- Events
RISE 2025 to empower women in hospitality with full-day learning event in Phuket
A powerful new initiative to elevate and empower women in hospitality is set to launch in Phuket this August. RISE 2025 – Reshaping Hospitality by Empowering Women is a full-day learning experience focused on career growth, skill-building, and inclusive leadership. The event is co-organised by C9 Hotelworks, Mrs B Group, and Delivering Asia. Created especially for professionals across the hospitality,…
- Property
Branded residences gain ground in Asia’s Property Market with Thailand taking the lead
A quiet transformation has been shaping Asia’s residential landscape for over a decade: the rise of branded residences. Once a niche offering, this category has grown into a significant segment of the region’s property market. Blending high-end real estate with the services and credibility of globally recognised brands, branded residences are increasingly appealing to discerning buyers, and Thailand is at…
- Koh Samui Travel
Koh Samui shines as Thailand challenged: Positive tourism performance drives island growth
The Koh Samui hotel and tourism market is demonstrating solid growth through the first four months of 2025, supported by strong air and cruise arrivals, stable hotel performance metrics, and impressive European market engagement. From January to April of this year, Koh Samui International Airport recorded 1,127,832 passenger arrivals, representing a 9% increase over the same period in 2024. This…
- Tourism News
Thailand’s spiritual tourism surge: A new journey beyond the usual
As global stress levels soar and wellness becomes the new luxury, travellers are seeking more than sandy beaches and nightlife. They are craving meaning, mindfulness, and a reconnection with themselves. Enter Thailand’s newest tourism trend: spiritual travel. According to a groundbreaking report titled Spiritual Travel Thailand: Exploring the Journey Beyond Destination 2025 recently released by C9 Hotelworks in collaboration with Guestasy,…
- Property News
Khao Lak and Phang Nga tourism sector gains momentum with infrastructure and hospitality investment
phuket touriTourism in Khao Lak and the wider Phang Nga province is demonstrating robust post-pandemic growth, underpinned by rising international arrivals, increasing hotel performance metrics, and new project developments across the hospitality and infrastructure sectors. According to C9 Hotelworks’ Khao Lak and Phang Nga Hotel & Tourism Market Review 2025, Phang Nga recorded over 4.1 million guest arrivals last year,…
- Property
A pivot to lifestyle as Phuket’s property market continues to surge
Phuket’s property market is continuing to thrive despite global economic volatility as the sector moves increasingly towards condominiums as lifestyle becomes the new luxury on the island, as delegates heard at the Asia Connect: Phuket Property Pulse event. Held at Andara Resort & Villas, in conjunction with Property Guru Thailand and C9 Hotelworks, the top-level industry gathering further heard speakers…
- Property News
Phuket property market in 2025: Evolving with demand and diversification
Phuket’s real estate market is undergoing a significant transformation in 2025, marked by growing inventory, shifting buyer preferences, and intensifying competition. The latest Phuket Property Market Update by C9 Hotelworks reveals a dynamic landscape shaped by lifestyle migration, maturing development ecosystems, and rising price premiums, particularly in branded and well-located properties. Performance in early 2024 and emerging trends The first…
- Phuket Travel
Phuket’s new lifestyle communities: Embracing nature and wellness
Phuket is known for its beautiful landscapes and stunning beaches, making it a popular spot for tourists and people looking for tropical living. Recently, though, there’s been a shift in the type of communities in Phuket that is quickly gaining traction. More and more, people are looking for homes that are connected to nature, sustainable, and focused on wellness and…
- Property
Khao Lak’s new surf town and exciting developments
The newly launched Matalay Integrated Resort Town is an ambitious 1,000-rai (400-acre) development project aimed at transforming Khao Lak in Phang Nga Province into a premier tourism destination. The name “Matalay,” meaning “come to the sea,” reflects the resort’s vision of creating a comprehensive town featuring luxury accommodations, recreational facilities, and entertainment options designed to attract both domestic and international…
- Phuket Travel
Tourism boom drives residential-led hospitality investments in Phuket
Thailand’s tourism boom is driving lifestyle investments as traveller traffic morphs into a desire to stay longer in the country. The number one beneficiary is Phuket, where arrivals continue to soar with a 23% increase in 2024 compared to the previous year for a total of 8.65 million arrivals registered at Phuket International Airport. The key trend emerging, according to…
