Siam Paragon’s ‘The Luxury Watch Destination’ presents exclusive showcase of luxury timepieces

Siam Paragon reaffirms its positioning as the “Luxury Watch Destination,” Thailand’s epicentre of over 43 prestigious watch brands. This underscores the confidence of leading watch houses and Siam Paragon’s commitment to delivering world-class and unparalleled experiences to the customers continuously. Siam Paragon is the first to bring to Bangkok an impressive array of leading timepieces that debuted at Watches & Wonders 2024, the world’s biggest watch event held annually in Geneva, Switzerland.

Siam Paragon is the leader of the luxury retail industry and holding the most robust high-purchasing power customer base in the country and the ultimate luxury destination offering the most comprehensive collection of the world’s leading names.

Unveiling at Siam Paragon will be the latest innovations and fine craftsmanship of complication watches including:

A. Lange & Söhne, a legendary German brand, presents new models from Watches & Wonders 2024 for the first time in Thailand including the DATOGRAPH watch, which features a chronograph, large date display, and power reserve indicator. Additionally, the DATOGRAPH Perpetual Tourbillon “Lumen,” crafted from 18K honey gold, will be presented. This chronograph includes a perpetual calendar and a tourbillon mechanism.

This year, Cartier approaches time through the perspective of a magician. Highlighted at Watches & Wonders 2024 are pieces from the Santos collection, set to conquer the sky, play with the concept of time, and defy the world’s gravity. Among these is the Santos-Dumont Rewind, a uniquely creative limited-edition watch that time moves backwards through a mechanism that rotates the hands in reverse. This exceptional timepiece is produced in a limited edition of only 200 pieces worldwide.

Another captivating brand, Chopard, presents Little Diamonds Do Great Things, a masterpiece of watchmaking art for women. This piece showcases the elegant lines of the Happy Sport collection, which has become an emblematic symbol of the brand.

In 2024, Franck Muller introduces a new design, the Cintrée Curvex Nuance. This timepiece represents a fresh expression of the brand’s most iconic barrel-shaped case. It embodies an exclusive and unique silhouette, perfectly making it a rare and captivating addition to the collection.

IWC Schaffhausen unveils the Portugieser collection straight from Watches & Wonders 2024, offering watch enthusiasts the opportunity to experience all three mechanisms—Chronograph, Automatic, and Perpetual Calendar—in one. Each model features a new dial colour that reflects the perpetual cycle of day and night, enhancing its timeless appeal.

Jaeger-LeCoultre unveils the latest addition to the Polaris collection, featuring the innovative Geographic Travel Time function in a new sporty yet luxurious format. This year features two additional timepieces: the Polaris Date and Polaris Perpetual Calendar, being showcased for the first time in Thailand –exclusively at Siam Paragon.

OMEGA is also a brand in the spotlight this year, as it expands its Speedmaster 38mm collection. This edition features gold and steel versions, each adorned with a bezel set with 52 diamonds and a polished crown embellished with a single diamond. This model continues to be popular among watch enthusiasts.

PANERAI unveils a must-have for collectors: the Submersible QuarantaQuattro Luna Rossa
Ti-Ceramitech™. This collaboration between two Italian sea legends introduces a new material case that is 44% lighter than steel yet 10 times stronger than ceramic with up to 500 meters deep water resistance.

In celebration of its 150th anniversary, Piaget introduces a special timepiece: the Piaget Polo Date. This watch features an in-house automatic movement housed in an 18K rose gold case, showcasing the brand’s signature colour for the first time with a chocolate dial. Complemented by a brown alligator leather strap, the Piaget Polo Date exudes perfect elegance.

Vacheron Constantin, the legendary luxury timepiece maker, is showcasing its exceptional craftsmanship at Watches & Wonders 2024 with five new models exclusively available in Thailand. Watch enthusiasts can experience the Patrimony Manual-Winding, Patrimony Moon Phase Retrograde Date, Traditionnelle Tourbillon Chronograph Collection Excellence Platine, and the Overseas and Overseas Tourbillon models.

Finally, Zenith presents flagship timepieces that collectors and investors won’t want to miss. Highlights include the Chronomaster Original Triple Calendar, Chronomaster Sport in Titanium, Chronomaster Sport with a Green Dial, DEFY Skyline Chronograph, DEFY Extreme Diver, and DEFY Revival A3648, among others.

In addition to the watch extravaganza, Siam Paragon continues to offer a unique experience for collectors. Partnering with PMT The Hour Glass, they present a selection of masterpieces from renowned global brands like Girard-Perregaux, Hublot, MB&F, Ulysse Nardin, Freak S Nomad and more. Moreover, Siam Paragon also joins SHH Pendulum, Thailand’s premium world-class watch boutique, to showcase independent luxury brands celebrated for their design and intricate mechanisms. Watch enthusiasts can experience timepieces from Greubel Forsey, H. Moser & Cie., Jacob & Co., Laurent Ferrier, and Moritz Grossmann.

Indulge in and witness the most innovative timepieces from world-renowned brands, straight from Watches & Wonders 2024, exclusively at Siam Paragon. For more information, call 02-610-8000 or follow us on Facebook: SiamParagon.

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Press Release