Connect with us

Business

Thai advertisers deserting Print, but love Cinema and Transit ads

The Thaiger

Published 

 on 

Thai advertisers deserting Print, but love Cinema and Transit ads | The Thaiger
  • follow us in feedly

Thai businesses are shunning newspapers and magazines for advertising, but still support cinema advertising and ‘transit’ media.

Newspaper advertising spend dropped nearly 28%. Magazine spending wasn’t far behind dropping nearly 25%, year on year.

Thailand’s advertising spend dropped 0.42% year on year in July to about 9.143 billion baht, according to Nielsen media report. The report says that only cinema, in-store, and transit media showed growth.

Cinema advertising posted the highest growth in advertising spending in July at 55.9% to 979 million baht, up from 628 million baht earned in July last year. Meanwhile, ad spending on in-store media jumped 8.8 % to 99 million baht, up from 91 million baht. Ad spending on transit media (like BTS and MRT stations and trains) also increased slightly by 1.20% to 504 million baht in July this year, up from 498 million baht in 2018.

Newspapers still suffered the biggest slump in ad spending, down 27.7% to 400 million baht from 553 million a year ago. Ad spending on magazines also fell significantly by 24.8% from 101 million baht to 76 million baht.

Ad spending on terrestrial and digital TVs dropped 3.33% in July this year, Cable and satellite TVs also saw a 3.5% drop, radio advertising only dropped 1.44% while outdoor media followed the same trend, dipping a minor 0.34%.

Advertising spending in the first seven months of 2019 continued to fall, going down to 59.861 billion baht from 60.920 billion baht.

SOURCE: The Nation

Keep in contact with The Thaiger by following our Facebook page.
Never miss out on future posts by following The Thaiger.



Read more headlines, reports & breaking news in Thailand. Or catch up on your Thailand news.

If you have story ideas, a restaurant to review, an event to cover or an issue to discuss, contact The Thaiger editorial staff.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Coronavirus (Covid-19)

Poll shows most Thais still oppose foreign arrivals

Jack Burton

Published

on

Poll shows most Thais still oppose foreign arrivals | The Thaiger
PHOTO: New Straits Times

A recent survey carried out by the National Institute of Development Administration, or Nida Poll, shows that a majority of Thais still oppose opening the country to foreigners, even if they’re not infected with Covid-19, saying the global coronavirus situation is still very serious. The poll was conducted on July 6-8 on 1,251 people aged 18 and over, of various education levels and occupations throughout the country. A “medical and wellness” program would open the country to foreigners who test negative for Covid-19 to receive medical treatment. They would undergo a mandatory 14 day quarantine before being allowed to return […]

Continue Reading

Coronavirus (Covid-19)

“Travel bubbles” to require minimum 2 week stay

Jack Burton

Published

on

“Travel bubbles” to require minimum 2 week stay | The Thaiger
PHOTO: Tourism and Sports Minister Phiphat Ratchakitprakan - Nation Thailand

“Travel bubble” tourists who visit Thailand during its soft and timid reopening phase, tentatively scheduled for August, may have to spend 14 days in designated areas. Then, a negative test for Covid-19 after 2 weeks would free them up to go anywhere in the Kingdom. Thailand’s tourism and sports minister says he’s met with PM Prayut Chan-o-cha about creating travel bubbles for tourists, requiring them to plan trips with a minimum 14 day stay. But instead of being kept in 14 day quarantine, leisure tourists could travel within 5 designated areas: Chiang Mai, Koh Samui, Krabi, Phuket and Pattaya. After […]

Continue Reading

Transport

Thai Airasia ponders second Bangkok hub

Jack Burton

Published

on

Thai Airasia ponders second Bangkok hub | The Thaiger
PHOTO: Facebook

Despite reports that Air Asia’s future is in doubt, Thai AirAsia says it’s considering making Suvarnabhumi airport its new hub, alongside its already established hub in Don Mueang Airport, to increase revenue and broaden its traveller appeal. The executive chairman of Asia Aviation, the largest shareholder of TAA, says the airline is conducting a feasibility study on the move to create a hub at Bangkok’s two international airports. Tassapon Bijleveld says, due to the restrictions on flying brought on by Covid-19 lockdowns worldwide, the airline is seeking every opportunity to increase revenue. He stressed that preliminary talks with the country’s […]

Continue Reading
Follow The Thaiger by email:

Trending