Business News
Thailand business news, market trends, foreign investment, and economic updates—stay informed on stock market movements, entrepreneurship, and key developments shaping the economy. Get the latest from The Thaiger, your trusted source for business news in Thailand.
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Sponsored Where to travel in Thailand in August [2025]
There’s no better way to experience Thailand than through its cuisine. In the rainy season, flavours bloom alongside the landscape, steam rises from market pots, the snap of chilli echoes through alleyways, and rain makes every bite more vivid. “I...
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Oui snack: French salami hits 7-Eleven shelves in Thailand
Get ready to spice up your snack game – French salami is coming to a 7-Eleven near you. Charoen Pokphand Foods (CPF) has just launched two premium cold cut products – Bucher Rosette Salami and Bucher Chorizo Salami – imported directly from France and now available in select Thai 7-Eleven branches starting July 31. The gourmet cold cuts, produced by…
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King Power closes outlets amid cost-cutting drive
Thailand’s duty-free giant King Power is closing three of its downtown branches in a sweeping cost-cutting move that includes a voluntary redundancy programme for staff across the company. The Srivaree, Pattaya, and Mahanakhon locations—once magnets for big-spending tour groups—will cease operations in September. The closures come as the retailer overhauls its business model amid sluggish post-pandemic sales and shifting consumer…
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Nok Air rebounds with freebies and fresh routes
Budget airline Nok Air is soaring back into profitability and promises even bigger things on the horizon—including free flights for foreign tourists. The embattled carrier, once drowning in debt, now expects to complete its rehabilitation programme by mid-2028, with outstanding debt trimmed to under 400 million baht from a staggering 5.4 billion. The airline’s resurgence comes after two consecutive profitable…
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Bank on change! New BoT boss to slash rates, stop baht bounce
Thailand’s incoming central bank governor is being told to hit the ground running, with business chiefs demanding urgent action to cut interest rates, ease borrowing rules and stop the baht getting too strong. Vitai Ratanakorn, head of the Government Savings Bank and set to take over the top job at the Bank of Thailand in October, has been handed a…
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Thailand targets 2.8 trillion baht tourism revenue in 2026
Thailand is chasing a high-stakes travel comeback — and it’s banking on quality over quantity to get there. The Tourism Authority of Thailand (TAT) unveiled its bold vision for 2026: raking in a staggering 2.8 trillion baht in tourism revenue and breaking into the world’s top 10 countries for tourism income. It’s an ambitious leap — a 5% boost from…
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Thai restaurants on the brink as costs soar and diners vanish
Thailand’s once-vibrant restaurant scene is in hot water — and not just in the kitchen. A toxic mix of soaring costs, shrinking foot traffic, and underwhelming tourism has left the Thai food industry on the verge of collapse. Many eateries are bleeding cash, with daily revenue dropping by more than 50%, according to the Thai Restaurant Association. “Restaurant owners are…
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Free trade or free fall? Thailand struggles to keep up with Vietnam in US talks
Thailand is falling behind Vietnam in trade talks with the United States and could be forced to make tough choices if it wants to stay in the economic game, a top economist has warned. According to international trade expert Somjai Phagaphasvivat, Thailand’s lack of wide-ranging free trade agreements (FTAs) is putting it at a disadvantage compared to Vietnam, which has…
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Mahagitsiri family loses court battle in Nescafé joint venture
The Mahagitsiri family has faced a setback in its legal dispute with Nestlé, as a court has ruled that the original voting rules in their Nescafé joint venture in Thailand must be reinstated. Thailand’s Central Intellectual Property and International Trade Court has annulled a temporary injunction previously sought by the family, thereby reinstating the original voting regulations at Quality Coffee…
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Shock decision: Electricity bills stay high despite energy dip
Electricity bills in Thailand are set to stay stubbornly high for the rest of the year, despite falling fuel costs, lower demand and a stronger baht. The Energy Regulatory Commission (ERC) has chosen to freeze the power tariff at 3.98 baht per unit, brushing aside options for a cheaper rate, even as economic conditions hinted at a possible reduction. The…
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Phuket tourism revenue set to rise 10% amid European off-season surge
