- Lifestyle
From fashion to private jets: New luxury ecosystem shapes Thailand’s high-end travel landscape
Luxury in Thailand is evolving beyond traditional markers of wealth such as hotels, shopping and real estate, as lifestyle brands, mobility and curated experiences increasingly shape how high-net-worth travellers engage with the destination. Rather than focusing solely on luxury goods or property ownership, affluent consumers are prioritising lifestyle, identity and personal experiences. This shift is bringing together industries that have…
- Events
Indonesia Tourism Xchange 2026 to unite industry leaders for a forward-looking dialogue on the future of travel
Indonesia’s tourism and hospitality sector will gain a new national industry platform with the launch of Indonesia Tourism Xchange 2026 (ITX 2026), a focused forum bringing together hotel owners, operators, investors, and senior decision-makers from across the archipelago to examine the forces shaping the country’s tourism economy at a time of renewed growth and increasing complexity. Taking place on May…
- Property News
Thailand at the centre of a new era in luxury home-sharing
As global mobility reshapes how affluent travellers live, invest, and experience destinations, a new model of second-home ownership is emerging—one that prioritises flexibility over permanence and access over exclusivity. Few companies have been as instrumental in defining this transformation as ThirdHome, the luxury home exchange platform founded by CEO Wade Shealy. Today, Thailand sits at the forefront of the company’s…
- Property
Crypto moves in: How digital assets are rewriting Thailand’s real estate playbook
The conversation around cryptocurrency and property in Thailand is shifting fast. What began as a fringe curiosity among early adopters has now moved into mainstream development boardrooms, where digital assets are being discussed not as a future concept, but as an emerging transactional reality. At last week’s The C9 Sessions – Phuket Real Estate Forum 2025, the sentiment was clear:…
- Property News
Phuket’s residential market accelerates as US$14 billion pipeline signals new era of global investment
Phuket’s real estate market is entering a defining new chapter, driven by rising global demand, surging long-stay migration, and a robust pipeline of investment totalling US$14 billion (455 billion Thai baht). As the island transforms into a long-term residential and lifestyle destination, its momentum was underscored this week at the Phuket Real Estate Forum 2025, which made a high-impact debut…
- Property
Hotels and real estate driving a new power equation in Phuket’s economic transformation
Phuket is rewriting its story. Once the domain of lifestyle seekers and individual investors, the island is now emerging as one of Asia’s most compelling real estate and hospitality investment frontiers. A surge of institutional capital, the rise of branded residences, and the blurring lines between living and staying are transforming what it means to build, own, and operate in…
- Koh Samui Travel
Koh Samui emerges as Asia’s new integrated wellness and sports destination
Koh Samui is entering a new era as one of Asia’s most dynamic integrated wellness and sports tourism destinations. Moving beyond its identity as a luxury island escape, Samui is embracing global trends that merge wellbeing, active living, and performance, aiming to redefine how travellers experience health and connection. Thailand continues to lead Asia’s wellness economy, with tourism as its…
- Thailand Hotels
PHIST 2025 draws 1,300 delegates as Phuket Governor and Minor Chairman call For community-led sustainability
Asia’s biggest sustainability event for tourism, PHIST 2025, broke records today with over 1,300 delegates from across the region as government and business leaders warned the hospitality industry to act fast on integrating community-driven sustainability into travel and tourism experiences to appeal to a new generation of visitors. Hotels and tourism operators need to engage with local communities to enrich…
- Property News
Koh Samui’s property pivot: Luxury living, rising condos, and smart investments
Koh Samui is undergoing a quiet revolution in its residential property market. While the headlines often focus on Thailand’s better-known destinations, this island in the Gulf of Thailand is steadily drawing the attention of lifestyle buyers and investors—especially those eyeing luxury villas at competitive prices. With the total value of Samui’s real estate market for sale currently reaching approximately 30.3…
- Events
RISE 2025 to empower women in hospitality with full-day learning event in Phuket
A powerful new initiative to elevate and empower women in hospitality is set to launch in Phuket this August. RISE 2025 – Reshaping Hospitality by Empowering Women is a full-day learning experience focused on career growth, skill-building, and inclusive leadership. The event is co-organised by C9 Hotelworks, Mrs B Group, and Delivering Asia. Created especially for professionals across the hospitality,…
