Connect with us

Thai Life

The internet booms and print languishes in 2019 advertising spend

The Thaiger

Published

on

The internet booms and print languishes in 2019 advertising spend | The Thaiger

Thailand’s Digital advertising market spend is poised to reach 124 billion baht in 2019. That’s a growth of nearly 5%. But newspapers, magazines, Cable TV and radio are on the nose as marketers stick with terrestrial TV and ramp up their digital portfolios.

“Digital media is expected to grow 20% and is will nearly equal the value of TV advertising within 3 years,” says Pathamawan Sathaporn, managing director of Mindshare, a global marketing and media network.

Compared to the past year, advertising spend in cable TV and newspapers will be down nearly 15% and magazines a whopping 24%. At the same time Digital TV advertising is expected to increase 14% and internet advertising just over 20%.

According to Mindshare, the top 10 advertising sectors remain consistent… media and marketing, motor vehicles, non-alcoholic drinks, government, skincare and preparation, communications, leisure, dairy products, pharmaceuticals, and retail.

Mindshare say there are key trends for this year, all of them digital.

“Facebook Live and other streaming content providers will become a new method for marketers. Social networks are going to reach critical mass, outrunning traditional media with Google, Facebook, YouTube, and Line altogether making up one-third of digital advertising.”

In 2018, ad spending in Thailand was 118.4 billion baht, up 5.7% from 2017.

The internet booms and print languishes in 2019 advertising spend | News by The Thaiger

Pathamawan Sathaporn, managing director of Mindshare



Read more headlines, reports & breaking news in Thailand. Or catch up on your Thailand news.

If you have story ideas, a restaurant to review, an event to cover or an issue to discuss, contact The Thaiger editorial staff.

Continue Reading
Click to comment

Leave a Reply

Your e-mail address will not be published. Required fields are marked *

Bangkok

Third runway for BKK Suvarnabhumi Airport

The Thaiger

Published

on

Third runway for BKK Suvarnabhumi Airport | The Thaiger

The Thai cabinet yesterday approved the construction of a third runway at Suvarnabhumi International Airport as part of the country’s ambition to become the aviation hub of ASEAN.

The 21.7 billion baht project will increase the combined capacity of Suvarnabhumi international airport’s runways to 94 arrivals and departures per hour from the current 64, said Lt-Gen Weerachon Sukonthapatipak, deputy government spokesman.

Suvarnabhumi Airport (aka. BKK) was opened in 2006 as Bangkok’s second airport. Initially it replaced the tired Don Mueang Airport but Don Mueang was later revamped as a low-coast airport to service the growing traffic demands.

Meanwhile Suvarnabhumi Airport was, and still is, operating above its designed capacity. An earlier bid to build a third terminal has been mired in controversy and is currently shelved pending a new brief from Airports of Thailand with a new round of design bids called for in the future.

Third runway for BKK Suvarnabhumi Airport | News by The Thaiger

Continue Reading

People

Patong’s trash hero rewarded for collecting garbage in filthy canal

The Thaiger

Published

on

Patong’s trash hero rewarded for collecting garbage in filthy canal | The Thaiger

PHOTOS: Patong Police / Theeraphong Penmit / Newshawk Phuket

A Phuket boy has been rewarded after setting an excellent example for the rest of the Patong community.

8 year old Kosin Ta-ngam, who is studying at Sai Nam Yen School in Patong in Pratom Suksa Three, has been collecting garbage in the filthy Pak Bang Canal and along Patong Beach since the beginning of this year.

He lives with his grandmother and other relatives. His grandmother has been looking after Kosin since he was 10 months old.

A certificate, scholarship and life vest have been awarded to Kosin by the Patong Police Chief Col Anothai Jindamanee for displaying excellent citizen for the community as a youth volunteer and being an active part of keeping the city clean.

The Pak Bang Canal, running through the back of Patong into Patong Bay, has been a dark, dirty mess for decades. Many promises have been made to clean it up but it remains a disgraceful waterway flowing through Phuket’s main tourist town.

