Siam Paragon reimagines ‘New World of Luxury’ with enriching and accessible art experience

Siam Paragon, a global destination and an epicentre of unparalleled experience, envisions a New World of Luxury, a reimagined ‘luxury’ that delves into the multifaceted experiential abundance. This enrichment is introduced through art, an inclusive and accessible-to-all experience. This experience unveils Siam Paragon’s World Art Collective, featuring 9 contemporary art creations by leading Thai and international artists.

What is Siam Paragon’s World Art Collective?

Siam Paragon’s World Art Collective is a transformative initiative to curate a luxury experience through art appreciation. Siam Paragon has formed a ‘Co-Creation’ with internationally-renowned contemporary artists to commission various site-specific art pieces as well as a communal exhibit inspiring works from celebrated artists from Thailand and numerous countries.

The first facet of the experience for the art collective is to showcase art that is accessible to all. With that, there is a new definition given to the word luxury where the antiquated way it was defined focuses on materialism and owning things. However, the newer definition that Siam Paragon aims to introduce is one where luxury will be defined by an enriching lifestyle and experience instead.

Chanisa Kaewruen, Siam Piwat’s Executive Vice-President, Group Head – Creative and Innovation, said “Siam Paragon has been a leader in curating multi-dimensional and unparalleled experiences, recognised especially in our leadership in luxury experiences. This achievement has earned us the top-of-mind positioning among Thais and visitors from around the world. Today, Siam Paragon has evolved not only to be a ‘global destination’ but also to engage people in the ‘New World of Luxury,’ a world of reimagined ‘luxury’ that extends far beyond shopping or retail. We are setting a new benchmark and creating a new prototype of a ‘luxury’ experience that is rare and wondrous.”

Chanisa continues that “Siam Paragon opens its doors to 150,000 – 200,000 local and international visitors a day. It is an epicentre of lifestyle and experiences and now a vibrant art platform that interconnects art, artists and people. At Siam Paragon, art blends seamlessly with lifestyle and, most importantly is accessible to all. We have initiated a ‘Co-Creation’ with the world’s leading artists to create site-specific art that has been integrated as part of Siam Paragon together with the showcase of contemporary art from celebrated artists for all to enjoy.”

The artists of Siam Paragon’s World Art Collective

Pascal Dombis

Artwork: Aurora

Location: 5th Floor

Aurora by Pascal Dombis is a captivating site-specific installation inspired by the Aurora Borealis. It features 24 lenticular panels arranged like a colour wheel to create an immersive visual experience that shifts and changes as viewers move around it. Dombis utilises simple algorithmic rules to produce these dynamic visuals. This artwork is not only engaging to look at but also touches the viewers’ universal fascination with the unpredictable characteristics of nature.

JWON (Sarayut Kurakaew)

Artwork: Dylie

Location: 4th Floor

Sarayut Kurakaew, under the pseudonym JWON, presents Dylie, a unique character illustration that comes to life through art toys and collectables. This exhibit captures the essence of playful and imaginative design, showing off Kurakaew’s expertise in character creation.

Donghoon Oh

Artwork: Red Bubble

Location: 1st Floor

Red Bubble by Donghoon Oh is a vivid exploration of childhood and play. Inspired by the simple joy of bubble blowing, this sculpture uses the colour red to evoke energy and excitement, inviting onlookers to reconnect with their youthful selves.

John Helton

Artwork: Cascading Melody

Location: M Floor

American sculptor John Helton’s Cascading Melody is a bronze work that flows with life and connection. It mirrors the perpetual motion and interconnectivity of life, using the medium of bronze to juxtapose permanence against the fluidity of existence.

Pieter Obels

Artwork: The Way It Shapes You

Location: 3rd Floor

Pieter Obels’ sculpture The Way It Shapes You employs steel to craft airy and robust forms, symbolising life’s delicate balance. The artwork portrays an ideal world marked by harmony and aesthetic perfection.

Miguel Chevalier

Artworks: Kinetic Waves & Vortex

Location: 5th Floor and 4th Floor

Miguel Chevalier’s Kinetic Waves is an interactive virtual reality artwork that generates up to 32 different geometric grid variations, rendered in bright tonal colours to create depth and optical illusions. In contrast, Vortex is a form of generative art that uses computer algorithms to produce endlessly unique patterns on a large circular LED screen to show the dynamic potential and creativity of digital art.

Inson Wongsam

Artwork: Didn’t Come This Far to Go Back

Location: 2nd Floor

Didn’t Come This Far to Go Back by Inson Wongsam is a wooden sculpture that narrates a personal journey and artistic pilgrimage. Inspired by his travels to Florence, the piece connects cultural heritage with personal exploration and artistic expression.

Naritthorn Sethakunarat

Artwork: Missing

Location: 1st Floor

Naritthorn Sethakunarat’s Missing delves into the theme of solitude and the universal feeling of loneliness. This piece challenges viewers to confront their own experiences of isolation in the times when they longed for connection.

Wisut Ponnimit

Artwork: UOY MA I

Location: 1st Floor

Wisut Ponnimit’s sculpture UOY MA I brings his beloved character Mamuang to life. This piece invites reflection on self-perception and how we interpret our world to encourage a playful yet introspective look at life’s perspectives.

About Pascal Dombis

Pascal Dombis is a Paris-based visual artist known for his use of algorithmic rules to create art characterised by repetition and unpredictability. Since the early 90s, his works have explored perceptions of space, time, and language, featuring in major exhibitions such as the Grand Palais (2018), Itaú Cultural (2017), and the Venice Biennale (2013). His notable public piece, Double Connection, was installed in Shanghai in 2020.

His recent solo exhibitions include Spin Machine at Dan Galeria in São Paulo and The End of Art Is Not The End at BlueRider in London. In 2024, Dombis introduced his first work in Thailand, Aurora, at Siam Paragon’s World Art Collective. This site-specific installation combines dynamic colour gradients with the geometric structure of the Paragon oculus, drawing inspiration from the aurora borealis.

Dombis believes art should be universal, transcending cultural and mood-influenced perceptions, to reach a broader audience. A philosophy that Dombis holds dearly, “For everyone and for no one,” reflects his aim to create art that is accessible yet profound drawing a similarity to Nietzsche’s posthumous recognition.

With the creation of his piece, Aurora, the outcome is a tribute to colour. Dombis believes that colour is integral to our lives with each person perceiving it differently influenced by mood and cultural background.

Aurora draws inspiration from the colours of the northern lights, or Aurora Borealis however, unlike the natural phenomenon caused by solar particles entering our atmosphere, Dombis’s colours and shapes result from intricate data processing. Dombis believes this style resonates deeply with our current and future technological landscape.

For more information and future art installation updates, you can follow Siam Paragon’s Facebook and Instagram.

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