soft power
- Thailand News
Taxing tunes: Music giant pitches cut to boost Thailand’s soft power
Thailand’s largest music company made a bold appeal to the government for a corporate tax reduction in the entertainment sector, arguing it could supercharge the industry and bolster the nation’s soft power ambitions. GMM Music Plc CEO Phawit Chitrakorn paints a picture of an industry that thrives on slim profit margins, clocking in at a modest average of 10%. Phawit…
- Thailand News
Lisa tops Thailand soft power poll, beating Moo Deng and Butter Bear
Lalisa “Lisa” Manobal has taken the lead in 2024 Thailand’s most powerful soft power poll, demonstrating her wide-reaching influence as a global K-pop star. Following closely behind in the poll are the adorable pygmy hippo named Moo Deng and the popular Butter Bear mascot, also known as Nong Mee Noei. Sanit Siriwisitkul, head of the North Bangkok Poll Centre, revealed…
- Thailand News
Kebaya recognised as UNESCO intangible cultural heritage
Kebaya, a traditional garment worn by women across Southeast Asia, has officially been recognised as an intangible cultural heritage by UNESCO. This acknowledgement came after a joint proposal from five countries, including Thailand, Brunei, Indonesia, Malaysia, and Singapore. The announcement took place during a meeting of the Intergovernmental Committee for the Safeguarding of the Intangible Cultural Heritage in Asuncion, Paraguay,…
- Events
Dentiste X Lisa creates confident smiles and inspires fans nationwide
Because a confident smile is the driving force behind making every dream a reality, Dentiste has joined forces with Lisa Manoban, a beloved Thai artist worldwide, to deliver an extraordinary and unforgettable experience that goes beyond a concert. Fans were treated to a special moment with Lisa, who sang, showcased dance moves, and engaged in warm conversations with her biggest…
- Bangkok News
Bangkok aims to turn Chatuchak Market into soft power paradise
Thailand is setting its sights on transforming the iconic Chatuchak Weekend Market in Bangkok into a hub for soft power, with an ambitious two-year plan spearheaded by the National Committee on Soft Power Development. This initiative aims to capitalise on the market’s popularity and diverse offerings to bolster Thailand’s global cultural influence. Surapong Suebwonglee, chair of the National Committee on…
- Thailand News
Thailand-Korea Soft Power Festival 2024 boosts cultural ties
Korea and Thailand’s cultural ties are set to be celebrated with the Thailand-Korea Soft Power Festival 2024, scheduled to occur tomorrow at Suralai Hall in ICONSIAM, Bangkok. This vibrant event, orchestrated by the Korean Culture Centre in Thailand (KCC) alongside the Korea Thailand Communication Centre (KTCC), is an expansion of last year’s K-Soft Power Festival and aims to enhance economic…
- Thailand News
Thailand and South Korea to boost cooperation in soft power
Thailand and South Korea have committed to enhancing cooperation in various sectors, including soft power development, electric vehicles (EVs), and labour issues. Prime Minister Paetongtarn Shinawatra met with South Korean President Yoon Suk-yeol yesterday, October 10, during the ASEAN summit in Vientiane. The leaders discussed expanding collaboration in trade, investment, electric vehicles, national defence, and cultural exchanges. PM Paetongtarn emphasised…
- Thailand News
Thai tunes set for world domination with PUSH & PULL strategy
Thailand is turning up the volume on the global stage. The Creative Economy Agency (CEA) joined forces with the National Soft Power Strategy Committee to launch its bold PUSH & PULL strategy, aiming to make Thai music a global sensation. With plans to send local artists to top international festivals and attract music industry bigwigs to Thailand, the country’s soft…
- Thailand News
Thailand seeks UNESCO recognition for Tom Yum Kung & Kebaya dress
The Government of Thailand is pushing to have Tom Yum Kung soup and the Kebaya dress registered as intangible cultural heritage by UNESCO. The Ministry of Culture is accelerating plans to promote Thailand’s soft power on the international stage. The Ministry of Culture is promoting two of Thailand’s cultural heritages this year: Tom Yum Kung soup and the Kebaya dress.…
- Thailand News
Thailand poised for unprecedented surge in tourists
Thailand is set to witness a phenomenal surge in tourists, with visitor numbers from four key markets, Malaysia, India, South Korea, and Russia, expected to hit record highs in 2024, thanks to robust government support and the country’s soft power initiatives. According to the Association of Thai Travel Agents (ATTA), arrivals from Malaysia are projected to soar to 5 million…
- Economy News
Thai PM launches Phenix to make Thailand global food hub
Prime Minister Srettha Thavisin led the Phenix project yesterday, aiming to transform Thailand into a global food wholesale hub. The event saw participation from several key political figures, highlighting the project’s significance in positioning Thailand at the forefront of the global food industry. PM Srettha outlined that the Phenix project is designed to unite food industry professionals from around the…
- Thailand News
Ministry of Commerce turns local crafts into economic powerhouses
Tasked with transforming traditional crafts into a potent form of soft power, the Ministry of Commerce has charged the Sustainable Arts and Crafts Institute of Thailand (SACIT) with the mission of preserving the nation’s unique artistic heritage while making it appealing to both the younger generation and international audiences. Deputy Prime Minister and Minister of Commerce Phumtham Wechayachai laid out…
- Thailand News
Commerce Minister aims to boost Thai-Japan trade
The Deputy Prime Minister and Minister of Commerce, Phumtham Wechayachai, embarked on an international mission to amplify Thailand’s soft power and enhance Thai-Japan trade. This trip, scheduled for May 11-12, will take the Minister to Tokyo, Japan, where he will participate in the 24th Thai Festival Tokyo event. Wittaya Maneenet, the Ministry of Commerce spokesperson, clarified that the purpose of the…
- Thailand News
Fashioning diplomacy: Thailand’s soft power exchange with France
Thailand is set to partner with France, known for its soft power prowess in areas such as fashion and tourism, in a knowledge exchange initiative spearheaded by the Department of Trade Negotiations (DTN). The deal was set in motion following inter-agency discussions between the two nations. The most recent, being the fifth high-level economic dialogue (HLED), saw the DTN Director-General…
- Economy News
Thai government’s Ofos project to create 20 million jobs from June
The Thai government has plans to set in motion the One Family One Soft Power (OFOS) project in June, hoping to generate 20 million employment opportunities with a minimum yearly wage of 200,000 baht according to Paetongtarn Shinawatra, Head of the National Committee on Soft Power Development and leader of the Pheu Thai Party. Paetongtarn shed light on the forthcoming…
- Thailand News
Brewing herbal revolution: Thai herbs poised to spice up global markets
Government spokesman Chai Wacharonke unveiled Prime Minister Srettha Thavisin’s master plan to transform Thai herbs into a formidable soft power product, captivating domestic and international markets. “Prime Minister Thavisin’s vision is crystal clear: to propel Thailand’s herbal industry to unprecedented heights, elevating the status of Thai herbs worldwide.” Harnessing the innate medicinal prowess, rich biodiversity, and indigenous knowledge embedded within…
