gen z
- Thailand News
Gen Z and millennials in Thailand seek meaningful work
Recruiting and retaining Generation Z (Gen Z) and millennial employees in Thailand hinges on providing meaningful work, a flexible work-life balance, and ample career opportunities, according to a survey by Deloitte. Nearly one-third (31%) of Gen Z and 38% of millennial respondents in Thailand reported frequent use of generative artificial intelligence (GenAI) in their workplaces. This year, both groups are…
- Business News
Asian millennials and Gen Z prefer regional travel, says Marriott
Rising travel expenses have led to an increase in intra-regional tourism among Asia-Pacific’s Gen Z and millennial tourists, according to Marriott International. The younger adults, keen on saving for their travels, are opting for trips within their region. In 2023, intra-regional travellers accounted for over 60% of bookings in the Asia-Pacific region, a significant increase from the 40-50% before the…
- Thailand News
Thai Drinks targets Gen Z in Asia for est Cola expansion
Keen on broadening its reach in Asia, Thai Drinks, the company managing est Cola, is targeting the Gen Z market for expansion. Forecasting a growth of 25% in the Thai carbonated soft drink market due to warmer weather and intensive marketing campaigns, Suporn Denpaisarn, the non-alcoholic beverages division head at Thai Drinks, reveals their growth plans. According to Nielsen IQ…
- Lifestyle
Snap, lock & rock: Laceez brings no-Tie cool to millennials & Gen Z
Gone are the days of pausing your day to tie loose laces or tripping over them at the least convenient moment. Enter Laceez, the no-tie shoelaces that are catching the eye of millennials and Gen Z. It’s all about streamlining your life, and these laces are a small change with a big impact. For a generation that values efficiency and…
- Technology News
Home Sweet Home horror game draws global attention to Thailand culture
A remarkable partnership in Thailand is harnessing the power of online gaming to stimulate global interest in the country’s rich cultural heritage and potentially boost tourism. The launch of this pioneering project that matches the Tourism Authority of Thailand (TAT) up with the popular horror game Home Sweet Home was announced yesterday in Bangkok. The TAT has united forces with…
- Bangkok News
Bangkok condos face decline as Gen Z opts for renting, shifting focus to Gen Y
Bangkok and its surrounding provinces are experiencing a decline in condominium transfers as the younger generation, Gen Z, is opting to rent rather than purchase properties. The ttb analytics centre predicts a 12.5% drop in transfers this year. Experts advise developers to attract Gen Y buyers with high financial readiness. In their recent analysis, ttb analytics pointed out that condo…
