BusinessCoronavirus (Covid-19)Indonesia

Burger King Indonesia urges diners to share the love – by ordering at McDonald’s

PHOTO: Instagram.com/@burgerking.id

The fast food chain Burger King has come in for online praise (and no doubt, some helpful PR) after suggesting its customers in Indonesia should order from other struggling businesses, including rival burger joint, McDonalds. Burger King Indonesia is believed to have followed the example of its UK counterpart, who posted the same suggestion, in a tweet that has since gone viral.

Burger King Indonesia urges diners to share the love - by ordering at McDonald’s | News by Thaiger

“We never thought we’d be asking you to do this. Just like we never thought we’d be encouraging you to order from Flip Burger, Carl’s Jr, Wendy’s, Klenger Burger, KFC, CFC, Domino’s Pizza, Pizza Hut, Bakso Boedjang, Sate Khas Senayan, HokBen, J.Co, Ta Wan, Sederhana, Warteg, or any other independent food outlets, too many to mention here, whether they’re fast food joints or not. Getting a Whopper is always best, but there’s no harm in ordering a Big Mac.”

Burger King says the post was its way of signalling support for the fast food industry as a whole, pointing out that it employs thousands of people and is also feeling the economic effects of the Covid-19 pandemic. The burger outlet’s tweet received many positive comments, as social media users praised the company for putting aside business rivalries – at least for a while.

“What the admin meant was that these fast food chains are not rivals in this condition, but they’re going hand-in-hand to rise again.”

While Burger King’s action could be dismissed by some as a clever PR stunt, it will have helped raise awareness of how Covid-19 is affecting all operators in the fast food industry. And if that’s the case, they may well feel that sending a potential Whopper customer to purchase a Big Mac instead was worth it.

SOURCE: Coconuts

Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

4 Comments

4 Comments

  1. In Thailand.. where I live.. specifically in Chiang Mai.. the quality of burger King is so far ahead of McDonald’s that I could understand why they would make that offer….they are totally safe.. as McDonalds fries are inedible after about two minutes and the burgers contain so much fat as to render them indigestible.

    1. It’s the same in America. The BM sux compared to Whopper. I don’t eat fries so no comment.

      I do occasionally go to McD for their cheap sandwiches when they have coupons/promotions/App specials.

  2. Why is anyone even ordering from these faceless predatorial corporations? There’s so many good locally owned places to order from. I know it will never Happen but I dream of the day cities are not littered with corporate mega giants stealing the business from hard working small business owners. The last thing I care about is enriching wall street million and billionaires. I’m not hateful of them either, but I refuse to give them my money, as I do have a choice.

Leave a Reply

Maya Taylor

A seasoned writer, with a degree in Creative Writing. Over ten years' experience in producing blog and magazine articles, news reports and website content.

4 Comments

  1. In Thailand.. where I live.. specifically in Chiang Mai.. the quality of burger King is so far ahead of McDonald’s that I could understand why they would make that offer….they are totally safe.. as McDonalds fries are inedible after about two minutes and the burgers contain so much fat as to render them indigestible.

    1. It’s the same in America. The BM sux compared to Whopper. I don’t eat fries so no comment.

      I do occasionally go to McD for their cheap sandwiches when they have coupons/promotions/App specials.

  2. Why is anyone even ordering from these faceless predatorial corporations? There’s so many good locally owned places to order from. I know it will never Happen but I dream of the day cities are not littered with corporate mega giants stealing the business from hard working small business owners. The last thing I care about is enriching wall street million and billionaires. I’m not hateful of them either, but I refuse to give them my money, as I do have a choice.

Leave a Reply