gen z
- Thailand News
Gen Z goes wild for Thailand’s ‘Mutelu’ faith economy
A new survey by Zanroo, a social media data expert, revealed that young Thais are leading the charge in an occult frenzy, racking up billions of engagements online. Zanroo’s study found that Gen Z, those aged 12 to 27, show the highest interest in Mutelu – a term derived from the Indonesian horror film Mutelu: Occult War. The word now…
- Business News
Mc Group forecasts 4 billion baht revenue, targets Gen Y and Z
The well-known creator and distributor of Mc Jeans, Mc Group Plc, anticipates its revenue to hit 4 billion baht this year, with a strategic focus on engaging Generation Y and Z to fuel its growth. The Chief Executive James Richard Amatawiwat acknowledged the competitive nature of the market this year but expressed confidence in the company’s ability to stay ahead…
- Business News
Effective mentorship fuels Gen Z’s career growth and innovation
Generation Z’s growing presence in the workforce necessitates innovative strategies to support their development. Mentorship programmes have emerged as a powerful tool, creating dynamic and mutually beneficial relationships across generations. These programmes address Gen Z’s unique professional aspirations, fostering continuous learning and growth. Effective mentorship programmes for Gen Z extend beyond traditional models where senior employees impart wisdom to junior…
- Thailand News
Gen Z and millennials in Thailand seek meaningful work
Recruiting and retaining Generation Z (Gen Z) and millennial employees in Thailand hinges on providing meaningful work, a flexible work-life balance, and ample career opportunities, according to a survey by Deloitte. Nearly one-third (31%) of Gen Z and 38% of millennial respondents in Thailand reported frequent use of generative artificial intelligence (GenAI) in their workplaces. This year, both groups are…
- Thailand News
Thai Drinks targets Gen Z in Asia for est Cola expansion
Keen on broadening its reach in Asia, Thai Drinks, the company managing est Cola, is targeting the Gen Z market for expansion. Forecasting a growth of 25% in the Thai carbonated soft drink market due to warmer weather and intensive marketing campaigns, Suporn Denpaisarn, the non-alcoholic beverages division head at Thai Drinks, reveals their growth plans. According to Nielsen IQ…
- Lifestyle
Snap, lock & rock: Laceez brings no-Tie cool to millennials & Gen Z
Gone are the days of pausing your day to tie loose laces or tripping over them at the least convenient moment. Enter Laceez, the no-tie shoelaces that are catching the eye of millennials and Gen Z. It’s all about streamlining your life, and these laces are a small change with a big impact. For a generation that values efficiency and…
- Digital Marketing
Win over Millennials & Gen Z: Top marketing must-knows
In today’s fast-paced digital world, understanding the nuances of marketing to Millennials and Generation Z is more crucial than ever. These groups are not just age brackets; they represent a dynamic shift in consumer behavior and preferences, heavily influenced by the digital age. Millennials, often seen as the bridge between the old and new, bring a blend of traditional and…
- Technology News
Home Sweet Home horror game draws global attention to Thailand culture
A remarkable partnership in Thailand is harnessing the power of online gaming to stimulate global interest in the country’s rich cultural heritage and potentially boost tourism. The launch of this pioneering project that matches the Tourism Authority of Thailand (TAT) up with the popular horror game Home Sweet Home was announced yesterday in Bangkok. The TAT has united forces with…
