CHERY enters the Thai EV market with a grand premiere
CHERY, a leading automotive brand under the globally recognised innovation leader Chery Automobile, unveiled the Chery Thailand Grand Premiere Launch, marking the official price announcement of the V23, a 100% electric SUV with a stylish design for urbanites, as well as the debut of the TIGGO8 CSH, a 7-seat premium SUV crafted for modern families.
The launch event, which took place at UOB Live, 5th floor of EmSphere, on Tuesday, September 30, 2025, was attended by distinguished guests, business partners, media representatives, and influencers.
Staged under the theme From Global Presence to a Lifelong Journey with Thailand, the event was a celebration of CHERY’s vision and future. The showcase, highlighted by a 40-metre LED screen, depicts the brand’s global achievements since 1997 while underscoring its commitment to sustainable growth and long-term partnership with the Thai people.
Why Thailand?
Cui Junyuan, President of Chery (Thailand), shared CHERY’s vision and emphasised the importance of the Thai market, stating,
“Thailand is at the heart of the ASEAN region. For CHERY, today’s launch is not just about importing cars, but also about demonstrating our commitment to delivering proven, world-class technology to Thai consumers. We believe in the market’s potential and are ready to grow together with Thai society in a sustainable way.”
Jim Lee, Brand Director of CHERY (Thailand), also highlighted the significance of the occasion, saying,
“Today marks another important milestone for us. I would like to thank Thai people for their warm welcome. Today, CHERY is proud to introduce two innovative models at highly anticipated prices. We are confident that they will set new standards and deliver the ultimate driving experience for all Thai customers.”
As part of the launch, CHERY officially announced the pricing for three variants of the V23.
The V23 lineup is a 100% electric SUV that stands out with its retro boxy design, tailored to reflect the style of modern urbanites. Beyond its aesthetics, the V23 offers versatile interior space, cutting-edge technology, and a fun driving experience, making it a perfect companion for today’s lifestyle.
CHERY V23
Other variants include the V23 2WD PLAY and CHERY V23 2WD PLUS, which are both equipped with a 59.93 kWh battery, providing a maximum power of 136 horsepower and a maximum torque of 180 Nm. The maximum driving range is 360 km/charge (NEDC standard). Acceleration from 0-100 km/h can be done in 11 seconds, with a top speed of 140 km/h.
The CHERY V23 2WD PLAY is priced at 699,900 baht while the CHERY V23 2WD PLUS is priced at 759,900 baht.
The last variant, the V23 4WD PEAK, is equipped with an 81.76 kWh battery, providing a maximum power of 211 horsepower and a maximum torque of 292 Nm. The maximum driving range is 430 km/charge (NEDC standard). Acceleration from 0-100 km/h can be done in just 7.5 seconds, with a top speed of 140 km/h.
The CHERY V23 4WD PEAK is priced at 889,900 baht.
Special offers! On promotion until October 31
Financial and charging benefits:
- Receive an immediate special discount of 10,000 baht off the purchase price.*
- Access highly competitive financing with interest rates starting from just 1.98%.*
- Enjoy the convenience of a complimentary Wall Charger, including professional installation.*
Complimentary extras:
- Free First-Class Insurance coupled with one year of compulsory insurance.*
- Free Emergency Charging Cable.*
- Free V2L (Vehicle-to-Load) adapter.*
- Free Floor Mat Set.*
Warranty and support:
- 8-Year or 200,000 km Quality Warranty (whichever comes first).*
- 8-Year or 160,000 km High-Voltage Battery and Drivetrain Warranty (whichever comes first).*
- 5 Years of Complimentary 24-hour Emergency Roadside Assistance.*
*Terms and conditions apply.
The CHERY V23 is available in five colours: Dynamic Green, Vibe Orange, Sporty White, Ignite Black, and Sparkle Silver.
CHERY TIGGO8 CSH
CHERY also introduced the TIGGO8 CSH, with a starting price of 9XX,XXX baht, together with exclusive offers. Powered by CHERY’s exclusive PHEV technology, Chery Super Hybrid (CSH), the premium 7-seat SUV was designed for modern families.
The vehicle delivers both powerful performance and eco-friendly efficiency. It offers a spacious cabin and a full range of intelligent safety technologies.
- The TIGGO8 CSH is available in two variants:
- CHERY TIGGO8 CSH PHEV 2WD ESTEEM delivers a maximum power of 204 horsepower and a maximum torque of 310 Nm. The combined driving range is 1,200 km. Acceleration from 0-100 km/h can be done in 8.5 seconds, with a top speed of 180 km/h.
- CHERY TIGGO8 CSH PHEV 4WD ELITE delivers a maximum power of 358 horsepower and a maximum torque of 520 Nm. The combined driving range is 1,200 km. Acceleration from 0-100 km/h can be done in just 6.8 seconds, with a top speed of 180 km/h.
To show appreciation to customers for their interest in the CHERY TIGGO8 CSH, CHERY is extending the pre-order campaign period, offering a discount of 10,000 baht* and a special gift worth 5,000 baht* for customers who make a reservation from today until 31 October 2025. *Terms and conditions apply.
The CHERY TIGGO8 CSH is available in four colours: Aura Green, Crystal Black, Emerald Grey, and Ivory White.
The launch event also featured a special experience zone, where attendees had the opportunity to explore both models up close. The event was also open to the public, with special promotions available exclusively for customers who made reservations.
With currently 33 CHERY showrooms nationwide, customers can conveniently discover the latest models and best deals.
For more information and updates, please visit:
- Website: www.chery-thailand.com
- Facebook: cherymotorthailand
- Instagram: @cheryauto
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