Phuket is experiencing a notable shift in tourism patterns as European visitors increasingly opt for off-season travel, with tourism revenue anticipated to grow by over 40 billion baht, or approximately 10%, this year, according to the Phuket Tourist Association. The association’s president, Thanet Tantipiriyakit, highlighted a growing interest among tourists from the UK, Germany, and France in visiting Phuket during…
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Thai firms face US tariffs amid trade war challenges
The Board of Investment (BoI) has introduced measures to support Thai entrepreneurs in coping with the repercussions of the US tariff policy and the ongoing trade war. These measures range from ceasing the promotion of solar panel manufacturing to encouraging the adoption of new technologies in factories. The decision regarding photovoltaic (PV) panel production is part of the BoI’s strategy…
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Farm fury erupts as US trade demands threaten Thai agriculture
Thailand is under mounting pressure as trade talks with the United States teeter on the edge of crisis, with farmers warning that Washington’s demands could devastate local agriculture and threaten national food security. Deputy Prime Minister and Finance Minister Pichai Chunhavajira confirmed today, July 16, that negotiations remain deadlocked as the US pushes Thailand to slash tariffs on pork, chicken,…
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Sticker shock: Thai food prices soar 106% as wages lag behind
Eating out in Bangkok is becoming a luxury few can afford, with research revealing Thai food prices have more than doubled in just over a decade, while wages have barely kept pace. A new study by the Agency for Real Estate Affairs (AREA) has revealed that the cost of food in Thailand has skyrocketed by 106.5% over the past 13…
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Gother’s travel takeover: Thai platform rockets 300% in 7 months
Thailand’s newest travel sensation is taking off at lightning speed. In just seven months, Gother has exploded with 300% business growth, setting its sights on becoming the country’s ultimate travel booking powerhouse. Gother, the rising star of Thailand’s travel tech scene, is making waves with astonishing momentum since its launch in early 2024. Operated by Search Engine Optimisation Co., Ltd.,…
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Fiscal 2025 revenue set to miss target amid economic slowdown
Revenue collection for the government’s fiscal year 2025 is anticipated to fall short of its target due to an economic slowdown, according to Finance Permanent Secretary Lavaron Sangsnit. From October 2024 to May 2025, net revenue amounted to 1.7 trillion baht, which is 12.7 billion baht, or 0.7%, below the target, though it is 1.7% higher compared to the same…
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UNESCO: Thailand primed to lead ASEAN AI revolution
Computing capabilities, data interoperability, and policy harmonisation are essential elements of ASEAN regional collaboration in developing artificial intelligence (AI) capabilities, according to UNESCO. The organisation emphasises Thailand’s potential to position itself as a strategic hub for AI capacity building, strengthening its leadership in Southeast Asia’s digital future. Thailand recently hosted the UNESCO Global Forum on the Ethics of AI, marking…
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Bank of Thailand dismisses deflation fears despite low inflation
Economists are increasingly concerned about potential deflationary trends but the Bank of Thailand (BoT) asserts there are no definitive signs of deflation despite ongoing low inflation. At a monetary policy forum on Wednesday, July 9, Surach Tanboon, senior director of the central bank’s monetary policy department, stated that the bank has not identified any signals of deflation, although inflation remains subdued.…
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Throttle warning: Thailand’s motorcycle market may hit the brakes
Thailand’s motorcycle market is revving up but the industry’s top brass are warning it could stall in the slow lane before year’s end. While production and sales of motorcycles jumped in the first five months of 2025, the Federation of Thai Industries (FTI) says a cocktail of weak consumer spending, tight lending, and political unrest could derail the sector. Surapong…
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Booze ban barney: Phuket police defend dry crackdown on tipples
Phuket police have come under fire after swooping to shut down bars and restaurants mid-trade, claiming only venues with special service licences can sell alcohol during this week’s Buddhist holiday. The controversial clampdown came during Asarnha Bucha Day yesterday, July 10, and continues through tonight, July 11, for Khao Pansa, also known as Buddhist Lent. Officers in Rawai, Karon, and…
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Thai exports face threat from proposed 36% US tariff