- Property
Branded residences gain ground in Asia’s Property Market with Thailand taking the lead
A quiet transformation has been shaping Asia’s residential landscape for over a decade: the rise of branded residences. Once a niche offering, this category has grown into a significant segment of the region’s property market. Blending high-end real estate with the services and credibility of globally recognised brands, branded residences are increasingly appealing to discerning buyers, and Thailand is at…
- Koh Samui Travel
Koh Samui shines as Thailand challenged: Positive tourism performance drives island growth
The Koh Samui hotel and tourism market is demonstrating solid growth through the first four months of 2025, supported by strong air and cruise arrivals, stable hotel performance metrics, and impressive European market engagement. From January to April of this year, Koh Samui International Airport recorded 1,127,832 passenger arrivals, representing a 9% increase over the same period in 2024. This…
- Phuket Travel
Being Thailand 2025 highlights Thailand’s evolving role as a global wellness economy leader
As the global wellness landscape continues to shift alongside changing consumer demands and travel behaviour, Thailand is increasingly recognised as a model of adaptive leadership in the wellness economy. And it was at the new industry strategic touchpoint, Being Thailand 2025 in Phuket, where the country’s role in shaping wellness-oriented tourism, hospitality, healthcare, and consumer markets, was assessed. Over the…
- Property News
Khao Lak and Phang Nga tourism sector gains momentum with infrastructure and hospitality investment
phuket touriTourism in Khao Lak and the wider Phang Nga province is demonstrating robust post-pandemic growth, underpinned by rising international arrivals, increasing hotel performance metrics, and new project developments across the hospitality and infrastructure sectors. According to C9 Hotelworks’ Khao Lak and Phang Nga Hotel & Tourism Market Review 2025, Phang Nga recorded over 4.1 million guest arrivals last year,…
- Property
A pivot to lifestyle as Phuket’s property market continues to surge
Phuket’s property market is continuing to thrive despite global economic volatility as the sector moves increasingly towards condominiums as lifestyle becomes the new luxury on the island, as delegates heard at the Asia Connect: Phuket Property Pulse event. Held at Andara Resort & Villas, in conjunction with Property Guru Thailand and C9 Hotelworks, the top-level industry gathering further heard speakers…
- Property News
Phuket property market in 2025: Evolving with demand and diversification
Phuket’s real estate market is undergoing a significant transformation in 2025, marked by growing inventory, shifting buyer preferences, and intensifying competition. The latest Phuket Property Market Update by C9 Hotelworks reveals a dynamic landscape shaped by lifestyle migration, maturing development ecosystems, and rising price premiums, particularly in branded and well-located properties. Performance in early 2024 and emerging trends The first…
- Events
BEING Thailand 2025: An event for connection and collaboration in wellness
Thailand’s wellness industry will take centre-stage this May in Phuket with BEING Thailand 2025, a new B2B event designed to unite professionals across the wellness, hospitality, and tourism sectors. The inaugural gathering, expected to draw 400 industry leaders, aims to drive key conversations and innovation, bringing together a traditionally fragmented sector for an exchange of ideas and strategies. As travel…
- Property
Khao Lak’s new surf town and exciting developments
The newly launched Matalay Integrated Resort Town is an ambitious 1,000-rai (400-acre) development project aimed at transforming Khao Lak in Phang Nga Province into a premier tourism destination. The name “Matalay,” meaning “come to the sea,” reflects the resort’s vision of creating a comprehensive town featuring luxury accommodations, recreational facilities, and entertainment options designed to attract both domestic and international…
- Phuket Travel
Tourism boom drives residential-led hospitality investments in Phuket
Thailand’s tourism boom is driving lifestyle investments as traveller traffic morphs into a desire to stay longer in the country. The number one beneficiary is Phuket, where arrivals continue to soar with a 23% increase in 2024 compared to the previous year for a total of 8.65 million arrivals registered at Phuket International Airport. The key trend emerging, according to…
- Property News
Thailand’s new luxury lies in wellbeing, culinary tourism, and brands
For Thailand to seize the potential of luxury tourism and hospitality in 2025, the country needs to go deeper with high-equity branded residences, regenerative wellness and culinary tourism set to determine the destiny of the country becoming Asia’s luxury tourism hub. The importance of brands in Thailand is turning Bangkok into a global playground city while the shift in values…
