Siam Paragon reimagines ‘New World of Luxury’ with enriching and accessible art experience
![Siam Paragon reimagines ‘New World of Luxury’ with enriching and accessible art experience](https://thethaiger.com/wp-content/uploads/2024/08/0_Pascal-Dombis.jpg)
Siam Paragon, a global destination and an epicentre of unparalleled experience, envisions a New World of Luxury, a reimagined ‘luxury’ that delves into the multifaceted experiential abundance. This enrichment is introduced through art, an inclusive and accessible-to-all experience. This experience unveils Siam Paragon’s World Art Collective, featuring 9 contemporary art creations by leading Thai and international artists.
What is Siam Paragon’s World Art Collective?
Siam Paragon’s World Art Collective is a transformative initiative to curate a luxury experience through art appreciation. Siam Paragon has formed a ‘Co-Creation’ with internationally-renowned contemporary artists to commission various site-specific art pieces as well as a communal exhibit inspiring works from celebrated artists from Thailand and numerous countries.
The first facet of the experience for the art collective is to showcase art that is accessible to all. With that, there is a new definition given to the word luxury where the antiquated way it was defined focuses on materialism and owning things. However, the newer definition that Siam Paragon aims to introduce is one where luxury will be defined by an enriching lifestyle and experience instead.
![An example of how Siam Paragon's World Art Collective interacts with shoppers, through fascination and appreciation](https://thethaiger.com/wp-content/uploads/2024/08/3_Red-Bubble_-Donghoon-Oh-3.jpg)
Chanisa Kaewruen, Siam Piwat’s Executive Vice-President, Group Head – Creative and Innovation, said “Siam Paragon has been a leader in curating multi-dimensional and unparalleled experiences, recognised especially in our leadership in luxury experiences. This achievement has earned us the top-of-mind positioning among Thais and visitors from around the world. Today, Siam Paragon has evolved not only to be a ‘global destination’ but also to engage people in the ‘New World of Luxury,’ a world of reimagined ‘luxury’ that extends far beyond shopping or retail. We are setting a new benchmark and creating a new prototype of a ‘luxury’ experience that is rare and wondrous.”
Chanisa continues that “Siam Paragon opens its doors to 150,000 – 200,000 local and international visitors a day. It is an epicentre of lifestyle and experiences and now a vibrant art platform that interconnects art, artists and people. At Siam Paragon, art blends seamlessly with lifestyle and, most importantly is accessible to all. We have initiated a ‘Co-Creation’ with the world’s leading artists to create site-specific art that has been integrated as part of Siam Paragon together with the showcase of contemporary art from celebrated artists for all to enjoy.”
The artists of Siam Paragon’s World Art Collective
Pascal Dombis
Artwork: Aurora
Location: 5th Floor
Aurora by Pascal Dombis is a captivating site-specific installation inspired by the Aurora Borealis. It features 24 lenticular panels arranged like a colour wheel to create an immersive visual experience that shifts and changes as viewers move around it. Dombis utilises simple algorithmic rules to produce these dynamic visuals. This artwork is not only engaging to look at but also touches the viewers’ universal fascination with the unpredictable characteristics of nature.
![Aurora](https://thethaiger.com/wp-content/uploads/2024/08/1_Aurora-_Pascal-Dombis-3.jpg)
JWON (Sarayut Kurakaew)
Artwork: Dylie
Location: 4th Floor
Sarayut Kurakaew, under the pseudonym JWON, presents Dylie, a unique character illustration that comes to life through art toys and collectables. This exhibit captures the essence of playful and imaginative design, showing off Kurakaew’s expertise in character creation.
![Dylie](https://thethaiger.com/wp-content/uploads/2024/08/02_Dylie_JWON-1.jpg)
Donghoon Oh
Artwork: Red Bubble
Location: 1st Floor
Red Bubble by Donghoon Oh is a vivid exploration of childhood and play. Inspired by the simple joy of bubble blowing, this sculpture uses the colour red to evoke energy and excitement, inviting onlookers to reconnect with their youthful selves.
![Red Bubble](https://thethaiger.com/wp-content/uploads/2024/08/3_Red-Bubble_-Donghoon-Oh-2.jpg)
John Helton
Artwork: Cascading Melody
Location: M Floor
American sculptor John Helton’s Cascading Melody is a bronze work that flows with life and connection. It mirrors the perpetual motion and interconnectivity of life, using the medium of bronze to juxtapose permanence against the fluidity of existence.
![Cascading Melody](https://thethaiger.com/wp-content/uploads/2024/08/4_Cascading-Melody_John-Helton.jpg)
Pieter Obels
Artwork: The Way It Shapes You
Location: 3rd Floor
Pieter Obels’ sculpture The Way It Shapes You employs steel to craft airy and robust forms, symbolising life’s delicate balance. The artwork portrays an ideal world marked by harmony and aesthetic perfection.
![The Way It Shapes You](https://thethaiger.com/wp-content/uploads/2024/08/5_The-Way-it-Shapes-You_Pieter-Obels.jpg)
Miguel Chevalier
Artworks: Kinetic Waves & Vortex
Location: 5th Floor and 4th Floor
Miguel Chevalier’s Kinetic Waves is an interactive virtual reality artwork that generates up to 32 different geometric grid variations, rendered in bright tonal colours to create depth and optical illusions. In contrast, Vortex is a form of generative art that uses computer algorithms to produce endlessly unique patterns on a large circular LED screen to show the dynamic potential and creativity of digital art.
![Kinetic Waves & Vortex](https://thethaiger.com/wp-content/uploads/2024/08/Yapping-1.jpg)
Inson Wongsam
Artwork: Didn’t Come This Far to Go Back
Location: 2nd Floor
Didn’t Come This Far to Go Back by Inson Wongsam is a wooden sculpture that narrates a personal journey and artistic pilgrimage. Inspired by his travels to Florence, the piece connects cultural heritage with personal exploration and artistic expression.
![Didn't Come This Far to Go Back](https://thethaiger.com/wp-content/uploads/2024/08/7_Didnt-Come-This-Far-to-Go-Back_Inson-Wongsam.jpg)
Naritthorn Sethakunarat
Artwork: Missing
Location: 1st Floor
Naritthorn Sethakunarat’s Missing delves into the theme of solitude and the universal feeling of loneliness. This piece challenges viewers to confront their own experiences of isolation in the times when they longed for connection.
![Missing](https://thethaiger.com/wp-content/uploads/2024/08/Yapping.jpg)
Wisut Ponnimit
Artwork: UOY MA I
Location: 1st Floor
Wisut Ponnimit’s sculpture UOY MA I brings his beloved character Mamuang to life. This piece invites reflection on self-perception and how we interpret our world to encourage a playful yet introspective look at life’s perspectives.
![UOY MA I](https://thethaiger.com/wp-content/uploads/2024/08/9_UOY-MA-I_-Wisut-Ponnimit.jpg)
About Pascal Dombis
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