soft power
- Thailand News
Thailand to boost tourism with ‘Thai Charm’ and must-visit cities
Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand (TAT), announced that in 2025, the primary strategy to attract global tourists to Thailand will focus on emphasising Thai pride through Thai Charm or soft power. This will be coupled with promoting Must-Visit Cities to create valuable experiences that stimulate travel demand, expand market bases, and increase travel frequency and distribution…
- Thailand News
Taxing tunes: Music giant pitches cut to boost Thailand’s soft power
Thailand’s largest music company made a bold appeal to the government for a corporate tax reduction in the entertainment sector, arguing it could supercharge the industry and bolster the nation’s soft power ambitions. GMM Music Plc CEO Phawit Chitrakorn paints a picture of an industry that thrives on slim profit margins, clocking in at a modest average of 10%. Phawit…
- Thailand News
Lisa tops Thailand soft power poll, beating Moo Deng and Butter Bear
Lalisa “Lisa” Manobal has taken the lead in 2024 Thailand’s most powerful soft power poll, demonstrating her wide-reaching influence as a global K-pop star. Following closely behind in the poll are the adorable pygmy hippo named Moo Deng and the popular Butter Bear mascot, also known as Nong Mee Noei. Sanit Siriwisitkul, head of the North Bangkok Poll Centre, revealed…
- Thailand News
Kebaya recognised as UNESCO intangible cultural heritage
Kebaya, a traditional garment worn by women across Southeast Asia, has officially been recognised as an intangible cultural heritage by UNESCO. This acknowledgement came after a joint proposal from five countries, including Thailand, Brunei, Indonesia, Malaysia, and Singapore. The announcement took place during a meeting of the Intergovernmental Committee for the Safeguarding of the Intangible Cultural Heritage in Asuncion, Paraguay,…
- Business News
Thai and mighty: Thailand’s soft power shines in Shanghai
Commerce Minister Pichai Naripthaphan led a star-studded delegation to the bustling 7th China International Import Expo (CIIE), held from November 4-6 at Shanghai’s grand National Exhibition and Convention Centre. Thailand took centre stage, flaunting its rich soft power in a bold bid to dazzle the international crowd. Opening triumphantly, Pichai inaugurated the Thailand Pavilion to elevate the nation’s global image…
- Bangkok News
Bangkok aims to turn Chatuchak Market into soft power paradise
Thailand is setting its sights on transforming the iconic Chatuchak Weekend Market in Bangkok into a hub for soft power, with an ambitious two-year plan spearheaded by the National Committee on Soft Power Development. This initiative aims to capitalise on the market’s popularity and diverse offerings to bolster Thailand’s global cultural influence. Surapong Suebwonglee, chair of the National Committee on…
- Thailand News
Thailand-Korea Soft Power Festival 2024 boosts cultural ties
Korea and Thailand’s cultural ties are set to be celebrated with the Thailand-Korea Soft Power Festival 2024, scheduled to occur tomorrow at Suralai Hall in ICONSIAM, Bangkok. This vibrant event, orchestrated by the Korean Culture Centre in Thailand (KCC) alongside the Korea Thailand Communication Centre (KTCC), is an expansion of last year’s K-Soft Power Festival and aims to enhance economic…
- Thailand News
Thailand and South Korea to boost cooperation in soft power
Thailand and South Korea have committed to enhancing cooperation in various sectors, including soft power development, electric vehicles (EVs), and labour issues. Prime Minister Paetongtarn Shinawatra met with South Korean President Yoon Suk-yeol yesterday, October 10, during the ASEAN summit in Vientiane. The leaders discussed expanding collaboration in trade, investment, electric vehicles, national defence, and cultural exchanges. PM Paetongtarn emphasised…
- Thailand News
Thailand to boost exports with soft power in China and Hong Kong
In a move to boost exports, Thailand’s Department of International Trade Promotion (DITP) is targeting China and Hong Kong markets with a potent mix of soft power. From tantalising Thai food to fashion and films, the DITP is pulling out all the stops. DITP Director-General Phusit Ratanakul Seriroengrit announced Monday that eight offices in China and Hong Kong are spearheading…
- Thailand News
Thailand seeks UNESCO recognition for Tom Yum Kung & Kebaya dress
The Government of Thailand is pushing to have Tom Yum Kung soup and the Kebaya dress registered as intangible cultural heritage by UNESCO. The Ministry of Culture is accelerating plans to promote Thailand’s soft power on the international stage. The Ministry of Culture is promoting two of Thailand’s cultural heritages this year: Tom Yum Kung soup and the Kebaya dress.…
- Thailand News
Thailand poised for unprecedented surge in tourists
Thailand is set to witness a phenomenal surge in tourists, with visitor numbers from four key markets, Malaysia, India, South Korea, and Russia, expected to hit record highs in 2024, thanks to robust government support and the country’s soft power initiatives. According to the Association of Thai Travel Agents (ATTA), arrivals from Malaysia are projected to soar to 5 million…
- Economy News
Thai PM launches Phenix to make Thailand global food hub
Prime Minister Srettha Thavisin led the Phenix project yesterday, aiming to transform Thailand into a global food wholesale hub. The event saw participation from several key political figures, highlighting the project’s significance in positioning Thailand at the forefront of the global food industry. PM Srettha outlined that the Phenix project is designed to unite food industry professionals from around the…
- Thailand News
Groundbreaking Thai sci-fi flick ‘Uranus2324’ to release in July
In a historic milestone for Thai cinema, Uranus2324, the nation’s first space science fiction film, is set to premiere on July 4. This highly anticipated film has already garnered significant attention, being one of only four films to receive funding under Thailand’s Soft Power initiative and securing global distribution deals. Produced by Velcurve Studio in collaboration with GM Generators Co.,…
- Thailand News
Commerce Minister aims to boost Thai-Japan trade
The Deputy Prime Minister and Minister of Commerce, Phumtham Wechayachai, embarked on an international mission to amplify Thailand’s soft power and enhance Thai-Japan trade. This trip, scheduled for May 11-12, will take the Minister to Tokyo, Japan, where he will participate in the 24th Thai Festival Tokyo event. Wittaya Maneenet, the Ministry of Commerce spokesperson, clarified that the purpose of the…
- Thailand News
Fashioning diplomacy: Thailand’s soft power exchange with France
Thailand is set to partner with France, known for its soft power prowess in areas such as fashion and tourism, in a knowledge exchange initiative spearheaded by the Department of Trade Negotiations (DTN). The deal was set in motion following inter-agency discussions between the two nations. The most recent, being the fifth high-level economic dialogue (HLED), saw the DTN Director-General…
- Economy News
Thai government’s Ofos project to create 20 million jobs from June
The Thai government has plans to set in motion the One Family One Soft Power (OFOS) project in June, hoping to generate 20 million employment opportunities with a minimum yearly wage of 200,000 baht according to Paetongtarn Shinawatra, Head of the National Committee on Soft Power Development and leader of the Pheu Thai Party. Paetongtarn shed light on the forthcoming…
- Business News
Unveiling Thailand’s cultural heritage through mini-dramas
The Department of Commerce is encouraging business owners to utilise mini-dramas as a means of enhancing the global market’s awareness of the nation’s cultural heritage, traditions, and tourism opportunities. Commerce Minister Phumtham Wechayachai recently introduced actors to Prime Minister Srettha Thavisin, demonstrating the government’s commitment to promoting local products worldwide through the Y-Yuri Series. The department teamed up with well-known…