The tiny eight year old seems to be able to achieve a lot more than the local municipality with all their money and machinery.

Kosin, you are the Thaiger hero for today and we salute you!

Patong's trash hero rewarded for collecting garbage in filthy canal | News by The Thaiger

Patong's trash hero rewarded for collecting garbage in filthy canal | News by The Thaiger Patong's trash hero rewarded for collecting garbage in filthy canal | News by The Thaiger Patong's trash hero rewarded for collecting garbage in filthy canal | News by The Thaiger Patong's trash hero rewarded for collecting garbage in filthy canal | News by The Thaiger

Patong's trash hero rewarded for collecting garbage in filthy canal | News by The Thaiger

Continue Reading

Southeast Asia

Mitsubishi testing their new regional jet

The Thaiger

Published

on

Mitsubishi testing their new regional jet | The Thaiger

PHOTO: The Japan Times

Mitsubishi Heavy Industries’ new 88-passenger Mitsubishi Regional Jet is testing the skies just as rivals Embraer and Bombardier are moving to sell off their manufacturing operations for jets with up to 160 seats to Boeing and Airbus.

At stake, particularly in the market for jets with fewer seats, is US$135 billion in sales in the two decades through 2037, according to industry group Japan Aircraft Development.

More cities in Asia and Europe are seeking to link up with each other and the Mitsubishi Regional Jet, the first airliner built in Japan since the 1960s, began certification flights last month in Moses Lake, Washington.

With fewer seats and smaller fuselages, regional jets are a different class of aircraft from larger narrow-body planes such as Boeing’s 737 or Airbus’s A320. The MRJ has a range of about 3,220 kilometres. The seating is 2+2 instead of 3+3 in a small Airbus or Boeing single-aisle jet.

After spending at least US$2 billion over more than a decade, the manufacturer is looking to get its jet certified and start deliveries to launch partner ANA Holdings.

Mitsubishi initially planned test flights in 2012 but blew past that deadline because of production difficulties. Now, the company, which makes ships, nuclear power plants and aerospace components, expects to have the plane ready for customers next year, a timetable that will test the company, said Mitsubishi Aircraft president Hisakazu Mizutani.

Mitsubishi Heavy is not the only Asian manufacturer betting that it can build aircraft cheaper and more efficiently. Commercial Aircraft of China (Comac) has a new regional jet in service, while Korea Aerospace Industries is studying whether to develop a 100-passenger aircraft.

“The aviation market in Asia is expected to grow further in the coming years and there will be demand for these aircraft,” said analyst Lee Dong-heon at Daishin Securities in Seoul.

“The shift in the regional aviation segment we have seen over the last year or so has opened opportunities.”

“The MRJ is fully capable of competing in the market.”

Mitsubishi testing their new regional jet | News by The Thaiger

Continue Reading

The Thaiger Newsletter

Keep up with all the day’s news. Subscribe here.

The latest news and information from Thailand.

* indicates required
ตรวจหวย ตรวจสลากกินแบ่งรัฐบาล งวด วันที่ 16 เมษายน 2562 | The Thaiger
ตรวจหวย1 day ago

ตรวจหวย ตรวจสลากกินแบ่งรัฐบาล งวด วันที่ 16 เมษายน 2562

[Live] มิ่งขวัญ แสงสุวรรณ์ แถลงข้อเท็จจริง กรณี ส.ส. พรรคเศรษฐกิจใหม่ยื่นยุบพรรคตัวเอง : เลือกตั้ง 2562 | The Thaiger
เลือกตั้ง 621 day ago

[Live] มิ่งขวัญ แสงสุวรรณ์ แถลงข้อเท็จจริง กรณี ส.ส. พรรคเศรษฐกิจใหม่ยื่นยุบพรรคตัวเอง : เลือกตั้ง 2562

คดีพลิก! คลิปแดดลำปางร้อนทอดไข่ดาวสุก หนุ่มถ่ายคลิปรับใส่น้ำมันตั้งเตาก่อน | The Thaiger
ข่าว1 day ago

