ICONSIAM welcomes Heyone for ‘Heyday Playland’ featuring largest art toy pop-up in Thailand
The largest art toy pop-up with exclusive collectibles, live artist sessions, and interactive experiences
ICONSIAM, the global landmark on the banks of the Chao Phraya River, continues to affirm its position as a global experiential destination and a hub for artistic collaboration and international cultural exchange. In partnership with Heyone, the renowned art toy brand from China behind beloved characters such as Ozai, Mimi, Faya, and Furfur, together with MORE THAN ARTS & TOYS, ICONSIAM is bringing an entire lineup of adorable characters to present at Heyday Playland.
The event will feature the largest Pop-up Store ever organised in Thailand, giving fans a unique opportunity to shop for the latest premium merchandise and collectables. Visitors can explore a wide variety of limited-edition toys, rare collectables, and special art pieces that are only available during the event.
Highlights include the world premiere launch of Ozai-400%: The Silent Tragicomedy, a special edition release that is expected to attract fans and collectors from across the region.
In addition to the merchandise, the showcase brings together Heyone’s newest series in a complete collection for the very first time, offering fans a chance to see the full creative vision of the brand come to life.
Attendees can also enjoy autograph sessions with the artist behind the character MIMI, meet the creative minds of Heyone, and participate in many more interactive experiences that celebrate the art toy culture.
Heyday Playland will run from 12 September to 9 October at River Park, G Floor, ICONSIAM. On this occasion, members of the press are invited to join the Opening Ceremony on Friday, 12 September, from 4.30pm onwards at River Park, G Floor, ICONSIAM.
Event agenda
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ICONSIAM cordially invites you to attend the event on the above-mentioned date and time. The venue promises an immersive experience celebrating creativity, international collaboration, and the joy of collecting art toys. Sincere thanks are offered in advance for the kind consideration and participation of the press.
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