soft power
- Events
Dentiste X Lisa creates confident smiles and inspires fans nationwide
Because a confident smile is the driving force behind making every dream a reality, Dentiste has joined forces with Lisa Manoban, a beloved Thai artist worldwide, to deliver an extraordinary and unforgettable experience that goes beyond a concert. Fans were treated to a special moment with Lisa, who sang, showcased dance moves, and engaged in warm conversations with her biggest…
- Business News
Thai and mighty: Thailand’s soft power shines in Shanghai
Commerce Minister Pichai Naripthaphan led a star-studded delegation to the bustling 7th China International Import Expo (CIIE), held from November 4-6 at Shanghai’s grand National Exhibition and Convention Centre. Thailand took centre stage, flaunting its rich soft power in a bold bid to dazzle the international crowd. Opening triumphantly, Pichai inaugurated the Thailand Pavilion to elevate the nation’s global image…
- Bangkok News
Bangkok aims to turn Chatuchak Market into soft power paradise
Thailand is setting its sights on transforming the iconic Chatuchak Weekend Market in Bangkok into a hub for soft power, with an ambitious two-year plan spearheaded by the National Committee on Soft Power Development. This initiative aims to capitalise on the market’s popularity and diverse offerings to bolster Thailand’s global cultural influence. Surapong Suebwonglee, chair of the National Committee on…
- Thailand News
Thailand-Korea Soft Power Festival 2024 boosts cultural ties
Korea and Thailand’s cultural ties are set to be celebrated with the Thailand-Korea Soft Power Festival 2024, scheduled to occur tomorrow at Suralai Hall in ICONSIAM, Bangkok. This vibrant event, orchestrated by the Korean Culture Centre in Thailand (KCC) alongside the Korea Thailand Communication Centre (KTCC), is an expansion of last year’s K-Soft Power Festival and aims to enhance economic…
- Thailand News
Thai tunes set for world domination with PUSH & PULL strategy
Thailand is turning up the volume on the global stage. The Creative Economy Agency (CEA) joined forces with the National Soft Power Strategy Committee to launch its bold PUSH & PULL strategy, aiming to make Thai music a global sensation. With plans to send local artists to top international festivals and attract music industry bigwigs to Thailand, the country’s soft…
- Thailand News
Thailand to boost exports with soft power in China and Hong Kong
In a move to boost exports, Thailand’s Department of International Trade Promotion (DITP) is targeting China and Hong Kong markets with a potent mix of soft power. From tantalising Thai food to fashion and films, the DITP is pulling out all the stops. DITP Director-General Phusit Ratanakul Seriroengrit announced Monday that eight offices in China and Hong Kong are spearheading…
- Thailand News
Thailand seeks UNESCO recognition for Tom Yum Kung & Kebaya dress
The Government of Thailand is pushing to have Tom Yum Kung soup and the Kebaya dress registered as intangible cultural heritage by UNESCO. The Ministry of Culture is accelerating plans to promote Thailand’s soft power on the international stage. The Ministry of Culture is promoting two of Thailand’s cultural heritages this year: Tom Yum Kung soup and the Kebaya dress.…
- Thailand News
Thailand poised for unprecedented surge in tourists
Thailand is set to witness a phenomenal surge in tourists, with visitor numbers from four key markets, Malaysia, India, South Korea, and Russia, expected to hit record highs in 2024, thanks to robust government support and the country’s soft power initiatives. According to the Association of Thai Travel Agents (ATTA), arrivals from Malaysia are projected to soar to 5 million…
- Thailand News
Ministry of Commerce turns local crafts into economic powerhouses
Tasked with transforming traditional crafts into a potent form of soft power, the Ministry of Commerce has charged the Sustainable Arts and Crafts Institute of Thailand (SACIT) with the mission of preserving the nation’s unique artistic heritage while making it appealing to both the younger generation and international audiences. Deputy Prime Minister and Minister of Commerce Phumtham Wechayachai laid out…
- Thailand News
Groundbreaking Thai sci-fi flick ‘Uranus2324’ to release in July
In a historic milestone for Thai cinema, Uranus2324, the nation’s first space science fiction film, is set to premiere on July 4. This highly anticipated film has already garnered significant attention, being one of only four films to receive funding under Thailand’s Soft Power initiative and securing global distribution deals. Produced by Velcurve Studio in collaboration with GM Generators Co.,…
- Thailand News
Commerce Minister aims to boost Thai-Japan trade
The Deputy Prime Minister and Minister of Commerce, Phumtham Wechayachai, embarked on an international mission to amplify Thailand’s soft power and enhance Thai-Japan trade. This trip, scheduled for May 11-12, will take the Minister to Tokyo, Japan, where he will participate in the 24th Thai Festival Tokyo event. Wittaya Maneenet, the Ministry of Commerce spokesperson, clarified that the purpose of the…
- Thailand News
Fashioning diplomacy: Thailand’s soft power exchange with France
Thailand is set to partner with France, known for its soft power prowess in areas such as fashion and tourism, in a knowledge exchange initiative spearheaded by the Department of Trade Negotiations (DTN). The deal was set in motion following inter-agency discussions between the two nations. The most recent, being the fifth high-level economic dialogue (HLED), saw the DTN Director-General…
- Thailand News
Brewing herbal revolution: Thai herbs poised to spice up global markets
Government spokesman Chai Wacharonke unveiled Prime Minister Srettha Thavisin’s master plan to transform Thai herbs into a formidable soft power product, captivating domestic and international markets. “Prime Minister Thavisin’s vision is crystal clear: to propel Thailand’s herbal industry to unprecedented heights, elevating the status of Thai herbs worldwide.” Harnessing the innate medicinal prowess, rich biodiversity, and indigenous knowledge embedded within…
- Business News
Unveiling Thailand’s cultural heritage through mini-dramas
The Department of Commerce is encouraging business owners to utilise mini-dramas as a means of enhancing the global market’s awareness of the nation’s cultural heritage, traditions, and tourism opportunities. Commerce Minister Phumtham Wechayachai recently introduced actors to Prime Minister Srettha Thavisin, demonstrating the government’s commitment to promoting local products worldwide through the Y-Yuri Series. The department teamed up with well-known…