คดีพลิก! คลิปแดดลำปางร้อนทอดไข่ดาวสุก หนุ่มถ่ายคลิปรับใส่น้ำมันตั้งเตาก่อน

ตัวอย่าง Game of Thrones Season 8  ตอนที่ 2 | The Thaiger
ตัวอย่าง2 days ago

ตัวอย่าง Game of Thrones Season 8 ตอนที่ 2

K-POP : BTS พาอัลบั้มใหม่ฉายแสงทั่วโลก พร้อมทุบสถิติใหม่รัว ๆ | The Thaiger
BTS3 days ago

K-POP : BTS พาอัลบั้มใหม่ฉายแสงทั่วโลก พร้อมทุบสถิติใหม่รัว ๆ

แก๊งวัยรุ่นตีกันงานสงกรานต์ พาพวกตะลุมบอนต่อหน้าห้องฉุกเฉินโรงพยาบาล | The Thaiger
ข่าว4 days ago

แก๊งวัยรุ่นตีกันงานสงกรานต์ พาพวกตะลุมบอนต่อหน้าห้องฉุกเฉินโรงพยาบาล

สงกรานต์หรือสงคราม ถือพร้าคว้ามีดจะอาบเลือดแทนน้ำ [คลิป] | The Thaiger
ข่าว4 days ago

สงกรานต์หรือสงคราม ถือพร้าคว้ามีดจะอาบเลือดแทนน้ำ [คลิป]

ไฟไหม้ “วิหารนอเทรอดาม” อายุ 850 ยอดหักพังถล่ม กรุงปารีส ฝรั่งเศส | The Thaiger
ต่างประเทศ5 days ago

ไฟไหม้ “วิหารนอเทรอดาม” อายุ 850 ยอดหักพังถล่ม กรุงปารีส ฝรั่งเศส

ฉายแล้ววันนี้ Game of Thrones ซีซั่น 8 ep.01 | The Thaiger
ฉายแล้ว5 days ago

ฉายแล้ววันนี้ Game of Thrones ซีซั่น 8 ep.01

สงกรานต์ร้อน ดีเจโซดาเล่นปืนฉีดน้ำในชุดบางแหวกลึก [คลิป] | The Thaiger
K-Pop6 days ago

สงกรานต์ร้อน ดีเจโซดาเล่นปืนฉีดน้ำในชุดบางแหวกลึก [คลิป]

K-POP : สรุปเดบิ้วเสตจ BlackPink บนเวที Coachella เสียงเชียร์กระหึ่ม [คลิป] | The Thaiger
BLACKPINK1 week ago

K-POP : สรุปเดบิ้วเสตจ BlackPink บนเวที Coachella เสียงเชียร์กระหึ่ม [คลิป]

[K-POP] : สุดจี๊ด MV เพลงใหม่ BTS – Boy With Luv feat. Halsey’ | The Thaiger
BTS1 week ago

[K-POP] : สุดจี๊ด MV เพลงใหม่ BTS – Boy With Luv feat. Halsey’

ตัวอย่างแรก Star Wars ภาค 9 : The Rise of Skywalker – ตัวอย่างแรก (Official ซับไทย) | The Thaiger
ตัวอย่าง1 week ago

ตัวอย่างแรก Star Wars ภาค 9 : The Rise of Skywalker – ตัวอย่างแรก (Official ซับไทย)

ด่วน! ไฟไหม้เซนทรัลเวิลด์ ประชาชนหนีตาย โดดตึก [อัปเดต] | The Thaiger
ข่าว1 week ago

ด่วน! ไฟไหม้เซนทรัลเวิลด์ ประชาชนหนีตาย โดดตึก [อัปเดต]

โซเชียลวิจารณ์คลิปสิบเวรใช้ไม้ฟาดพลทหาร ทำรุนแรงกว่าเหตุหรือไม่ | The Thaiger
ข่าว1 week ago

โซเชียลวิจารณ์คลิปสิบเวรใช้ไม้ฟาดพลทหาร ทำรุนแรงกว่าเหตุหรือไม่

Trending