Siam Paragon Bangkok International Fashion Week 2022 (BIFW2022) to be held at Siam Paragon, Siam Center and Siam Discovery

Press Release

Siam Paragon, a ‘World Class Fashion Destination,’ is the initiator of Siam Paragon Bangkok International Fashion Week, which has long been a key driving force of the Thai fashion industry. This year, the world-class fashion showcase Siam Paragon Bangkok International Fashion Week 2022 (BIFW2022) will feature a grand presentation from over 15 top-notch Thai fashion houses and new generation designers. BIFW2022 has been Siam Paragon’s major and continuing mission to promote and drive Thai fashion to international levels. The event strategically aligns with the government’s strategy to empower the Thai fashion industry as fashion is one of the most influential soft power that stimulates economic growth. BIFW2022 will run from 21-25 September 2022 at Siam Paragon, Siam Center and Siam Discovery.

Thanaporn Tantiyanon, Group Head – Siam Paragon Business Unit, Siam Paragon, said “Siam Paragon Bangkok International Fashion Week 2022” (BIFW2022) is a dedicated and synchronized force between three global destinations which are the fashion hub of Thailand, including Siam Paragon, Siam Center and Siam Discovery. This world-class fashion event hosts a grand runway to present the latest creations from top Thai designers.

“We also offer support to young generation designers, offering opportunities and platforms to foster knowledge and experience where they can showcase their potential to become the future of Thai fashion. We will also be bringing in the world’s trends. With our strong faith in the potential of Thai designers, we have dedicatedly and continuously promoted Thai fashion to international levels. BIFW2022 will definitely be a success and will again mark a major milestone of the Thai fashion industry and a key driving force towards international success and recognition.”

The astonishing BIFW2022 will take place across ONESIAM – Siam Paragon, ‘World Class Fashion Destination’ will showcase fashion designs from 15 leading and new generation Thai designers on the grand runway at Parc Paragon. Siam Center The Ideaopolis, the legend of Thai fashion that has given rise to numerous leading Thai designers for more than 48 years, in partnership with the Khon Kaen Provincial Commerce Office, will present the “Visionary Stage” to support the creative force by new wave designers including students from more than ten universities and institutions nationwide, presenting the new talents’ fashion design as well as works featuring the wisdom of Isan woven fabrics. Siam Discovery The Exploratorium, reinforcing its leadership in innovative creativity, will showcase the world’s fashion trends at “Siam Discovery The Future of Fashion”, with a fashion guru to unveil special collections from world-class brands.

In a time of lifestyle and behaviour change, BIFW2022 is focusing on connecting and creating a seamless fashion experience that connects the real world and the virtual world. Through ONESIAM SuperApp, fashionistas will be able to access “BIFW E-commerce Pop Up: See Now Buy Now, Shop Off the Runway”, an online fashion pop-up, bringing together the collections straight from the runways as well as works of fashion students for fashionistas to update and conveniently order their favourite items. Moreover, fashion enthusiasts from around the world can also experience fashion in the Metaverse through collaboration with international partners. Digital Fashion Week and NXTinteractive, Singapore, who share a similar vision with BIFW2022 to support fashion designers at the global level, will present the first Metaverse fashion week at “Meta Jupiter,’ a virtual space where people from all over the world can experience BIFW2022 featuring Live streaming runway show, creating an avatar, take virtual photo booth and enjoy gamification. In addition, ZEPETO, a virtual world platform with over 200 million users worldwide, will feature a virtual fashion show where fashionistas from all over the world showcase their creative Metaverse fashion design. The winning designs will be made into a physical outfit to showcase on the BIFW2022 runway at Siam Paragon. Other than that, favourite looks from the Absolute Siam showcased on the runway can also be dressed up by avatars in ZEPETO.

BIFW2022 are made possible by the collaboration of public and private sectors, including the Tourism Authority of Thailand (TAT), Lexus, Seiko, Purra, Tiktok, Harper’s Bazaar, Digital Fashion Week Singapore, ZEPETO, and Davines. and M. A.C Cosmetics.

Siam Paragon hosts world-class fashion week on the grand runway for five days in a row, showcasing the latest collections from leading Thai brands as well as new generation designers, totalling up to 15 shows, including Absolute Siam presented by ZEPETO: Sculpture Studio x Waterandother x Fill in the Bag, ASAVA, FLYNOW, FRI27NOV., GREYHOUND ORIGINAL, ISSUE presented by TAT, KLOSET, LEISURE PROJECTS, NAGARA, PAINKILLER Atelier presented by Seiko 5 Sports, POEM Presented by Purra, TandT, VATANIKA presented by Lexus, VICKTEERUT and VVON SUGUNNASIL. Each brand will present its latest collection at this fashion stage, featuring top models and celebrities to walk the runway and join the fashion crowds.

Siam Center The Ideaopolis is the fashion hub of Asia and the origin of Thai designer fashion. It is also driving force of success for Thai designers for more than 48 years. Siam Center continues to promote young generation Thai designers through a collaboration with the Office of Commerce in Khon Kaen Province to host “Visionary Stage.” The stage offers opportunities for the new generation to showcase their creative power. Featured are works of fashion students from more than 10 leading universities and institutes across the country, namely Suan Sunandha Rajabhat University, Ubon Ratchathani University, Bangkok University, Rajamangala University of Technology Srivichai, Songkhla, College of Creative Industries – Srinakharinwirot University, Khon Kaen University, Thammasat University, Mahasarakham University, Rajamangala University of Technology Phranakhon, and Chanapat International Design Institute.

The “Visionary Stage” will cultivate fashion knowledge and unleash the potential of those young designers to shine in the Thai fashion industry. The students will showcase their creative fashion designs together with special design using wisdom of Isan woven fabrics. The selected works will be exhibited in the Absolute Siam store at the Siam Center, and available via ONESIAM SuperApp as well.

Popular brands in Siam Center will also present their collection on the Fashion Visionary Stage including ALAND, Boy London and Frank Garcon as well.

Siam Discovery The Exploratorium, reinforces its positioning as a leader of innovation and creativity, the destination where everyone can Experiment, Create, Cultivate endlessly as a ‘Lifestyle Lab’ where every square meter is full of fashionable trends and unique style experience from Her Lab, His Lab, and Street Lab. Siam Discovery will feature key fashion trends at “Siam Discovery The Future of Fashion,” with fashion guru to unveil special must-have collections this season. Discover world-class brands from Club21 premium brands such as COMME des GARGONS, DIESEL, PAUL SMITH, A|X ARMARNI EXCHANGE and Club21 Multi-label Store, gathering a wide variety of popular brands from all around the world. Bringing together the greatest brands that meet the lifestyles of fashionistas such as Acne Studios, Y-3, Alexander Wang, 3.1 Phillip Lim, Jacquemus, Thom Browne, JW Anderson, and many more. It can be said that this Lifestyle Lab showcases the biggest array of brands from Club21. Featured also will be special imported fashion from Discovery Selection.

Experience the most anticipated fashion week from the collaboration of the 3 leading destinations of ONESIAM that reinforce the potential and elevating the Thai fashion industry to the world at “Siam Paragon Bangkok International Fashion Week 2022” (BIFW2022) during 21 – 25 September 2022 at Siam Paragon, Siam Center, and Siam Discovery. Watch the fashion shows Live and keep up with the latest news via Siam Paragon website, www.siamparagon.co.th, or Facebook, Siam Paragon Shopping or ONESIAM or visit www.siamparagon.co.th/bifw2022/.