TAT teams up with Netflix to create new Thailand travel guide

TAT and Netflix are teaming up, photo by NNT.

The Tourism Authority of Thailand (TAT) has teamed up with Netflix to create an exciting new guide called Uncover Thailand: A Creative Travel Guide. The interactive guide will help tourists discover beautiful locations in Thailand that have been featured in popular films and shows on Netflix.

The up-and-coming guide will also provide useful travel advice and fascinating facts to enhance visitors’ experiences. The guide is expected to add value and inspiration to every destination, as well as draw quality tourists with special interests, such as fans of films and television series, according to TNN National.

The partnership between the TAT and Netflix is part of a broader campaign to promote tourism in Thailand, known as Visit Thailand Year 2023: Amazing New Chapters. The campaign aims to attract quality tourists to the country and promote Thai tourism and culture on an international stage.

The travel guide is an innovative way to showcase Thailand’s natural beauty and cultural heritage. By highlighting locations that have been featured in popular films and shows, the guide will attract visitors who are interested in experiencing the places they have seen on screen. Moreover, the guide will offer recommendations for unique experiences in the surrounding areas, which will allow visitors to enjoy the nation’s natural wonders, gastronomic offerings, rich culture, and diverse heritage.

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Uncover Thailand is not the only recent innovation promoting Thai culture and famous sites.

Last week, researchers launched the first cultural map of Thailand, featuring more than 2,000 cultural sites from across the country. The map provides cultural details that are categorized into 11 archetypes, which are: artefacts, architecture, historical sites, cultural spaces, languages, folk literature, knowledge and practices concerning nature and cosmology, performance arts, folk sports games and martial arts, social practices, ritual and festive events, and traditional craftsmanship. The map also features GPS locations for precise navigation.

The database titled the Cultural Map of Thailand is part of a research project which will eventually be developed into a Cultural Atlas of Thailand and Cultural Metaverse Thailand, according to Kitti Sajjawattana, director of the Area Development Fund Management and Fund Management Unit (Dasta).

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Tara Abhasakun

A Thai-American dual citizen, Tara has reported news and spoken on a number of human rights and cultural news issues in Thailand. She holds a Bachelor’s Degree in history from The College of Wooster. She interned at Southeast Asia Globe, and has written for a number of outlets. Tara reports on a range of Thailand news issues.

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