- Property News
The Phuket southern shift: More than just real estate
Over the past two years, Phuket’s real estate market has experienced a remarkable surge, with rising prices and growing demand. As tropical islands evolve over time, certain areas mature and develop, and much of the recent focus has been on the northwest, particularly the Bangtao area. For property buyers, location is often influenced by proximity to key amenities such as…
- Phuket Travel
Phuket evolves into a global wellness tourism leader
Wellness tourism is in great shape. One of the fastest growing areas of the wellness tourism industry, the sector has grown from a niche market for committed health seekers to become a 219 trillion baht (US$6.3 trillion) global powerhouse. At the heart of this revolution is Asia Pacific, which accounts for 30% of the worldwide market and where pioneering destinations…
- Phuket Travel
Phuket transforms into a global luxury hub for the elite
Phuket has changed dramatically in recent years. Fringed by the Andaman Sea, the tropical oasis has evolved from a popular beach resort destination into one of the world’s most attractive luxury residential markets, with elite luxury consumer brands, Michelin dining and international quality education and medical care fuelling the interest. The Phuket Luxury Report, unveiled at a recent event and…
- Property
Driving sales: Thai real estate shifts gears with fashion and wellness brands
Thailand’s real estate developers are expanding beyond familiar hotel brands into the realms of iconic automotive, fashion, and wellness labels, as they seek identities that resonate with luxury property buyers. Listed property group Ananda made global headlines with their ultra-luxury offering, Porsche Design Tower Bangkok, with eye-catching prices reaching 1 million Thai baht per square metre (approximately US$33,000 per square…
- Thailand Hotels
PHIST 2024 calls for sustainable development in Thailand
“They paved paradise and put up a parking lot,” Joni Mitchell once sang—a line that now eerily echoes the over-development plaguing Thailand’s top tourist hotspots. With the recent catastrophic floods in Phuket raising alarm bells, are these disasters a grim glimpse of the future? And is anyone paying attention to the growing environmental crisis? These questions took centre stage at…
- Events
Mind the Gap: Diversity leaders confirmed to speak at hospitality’s biggest gender equality event
Phuket Hotels Association, the non-profit organisation of hoteliers focused on creating a positive future for Phuket, and C9 Hotelworks, the award-winning hospitality consultancy, has confirmed the final line-up of speakers and moderators for this year’s edition of Mind the Gap: Women & Diversity in Hospitality, including some of the industry’s most inspiring female executives, entrepreneurs and diversity leaders. It can…
- Events
Leading international and Thai green advocates headline Asia’s leading sustainability tourism event, PHIST 2024
One of the world’s most inspirational green advocates will headline PHIST this year as Asia’s pioneering sustainability event enters its 8th year. You can register to join the event that advocates for sustainability through the Eventbrite registration website. Unsung hero of sustainability Andrew Dixon, a former banker turned green activist, owner and operator of two private island resorts in Indonesian…
- Events
PHIST strikes again with Southeast Asia’s biggest sustainable tourism event
PHIST (Phuket Hotels for Islands Sustaining Tourism), Southeast Asia’s biggest sustainability event for the travel and hospitality sectors, will return to spark conversation and drive the green agenda this September, with an impressive line-up of key figures and industry innovators led by Peng Sum Choe, CEO of Pan Pacific Hotels Group. Organised by the Phuket Hotels Association, the non-profit organisation…
- Koh Samui Travel
Koh Samui’s tourism renaissance: An island reawakens
Koh Samui, Thailand’s renowned resort island, is experiencing a remarkable revival in tourism. The island has witnessed a 69% year-on-year increase in visitor numbers during the first four months of 2024, driven by an influx of domestic tourists, the opening of new international markets, and improved air connectivity. In 2023, Samui hosted 3,541,821 visitors, a balanced mix of domestic and…
- Property News
Phuket’s real estate world’s collide as off-plan sales flatten in wake of growing resales
Phuket’s massive influx of new real estate development is witnessing rising competition from the secondary marketplace. The collision between off-plan property sales and resales is inevitable given the sheer number of units being completed and a growing critical mass of older properties. Comparing primary and re-sale transactions on the island from the first four months of the year compared to…
