Air Asia diversifies from an airline brand to e-commerce powerhouse

Airasia.com has revealed its greatly extended new online brand identity online as “ASEAN’s super app”, completing what it calls a “transformation from digital airline to comprehensive lifestyle platform”.

The airasia.com ASEAN super app combines a host of related online experiences in a “faster and more convenient user experience” with over 15 types of products and services under 3 main headings – travel, e-commerce and fintech (financial technology).

On the announcement of the new App’s launch, airasia.com is having its first-ever airasia.com Super Sale that supersedes the past successful AirAsia free seat promotions.

“The biggest sales in the region will take place from October 12 (1000, GMT +8) to October 18, 2020 with storewide discounts of up to 90% across all product offerings on airasia.com super app and the airasia.com site.”

AirAsia Group CEO and founder Tony Fernandes says the airline group has not wasted the crisis.

“Now with airasia.com, we are enabling everyone to fly, to stay, to shop, to eat, all at the convenience of one super app. We’ve been using the lockdown period to fine tune our platform, unify the user experience and simplify our payment to a one-click checkout.”

Some of the deals under the new super app include a 90% off SNAP flight+hotel combo, 90% off on AirAsia shop; 50% off on AirAsia food and “AirAsia fresh”, formerly known as OURSHOP. 50% off all Malaysian domestic flights and 10% off flights of any other partner airlines to over 3,000 destinations worldwide.

SOURCE: ttrweekly.com