Siam Paragon The Magical Celebration 2026 celebrates 20 years with festive spectacles
A season of celebrations featuring global performers, Christmas parades, and immersive displays
Siam Paragon, a global landmark destination recognised as one of the world’s most beloved shopping destinations and a leader in delivering extraordinary experiences beyond expectations, presents a grand festive phenomenon to mark the end of the year with Siam Paragon The Magical Celebration 2026. The event invites everyone to celebrate the joyful season with a spectacular lineup of events and entertainment, along with special promotions throughout the month of December.
Siam Paragon continues to deliver extraordinary experiences and celebrates its 20th anniversary by transforming the surroundings into a magical winter paradise. The celebratory atmosphere is showcased through artistic installations and magnificent festive decorations throughout the venue.
The JEWEL zone on Floor M has been transformed into the Fountain of Wonder, featuring a mesmerising crystal waterfall that flows downward as if time were standing still, symbolising the source of life and wonders of a tranquil world.
The shimmering reflections evoke the beauty of winter ice, surrounded by snow-covered Christmas trees and oversized ornaments in white and silver hues. The scenery resembles an enchanting, timeless winter forest, complete with graceful swans gliding over the water, evoking a romantic fairytale ambience.
A grand festive experience featuring POP MART fans’ favourites, the POP LAND Exclusive Festive Event in Thailand
Siam Paragon, in collaboration with POP MART THAILAND, takes festive celebrations to the next level by bringing the world of adorable art toys to life at the POP LAND Exclusive Festive Event in Thailand, the largest outdoor POP LAND pop-up ever hosted in the country.
Visitors will enjoy an immersive wonderland filled with iconic POP MART characters through: POP LAND CASCADE, A spectacular tunnel decorated with popular POP MART IPs from G Floor to Parc Paragon, transporting visitors into a magical dream world.
POP LAND CHRISTMAS TREE – The first-ever POP MART Christmas tree installation in Thailand, embellished with beloved characters. POP LAND CASTLE – Featuring Big Figures including MOLLY, SKULLPANDA, HIRONO, and the highlight MOKOKO standing over 5 meters tall and surrounded by a maze.
World-class iconic events creating magical festive moments
Siam Paragon proudly presents world-class entertainment and magical experiences throughout December, featuring exclusive international performances and special appearances by leading artists at Parc Paragon. All performances are free of charge.
- December 12 to 14 | 6pm & 8pm | Parc Paragon
Molecole Show (Italy)
A contemporary performance featuring a captivating blend of dance, acrobatics, visual storytelling, and cutting-edge LED effects and lighting techniques created by a renowned Italian creative team. Molecole Show has gained global acclaim for its artistic excellence, seamlessly combining modern technology with expressive choreography.
- December 24 to 25 & Every Weekend | 1pm / 3pm / 5pm
Enjoy cheerful Christmas parades featuring Santa, Santy, and festive characters spreading joy throughout Siam Paragon.
- December 24 to 28 | 6pm & 8pm | Parc Paragon
Revue de Rue (France)
A contemporary street performance renowned across Europe for its unique blend of dance, acrobatics, and French theatrical storytelling. The performance is filled with charm, creativity and a heartwarming ambience that appeals to audiences of all ages.
- December 30 | 8pm | Parc Paragon
Enjoy a heartwarming concert by WIM (Karn Kasidej).
- December 31 | 8pm | Parc Paragon
The stage continues with a special live performance by Ink Waruntorn, followed by the beloved duo Ken Harit and Namping Napasorn at 11.30pm, leading the romantic New Year countdown celebration.
NEXTOPIA presents festive happiness
NEXTOPIA, a pioneering futuristic city experience, invites fans of the series Where I Wanna Be to join special Busking & Fan Screening activities (conditions apply).
- December 12 | from 10am | NEXTOPIA, 5th Floor, Siam Paragon
Special year-end promotions – Win a luxury home worth over 10 million Thai baht!
Siam Paragon, in collaboration with Kasikorn Bank, presents special festive promotions offering chances to win prizes worth over 10 million Thai baht. You can spend 2,000 Thai baht in a single day to receive a lucky draw coupon. Kasikorn credit card holders will receive two coupons for every 2,000 Thai baht spent, with the chance to win a luxury home at Boulevard Tuscany Cha-am – Hua Hin by SC Asset, along with many other rewards.
(Full promotional details, redemption rewards, ONESIAM privileges, E-Cash Coupon, cashback benefits and instalment plans are subject to terms and conditions specified by the bank and organiser).
Promotion period: November 29, 2025 to January 10, 2026
Discover magical festive moments throughout December at Siam Paragon. For more information, you can contact 02-610-8000 or follow their Facebook (Siam Paragon) and the ONESIAM app.
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