Connect with us


Unilever drops “fair” from skin lightening cream’s branding




Unilever drops “fair” from skin lightening cream’s branding | The Thaiger
  • follow us in feedly

Unilever has announced it is dropping the word “fair” from its “Fair & Lovely” skin lightening cream after many have described the branding as racist. Sunny Jain, president of Unilever’s. beauty and personal care division says…

We recognise that the use of the words ‘fair’, ‘white’ and ‘light’ suggest a singular ideal of beauty that we don’t think is right, and we want to address this.”

However, those critics say the move to change the product’s name won’t do enough for the cause and are calling for the product to be removed entirely. As the demand for lighter skin is quite apparent across Asia, other South Asian countries like India, Pakistan and Bangladesh see white skin as signifying one’s position in high society.

Unilever has clearly taken note by featuring top Bollywood stars and youth on its advertising campaigns- which appear to give ideas that improving one’s skin tone can earn better prospects for marriage and jobs.

But Unilever is not alone in being targeted for its apparent racist ads as other companies are being called out, especially in the wake of the Black Lives Matter protests in the US have gone global.

“They have to answer for all of this,” said Kavita Krishnan, an activist with the All India Progressive Women’s Association, referring to the “toxic culture” that she says the company had profited over for years by equating lighter skin tones with beauty, confidence, and success.

Krishnan said her own experience was that of shopkeepers pushing such lightening products on her after seeing her dark skin.

So far, Unilever has not announced the new name of its products, however, it has previously trademarked such names as “Glow & Lovely,” “Even & Lovely,” and “I am Lovely” amongst others.


Keep in contact with The Thaiger by following our Facebook page.

Find more SE Asian News courtesy of The Thaiger.

Broke? Find employment in Southeast Asia with JobCute Thailand. Rich? Invest in real estate across Asia with FazWaz Property Group. Even book medical procedures worldwide with MyMediTravel, all powered by DB Ventures.

My name is Anukul, I a writer for the Thaiger, I specialise in translation articles and social media, and assisting with our video production. I previously worked at Phuket Gazette and attended BIS international school in Phuket.



  1. Avatar

    richard barker

    June 26, 2020 at 2:55 pm

    Ah the Politically Correct mafioso strike again ! Send em to China for a lesson in Politics.

    • Avatar

      ken jones

      June 26, 2020 at 3:01 pm

      Damn right!!

    • Avatar


      June 26, 2020 at 3:14 pm

      Would that be fair?

      • Avatar


        July 4, 2020 at 2:43 pm

        So you’re advocating the promotion of skin whitening beauty products then?

  2. Avatar

    Toby Andrews

    June 27, 2020 at 11:14 am

    Yawn, this is becoming boring now . . .

    What else can they ban because it might offend the political correct outraged.

Leave a Reply

Your email address will not be published. Required fields are marked *

Coronavirus (Covid-19)

Covid-19 UPDATE: All the latest news from the world – July 12

The Thaiger



Covid-19 UPDATE: All the latest news from the world – July 12 | The Thaiger
PHOTO: The US President finally wore a face mask in public during a visit to Maryland yesterday - Associated Press

Today the total number of Covid-19 patients in the world has reached 12,847,288 with 567,734 people dying due to the effects of the virus. 7,483,246 people are registered as ‘recovered’ from their bout of Covid-19. The numbers of new cases, worldwide, is accelerating. The current hotspots are the US, Brazil, India, South Africa and Mexico – presenting with the highest numbers of new cases in the past 24 hours. (As of 11am Thai time) * Data listing Top 5 countries with highest number of cases in past 24 hours – Here is a sample of news snippets related to […]

Continue Reading


Report claims air pollution “kills thousands”, costs billions annually

Jack Burton



Report claims air pollution “kills thousands”, costs billions annually | The Thaiger
PHOTO: Smog blankets Bangkok - Nation Thailand

“In mere months, major cities around the world have lost tens of thousands of lives and well into the tens of billions of dollars in economic productivity.” New data released by environmental groups makes claims that air pollution in Bangkok alone has caused some 6,800 deaths and an economic loss of 81.4 billion baht so far this year. The data, released online earlier by the Helsinki-based Centre for Research on Energy and Clean Air, Greenpeace – Southeast Asia and the real-time air quality monitor IQAir Air Visual, measured smog in 28 major cities worldwide and used models devised by the […]

Continue Reading

Hong Kong

Hong Kong shutters schools again amid new virus transmissions

Jack Burton



Hong Kong shutters schools again amid new virus transmissions | The Thaiger

Hong Kong’s education minister says that all schools will close again from Monday after a spike in locally transmitted Covid-19 infections. The move will bring forward the start of the summer holidays, after the city recorded an “exponential growth” of locally transmitted cases in the past few days. The city recorded 38 new confirmed cases yesterday alone, 32 of which were locally transmitted. The jump marks a major setback for Hong Kong, where daily life was returning to normal, with restaurants and bars resuming normal operations and cultural attractions reopening. Despite sharing a border mainland China, where the outbreak emerged […]

Continue Reading