- Property News
Thailand’s new luxury lies in wellbeing, culinary tourism, and brands
For Thailand to seize the potential of luxury tourism and hospitality in 2025, the country needs to go deeper with high-equity branded residences, regenerative wellness and culinary tourism set to determine the destiny of the country becoming Asia’s luxury tourism hub. The importance of brands in Thailand is turning Bangkok into a global playground city while the shift in values…
- Property News
Some like it hot: Phuket property market in 2024
As we stepped into 2025, it’s the perfect time to take a closer look at the hottest property trends in Thailand’s largest leisure destination—Phuket. One of the most notable developments is the increasing presence of major Thai-listed property groups on the island, following an oversupply of properties in Bangkok. At the same time, banks are tightening credit to domestic real…
- Phuket Travel
Phuket evolves into a global wellness tourism leader
Wellness tourism is in great shape. One of the fastest growing areas of the wellness tourism industry, the sector has grown from a niche market for committed health seekers to become a 219 trillion baht (US$6.3 trillion) global powerhouse. At the heart of this revolution is Asia Pacific, which accounts for 30% of the worldwide market and where pioneering destinations…
- Phuket Travel
Phuket transforms into a global luxury hub for the elite
Phuket has changed dramatically in recent years. Fringed by the Andaman Sea, the tropical oasis has evolved from a popular beach resort destination into one of the world’s most attractive luxury residential markets, with elite luxury consumer brands, Michelin dining and international quality education and medical care fuelling the interest. The Phuket Luxury Report, unveiled at a recent event and…
- Property
Driving sales: Thai real estate shifts gears with fashion and wellness brands
Thailand’s real estate developers are expanding beyond familiar hotel brands into the realms of iconic automotive, fashion, and wellness labels, as they seek identities that resonate with luxury property buyers. Listed property group Ananda made global headlines with their ultra-luxury offering, Porsche Design Tower Bangkok, with eye-catching prices reaching 1 million Thai baht per square metre (approximately US$33,000 per square…
- International Education
Why Asia’s resort destinations are tapping into the growth of international schools
A key indicator of Bangkok’s growing economic maturity is the rapid rise in international schools both in the city and across Thailand and the region. It’s no longer limited to wealthy local families and expatriates, these schools are now drawing in a diverse student body, fueled by the surge in global migration. Branded education is highly prioritised by Thais, contributing…
- Events
Mind the Gap: Diversity leaders confirmed to speak at hospitality’s biggest gender equality event
Phuket Hotels Association, the non-profit organisation of hoteliers focused on creating a positive future for Phuket, and C9 Hotelworks, the award-winning hospitality consultancy, has confirmed the final line-up of speakers and moderators for this year’s edition of Mind the Gap: Women & Diversity in Hospitality, including some of the industry’s most inspiring female executives, entrepreneurs and diversity leaders. It can…
- Events
Leading international and Thai green advocates headline Asia’s leading sustainability tourism event, PHIST 2024
One of the world’s most inspirational green advocates will headline PHIST this year as Asia’s pioneering sustainability event enters its 8th year. You can register to join the event that advocates for sustainability through the Eventbrite registration website. Unsung hero of sustainability Andrew Dixon, a former banker turned green activist, owner and operator of two private island resorts in Indonesian…
- Events
PHIST strikes again with Southeast Asia’s biggest sustainable tourism event
PHIST (Phuket Hotels for Islands Sustaining Tourism), Southeast Asia’s biggest sustainability event for the travel and hospitality sectors, will return to spark conversation and drive the green agenda this September, with an impressive line-up of key figures and industry innovators led by Peng Sum Choe, CEO of Pan Pacific Hotels Group. Organised by the Phuket Hotels Association, the non-profit organisation…
- Property News
Mind the gap: Gender equality event returns to tackle key issues faced by women in the workplace
Phuket Hotels Association, the non-profit organisation of hoteliers focused on creating a positive future for Phuket, and C9 Hotelworks, the award-winning hospitality consultancy, will continue to drive the agenda for equality, diversity and inclusivity in the hospitality industry as it hosts the second annual edition of Mind the Gap: Women & Diversity in Hospitality, an important and empowering conference that…
