soft power
- Thailand News
Thailand seeks UNESCO recognition for Tom Yum Kung & Kebaya dress
The Government of Thailand is pushing to have Tom Yum Kung soup and the Kebaya dress registered as intangible cultural heritage by UNESCO. The Ministry of Culture is accelerating plans to promote Thailand’s soft power on the international stage. The Ministry of Culture is promoting two of Thailand’s cultural heritages this year: Tom Yum Kung soup and the Kebaya dress.…
- Thailand News
Thailand poised for unprecedented surge in tourists
Thailand is set to witness a phenomenal surge in tourists, with visitor numbers from four key markets, Malaysia, India, South Korea, and Russia, expected to hit record highs in 2024, thanks to robust government support and the country’s soft power initiatives. According to the Association of Thai Travel Agents (ATTA), arrivals from Malaysia are projected to soar to 5 million…
- Economy News
Thai PM launches Phenix to make Thailand global food hub
Prime Minister Srettha Thavisin led the Phenix project yesterday, aiming to transform Thailand into a global food wholesale hub. The event saw participation from several key political figures, highlighting the project’s significance in positioning Thailand at the forefront of the global food industry. PM Srettha outlined that the Phenix project is designed to unite food industry professionals from around the…
- Thailand News
Ministry of Commerce turns local crafts into economic powerhouses
Tasked with transforming traditional crafts into a potent form of soft power, the Ministry of Commerce has charged the Sustainable Arts and Crafts Institute of Thailand (SACIT) with the mission of preserving the nation’s unique artistic heritage while making it appealing to both the younger generation and international audiences. Deputy Prime Minister and Minister of Commerce Phumtham Wechayachai laid out…
- Thailand News
Commerce Minister aims to boost Thai-Japan trade
The Deputy Prime Minister and Minister of Commerce, Phumtham Wechayachai, embarked on an international mission to amplify Thailand’s soft power and enhance Thai-Japan trade. This trip, scheduled for May 11-12, will take the Minister to Tokyo, Japan, where he will participate in the 24th Thai Festival Tokyo event. Wittaya Maneenet, the Ministry of Commerce spokesperson, clarified that the purpose of the…
- Thailand News
Fashioning diplomacy: Thailand’s soft power exchange with France
Thailand is set to partner with France, known for its soft power prowess in areas such as fashion and tourism, in a knowledge exchange initiative spearheaded by the Department of Trade Negotiations (DTN). The deal was set in motion following inter-agency discussions between the two nations. The most recent, being the fifth high-level economic dialogue (HLED), saw the DTN Director-General…
- Economy News
Thai government’s Ofos project to create 20 million jobs from June
The Thai government has plans to set in motion the One Family One Soft Power (OFOS) project in June, hoping to generate 20 million employment opportunities with a minimum yearly wage of 200,000 baht according to Paetongtarn Shinawatra, Head of the National Committee on Soft Power Development and leader of the Pheu Thai Party. Paetongtarn shed light on the forthcoming…
- Thailand News
Brewing herbal revolution: Thai herbs poised to spice up global markets
Government spokesman Chai Wacharonke unveiled Prime Minister Srettha Thavisin’s master plan to transform Thai herbs into a formidable soft power product, captivating domestic and international markets. “Prime Minister Thavisin’s vision is crystal clear: to propel Thailand’s herbal industry to unprecedented heights, elevating the status of Thai herbs worldwide.” Harnessing the innate medicinal prowess, rich biodiversity, and indigenous knowledge embedded within…
