tool, creating dynamic and mutually beneficial relationships across generations. These programmes address Gen Z’s unique professional aspirations, fostering continuous learning and growth. Effective mentorship programmes for Gen Z extend beyond traditional models where senior employees impart wisdom to junior…
- Business News
Asian millennials and Gen Z prefer regional travel, says Marriott
Rising travel expenses have led to an increase in intra-regional tourism among Asia-Pacific’s Gen Z and millennial tourists, according to Marriott International. The younger adults, keen on saving for their travels, are opting for trips within their region. In 2023, intra-regional travellers accounted for over 60% of bookings in the Asia-Pacific region, a significant increase from the 40-50% before the…
- Thailand News
Thai Drinks targets Gen Z in Asia for est Cola expansion
Keen on broadening its reach in Asia, Thai Drinks, the company managing est Cola, is targeting the Gen Z market for expansion. Forecasting a growth of 25% in the Thai carbonated soft drink market due to warmer weather and intensive marketing campaigns, Suporn Denpaisarn, the non-alcoholic beverages division head at Thai Drinks, reveals their growth plans. According to Nielsen IQ…
- Lifestyle
Snap, lock & rock: Laceez brings no-Tie cool to millennials & Gen Z
Gone are the days of pausing your day to tie loose laces or tripping over them at the least convenient moment. Enter Laceez, the no-tie shoelaces that are catching the eye of millennials and Gen Z. It’s all about streamlining your life, and these laces are a small change with a big impact. For a generation that values efficiency and…
- Digital Marketing
Win over Millennials & Gen Z: Top marketing must-knows
In today’s fast-paced digital world, understanding the nuances of marketing to Millennials and Generation Z is more crucial than ever. These groups are not just age brackets; they represent a dynamic shift in consumer behavior and preferences, heavily influenced by the digital age. Millennials, often seen as the bridge between the old and new, bring a blend of traditional and…
- Bangkok News
Bangkok condos face decline as Gen Z opts for renting, shifting focus to Gen Y
Bangkok and its surrounding provinces are experiencing a decline in condominium transfers as the younger generation, Gen Z, is opting to rent rather than purchase properties. The ttb analytics centre predicts a 12.5% drop in transfers this year. Experts advise developers to attract Gen Y buyers with high financial readiness. In their recent analysis, ttb analytics pointed out that condo…
