SYNNEX and COPPERWIRED launches SE Asia’s first Nintendo store at Siam Paragon

SYNNEX (Thailand) Public Company Limited, Thailand’s leading importer and distributor of IT products/services, partners with COPPERWIRED Public Company Limited and Siam Paragon in launching the first Nintendo Authorised Store by SYNNEX in Southeast Asia.

Located in the heart of Bangkok, this landmark destination highlights a focus on excellent service and trustworthiness, under the Trusted by SYNNEX label.

The store offers a complete range of products, including game consoles, game software, and character-themed merchandise, providing an immersive experience for customers of all ages and genders. The store was officially opened last Friday, November 22, on the 3rd floor of Siam Paragon.

Sutida Mongkolsuthree, Chief Executive Officer, SYNNEX(Thailand) Public Company Limited explained that they understand that the needs of the customers are a point on which they focus.

“We mainly focus on customers’ needs in terms of confidence in certified products, convenient access to products and services, the value of product trials before purchases, and after-sales services, which include warranty.

“SYNNEX’s core strength is built on unweaving trust in the quality of its products and after-sales service, all under the assurance of the Trusted by SYNNEX’s label. Customers who make purchases at the Nintendo Authorised Store by SYNNEXcan be assured of an immersive experience, along with complete assurance in the quality of the products and services, both during the shopping experience and after the purchase.”

Paramate Rienjaroensuk, Chief Executive Officer, COPPERWIRED Public Company Limited place some elaboration on what Sutida has mentioned about customer service.

“As an operational and planning partner for Nintendo Authorised Store by SYNNEX, COPPERWIRED therefore has designed the store’s space zoning. We focus on ensuring that zones within the store align with consumers’ in-store behaviours.

“Our layout divides the store’s space into two zones. Experience Zone lets customers indulge in the best gaming experiences so that it is easier for them to make a purchase decision. The other, Merchandise Zone, offers Nintendo Switch collectables to ensure a delightful and seamless shopping experience.”

Game on at the Nintendo Authorised Store by SYNNEX

Nintendo Authorised Store by SYNNEX is the ultimate destination for Nintendo Switch products in Thailand, officially distributed by SYNNEX (Thailand) Public Company Limited. Located on the 3rd floor of Siam Paragon, the store spans over 356 square metres and offers a comprehensive experience with a range of over 500 SKUs.

While focusing on game consoles and game software to meet the needs of existing customers, the store also aims to attract new customers by offering a variety of collectable items, including character merchandise, plush toys, and souvenirs.

The store also features an Experience Zone, where customers can enjoy different gaming activities. With well-organised zones throughout, the store ensures a seamless and fun shopping experience for everyone.

• Experience Zone – Dive into a fully immersive gaming experience with over 5 Trial Stations, each featuring a massive 98-inch screen. Explore more than 60 games to explore including iconic series like Super Mario Party™, The Legend of Zelda™, Pikmin™, Kirby™, and many more. This is the ultimate playground destination for Nintendo fans, offering everything from gaming consoles and games to accessories, all in one place.
• Merchandise Zone – A paradise for collectors, this zone is decorated with themes from 7 iconic Nintendo Switch characters: Super Mario™, Kirby™, Pokémon™, Pikmin™, The Legend of Zelda™, Animal Crossing™, and Splatoon™. With over 350 products to explore, you’ll find everything from plush, toys, and amiibo™ to stationery, and a variety of collectibles. And there’s more to come! Get ready for exciting additions like jewellery and souvenirs. Whether you’re a lifelong collector or a first-time visitor, you’re sure to find something that brings the magic of Nintendo Switch home!

The primary target groups of the Nintendo Authorised Store by SYNNEX are gamers of all genders and ages, who enjoy playing Nintendo Switch and are keen to access quality products/services, as well as families. The store’s secondary target groups are collectors, Nintendo’s hard-core fans, and tourists.

Saruntorn Asaves, First Executive Vice President – Shopping Center Business Siam Piwat Company Limited, emphasises how the inclusion of the Nintendo store in Siam Paragon will elevate the experience for their customers.

“Siam Paragon is a global destination, attracting between 150,000 and 200,000 visitors every day. Our customers cover both Thais and foreigners. Located in the heart of Bangkok, our world-class shopping complex offers pleasant experiences for every lifestyle. Capable of fulfilling the diverse needs of different generations, we effectively reach out to our target groups and serve experiences they are looking for.”

The Nintendo Authorised Store by SYNNEX officially opened its doors on November 22. To celebrate the first-ever Nintendo Authorised Store in Thailand, They are rolling out some exciting special deals for all Nintendo fans from November 21 to 27, 2024!

Enjoy peace of mind with a warranty under the Trusted by SYNNEX label for up to 18 months on products that meet the SYNNEX terms and conditions. Exclusive to ONESIAM members, you can also enjoy a triple reward promotion—the more you shop, the more fun you’ll have at the Nintendo Authorised Store by SYNNEX, 3rd floor, Siam Paragon.

Stay tuned for more information and exclusive offers from the Nintendo Authorised Store by SYNNEX at Facebook: SYNNEX Thailand.

Press release