- Property News
Phuket’s real estate world’s collide as off-plan sales flatten in wake of growing resales
Phuket’s massive influx of new real estate development is witnessing rising competition from the secondary marketplace. The collision between off-plan property sales and resales is inevitable given the sheer number of units being completed and a growing critical mass of older properties. Comparing primary and re-sale transactions on the island from the first four months of the year compared to…
- Travel
Phuket Hotels Association goes live with ‘absolutely fabulous travel sale’ to raise funds for Thai hospltality students
Phuket Hotels Association, the non-profit organisation of hoteliers focused on creating a sustainable future for Phuket, has announced that its “Absolutely Fabulous Travel Sale” is back with an amazing array of prizes, including heavenly hotel stays and aspirational travel experiences all around the globe. The annual online auction is a charitable initiative, with all the proceeds being donated to the…
- Phuket Travel
Phuket tourism market edging towards recovery in 2024
Phuket’s tourism industry is undergoing an ongoing rebound, with last year’s airport passenger arrivals edging towards pre-pandemic figures according to a new report from consulting group C9 Hotelworks. While hitting 7 million, it was still short of the 9 million mark set in 2019. This year the trend is continuing with 1.62 million arrivals to date in February, compared to…
- Property News
Updated trends in Phuket’s rental property market
Given the backdrop of a booming Phuket real estate sector, one area that is often overlooked is the rental market. Despite a vibrant vacation short-stay segment, there remains a strong demand for extended and long-stay rentals across the island. Rental demand coming out of the COVID-19 pandemic experienced a sustained uplift and has continued to perform well. Despite a return…
- Property News
Phuket’s branded residences supply tops USD2.3 Billion
Phuket has seen an unprecedented onslaught of overseas buyers transform the island into the largest leisure-branded residential real estate market in the world. The current supply of branded properties has now eclipsed a staggering USD2.3 billion and is expected to grow further according to new data from hospitality consulting group C9 Hotelworks. One of the most compelling storylines of Phuket’s…
- Property News
Accor partners with Tytans Properties Development to unveil world’s largest Pullman in Cebu
Accor, one of the world’s leading hospitality groups, continues its rapid expansion in the Philippines with the signing of Pullman Mactan Cebu Hotel & Residences, which is set to become the world’s largest Pullman property. The signing of the beachfront destination represents a milestone for mixed-use lifestyle real estate in the Philippines, as a new generation of integrated resorts emerges…
- Thailand Hotels
Banyan Tree Founder developing USD2 billion international commmunity in Bangtao Phuket’s emerging Thonglor Lifestyle District
The resort island of Phuket which once was highly tourism dependent, has quickly evolved into a global hotspot as an international community for a rising tide of global citizens. Taking flight is a migration megatrend that is being driven not only by geopolitical events worldwide but a series of other emerging segments. Those highlighted in C9 Hotelworks latest research include…
- Property
A record is set with a groundbreaking 11 billion baht investment for Gardens of Eden
In a strategic move that underscores the burgeoning maturity of Phuket as a sought-after multicultural lifestyle destination, Amal Group of Companies has introduced Gardens of Eden on Bangtao Beach. This sprawling 73-rai luxury wellness residential and hospitality community is set to redefine large-scale developments on super prime locations on the island, with an investment capital of THB11 billion (US$315 million).…
- Sponsored
How Phuket’s once tourism-reliant Greater Bangtao is tranforming into an international ‘Gold-Coast’ community
Phuket’s once-quiet beachside west coast community of Bangtao is experiencing an unparalleled surge in real estate development. According to new research from C9 Hotelworks, there are currently 7,842 condominium units (click to see upcoming project map). Added to the supply influx are just over 2,400 upscale and luxury homes, which equate to a pipeline of more than 10,000 residential units…
- Press Room
As Phuket tourism market recovers, a potential “carmageddon” infrastructure crisis looms
Phuket hotels experienced promising momentum for the first half of 2023, which has set an optimistic path for the remainder of the year. At the mid-year juncture, international and domestic flight volume was already up 75% over total flights in 2022. Russia and China led the way as the two top tourism source markets in the first six months of…
