soft power

  • Thailand News

    Commerce Minister aims to boost Thai-Japan trade

    The Deputy Prime Minister and Minister of Commerce, Phumtham Wechayachai, embarked on an international mission to amplify Thailand’s soft power and enhance Thai-Japan trade. This trip, scheduled for May 11-12, will take the Minister to Tokyo, Japan, where he will participate in the 24th Thai Festival Tokyo event. Wittaya Maneenet, the Ministry of Commerce spokesperson, clarified that the purpose of the…

  • Thailand News

    Fashioning diplomacy: Thailand’s soft power exchange with France

    Thailand is set to partner with France, known for its soft power prowess in areas such as fashion and tourism, in a knowledge exchange initiative spearheaded by the Department of Trade Negotiations (DTN). The deal was set in motion following inter-agency discussions between the two nations. The most recent, being the fifth high-level economic dialogue (HLED), saw the DTN Director-General…

  • Economy News

    Thai government’s Ofos project to create 20 million jobs from June

    The Thai government has plans to set in motion the One Family One Soft Power (OFOS) project in June, hoping to generate 20 million employment opportunities with a minimum yearly wage of 200,000 baht according to Paetongtarn Shinawatra, Head of the National Committee on Soft Power Development and leader of the Pheu Thai Party. Paetongtarn shed light on the forthcoming…

  • Thailand News

    Brewing herbal revolution: Thai herbs poised to spice up global markets

    Government spokesman Chai Wacharonke unveiled Prime Minister Srettha Thavisin’s master plan to transform Thai herbs into a formidable soft power product, captivating domestic and international markets. “Prime Minister Thavisin’s vision is crystal clear: to propel Thailand’s herbal industry to unprecedented heights, elevating the status of Thai herbs worldwide.” Harnessing the innate medicinal prowess, rich biodiversity, and indigenous knowledge embedded within…