The Employers’ Confederation of Thai Trade and Industry (EconThai) expressed concerns over the proposed 36% tariff on US imports of Thai products, highlighting potential challenges for the manufacturing sector and its workforce. Set to be implemented on August 1, the proposed tariff surpasses those on imports from other Southeast Asian nations, with Vietnam facing a 20% tariff, Malaysia 25%, and…
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Thailand’s short-haul bookings dip, long-haul travel remains strong
Airlines reported that forward bookings for short-haul markets for the remainder of the year are weak, contrasting with the long-haul segment, while some carriers have shown interest in the Tourism Authority of Thailand’s (TAT) stimulus campaign. Deputy Governor of International Marketing for Asia and South Pacific at TAT, Pattaraanong Na Chiangmai, said that tourism in the second half of the…
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Bacon backlash: Cheap US pork threatens Thai farmers
Thailand’s pig farmers are squealing in protest, warning the government that a flood of cheap American pork could cripple the nation’s entire agricultural sector and push thousands into poverty overnight. Yesterday, July 7, the National Swine Raisers Association (NSRA) issued a fiery statement urging officials to abandon any plans to open Thailand’s market to pork, offal and related products from…
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Thailand races to avert steep US tariffs with trade deal
Thailand has submitted its latest trade proposal to the United States in a last-minute effort to avoid steep tariffs on its exports, as confirmed by Finance Minister Pichai Chunhavajira. The move comes ahead of a July 9 deadline when a 90-day suspension capping tariffs at 10% for most nations is set to expire. If no agreement is reached, Washington plans…
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How old games are still informing the games played around the world
It can be easy to get caught up in the hype for brand-new games and titles that are potentially being released. But there’s a world of history there. People have always played games. That might mean a simple dice roll or a complex strategy board. Games have been around for thousands of years. The styles and settings might have changed,…
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Wage war: Hotels reel as 400-baht mandate hits hard
The government’s new minimum wage hike has sparked outrage among hoteliers already hanging by a thread. While Bangkok politicians celebrate, many in the provinces are calling it a death sentence for small businesses. On Tuesday, July 1, the Cabinet approved raising the daily minimum wage for hotel workers nationwide to 400 baht, with the decision fast-tracked into law via the…
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Thai exports in firing line as Trump dumps trade talks for tariffs
Donald Trump has fired the starting gun on a global trade showdown, ditching complex negotiations in favour of one-size-fits-all tariffs that could hammer dozens of economies, including Thailand. From today, July 4, the US will begin sending formal letters to countries across the world, listing fixed tariffs on their exports into America. The blanket rates will range from 20% to…
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Siam Piwat and Huawei join forces to woo Chinese tourists
Thailand’s tourism industry is pulling out all the stops to win over high-spending visitors in an increasingly fierce global travel market. Now, a blockbuster partnership between Siam Piwat Group and tech titan Huawei promises to transform the way Chinese tourists experience the Land of Smiles. Siam Piwat, the powerhouse behind retail icons like Siam Paragon and ICONSIAM, has teamed up…
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Red Bull tycoon tops Thailand rich list with US$44.5 billion fortune
Red Bull really does give you wings—especially if your name is Chalerm Yoovidhya. The co-owner of the world-famous energy drink has officially been crowned Thailand’s richest man this year, boasting a staggering net worth of US$44.5 billion (1.4 trillion baht), according to Forbes magazine. Chalerm’s jaw-dropping fortune saw an eye-watering leap of US$8.5 billion, marking a 24% surge from the previous year.…
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Cambodia halts oil imports, Thai firms unfazed
Cambodia’s decision to halt refined oil imports from Thailand is unlikely to significantly affect Thai oil companies, as they have the flexibility to redirect their sales to other Asian countries, according to the Department of Energy Business (DOEB). Thai oil exporters currently send nearly 6 million litres of oil daily to Cambodia, which could instead be redirected to markets like…
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How Thailand’s boldest businesses are scaling with intention
What was once considered a visionary trend has become the engine of growth for businesses everywhere. In Thailand, forward‑thinking enterprises are no longer debating the question Should we adopt AI? but to focusing on How can we use it as a strategic advantage? We are living in an era where AI can optimise supply chains, automate decision-making, and personalise customer engagement…
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