Thailand targeting specific Chinese provinces for “tourism bubble”

Thailand’s minister of tourism and sports says his ministry will target specific provinces in China in a bid to attract tourists back to the resort island of Phuket as travel restrictions are gradually eased. Pipat Ratchakijprakarn says the ministry will not splash out money launching a tourist campaign all across China but rather target some of the many provinces that have brought Covid-19 under control.

He didn’t specify which provinces, but said Phuket is being eyed to lead the planned “tourism bubbles” comprising Thailand and its selected partners. The primary target is selected Chinese cities and provinces.

“China is the first market with potential, because flying time to Thailand is less than six hours.”

Other markets being discussed include South Korea, Japan, Australia, New Zealand and some south east Asian countries.

Before the pandemic, 1 in every 4 foreign visitors to Thailand was Chinese. There were almost 40 million foreign arrivals last year.

SOURCE: Bangkok Post