Revamped Jungceylon Shopping Center unveils a refreshed look with new immersive concepts
Jungceylon, one of Phuket’s largest malls, is set to unveil its new look following an asset enhancement initiative (AEI) to reposition the mall as “The Oasis of Shopping in Patong” – a one-stop destination offering fresh and immersive concepts in this lively and convenient locale.
Mr. Prawit Janyasittikul, Chief Executive Officer of Phuket Square Co., Ltd., which manages Jungceylon, said, “We are delighted to mark Jungceylon’s new chapter with the completion of the AEI, which includes a full transformation of the mall, from refreshed and reconfigured spaces to new retail concepts. The development and renovation plan began in 2022, covering over 200,000 sqm with an investment of over 1 billion baht. The shopping mall now boasts over 300 stores fully operational across all four distinct zones, each thoughtfully decorated with nature themes to evoke a sense of freshness and relaxation.”
With international tourists making up over 80% of Jungceylon’s shoppers, the mall has curated its marketing strategies to attract this key segment, including the growing Free Independent Traveler (FIT) group. For the latter half of 2024, a marketing budget exceeding 60 million baht has been allocated for exciting promotions and initiatives to add vibrancy to the mall, offering compelling experiences for its Thai and international shoppers.
Alongside Jungceylon’s revamp, the hotel adjoining the mall, formerly known as Millennium Resort Patong Phuket has also undergone a complete makeover and has been rebranded as M Social Phuket. The trendy hotel features the inclusion of an AI voice-controlled assistant in all 418 rooms and suites, allowing all guests to effortlessly control IoT-enabled lighting, air conditioning and smart TVs in their room by simply using their voice. M Social Phuket is the first M Social hotel in Thailand and the sixth worldwide.
Mr Prawit added, “Given the mall’s proximity to the recently rebranded M Social Phuket, we are expecting increased shopper traffic and healthy tenant sales. Both developments synergistically revitalize Patong Beach vicinity, infusing it with colours and vibrancy that pulsate through the area.”
The Jungle zone
The Jungle Zone, a four-story building along Patong Road 2 beside the main entrance to the shopping mall and connected to M Social Phuket, is decorated with the concept of “Amid the Shady Trees,” featuring a tropical resort mall-style with lush greenery and wildlife themed architecture and interior design:
- B floor (Basement): Spanning over 7,500 sqm, this floor features several offerings
- Souvenir shops from Phuket and all over Thailand to provide tourists with interesting merchandise
- Food Bazaar and Grab&Go, a food court offering a variety of delicious Thai and international cuisines at affordable prices
- The Thairapy Zone, which is a hub for natural spa products and traditional Thai massage, health spas, and beauty services
- Street Fashion Zone for fashion enthusiasts
- Banking zone offering convenience
- Ground floor: Over 7,200 sqm of international fashion brands and numerous restaurants, such as UNIQLO, Volcom, Melissa, Viera by Regazze, Jelly Bunny, Misty Mynx, LYN, American Eagle Outfitters, Rip Curl, AIIZ, VNC, Shoebar, Sunshine Service, Eye Center, Havaianas, Thann, Studio7, X=Act, Naraya, MK Gold, The Coffee Club, Burger King, Swensen’s, and Starbucks
- Second floor: Sports fashion and beachwear stores like Adidas, Puma, Quiksilver & Roxy, DC Shoes, RVCA, and Billabong
A newly opened restaurant zone called “LOVE EAT,” under the concept “Delicious Journey for Food Lovers,” offers a culinary adventure for food enthusiasts worldwide. The zone includes dining options such as Sukishi Korean Charcoal Grill, Din Tai Fung, Okuna Sushi, Akimitsu, Wa Japanese Yakiniku, and Pancake Corner.
The latest addition to the mall is a 2,000 sqm first-in-Phuket air-conditioned indoor electric go-kart racing track, “Power Drive Karts”, on the third floor.
The botanica zone
The Botanica Zone is a three-story building adjacent to Patong Road 3 and M Social Phuket, decorated with the theme “Color of Flower Blooming”, adding a vibrant touch with flower sculptures and gazebos in a modern park style. The main anchors are Big C, Robinson Department Store, and SF Cinema and features numerous fashion brand stores, including:
- Ground floor: International and local fashion brands such as Coach, Birkenstock, Jaspal, CPS, CC DOUBLE O, GENTLEWOMAN, Playboy, New Era, Under Armour, Skechers, Charles & Keith, Annebra, Levi’s, GUESS, G-Shock, Fitflop, Crocs, Timberland, Samsonite, Carolina Lemke, Eye Love It, Top Charoen Optical, KT Optic, Thann, Moshi Moshi, Watsons, Boots, and Beautrium
- Second floor: Robinson Department Store and Big C
- Third floor: SF Cinema City, Kidzooona, Froggy’s Fun Park, IT zone, Banana IT, and Samsung
The bay zone
A semi-outdoor multipurpose area in the heart of the shopping mall, with “A Sense of Sea Breeze” theme, featuring a large junk boat and art sculptures of dolphins and whales in a central pool, surrounded by schools of fishes and colourful jellyfish, creating an exciting and vibrant oasis. This area hosts promotional events and showcases leading stores such as Shabushi, McDonald’s, Fuji Japanese Restaurant, Le Siam, KFC, Tim Hortons, and Superdry.
The garden zone
Spanning over 4,700 sqm, this zone is connected to the entrance from Patong Road 3 and leads to The Bay Zone. It is a hub for international restaurants, lifestyle cafés, and chic hangout spots, decorated with “A Green Mythical Romance” concept and accentuated by Phuket’s Sino-Portuguese shophouses in a modern classic style. The Garden Zone offers a spacious and relaxing atmosphere, akin to being in a beautiful garden. It includes leading restaurants such as Hachiban Ramen, The Thai Food Factory, Zen, Urban Food, Spoon, Wine Connection, Spice House, Wabi Sabi, Churrasco, Taco Bell, McDonald’s, Roxane Café, Yayoi, Irish Time Pub, Greyhound Café, Whynot, Café 101, Pizza Hut, Lacasa, Lavanille, and Pimnara Boutique Hotel.
Opening celebrations highlights
Shop to your heart’s content with the “Blooming Sales” promotion, where stores will be offering fantastic discounts ranging from 10% to 70%. Shoppers who spend 3,000 baht can participate in the Blooming Balloon Game to win gold prizes daily from 27 June to 7 July 2024.
Not to be missed is the exciting “The Blooming Oasis,” a spectacular show of sounds and lights in celebration of the new chapter of Jungceylon. Featuring the Queen of Oasis, “Mai Davika Hoorne,” the event will also include a grand concert performance by Thailand’s Queen of Dance, “KT Kratae,” adding fun and entertainment throughout the evening of 28 June 2024, from 6:00 PM at The Bay Arena, Jungceylon.
For further information, please call (+66) 76-600-111 or stay updated through the Jungceylon Fanpage (https://www.facebook.com/JungceylonFanpage).
Press Release
