Skill workshop to transform Thailand’s tourism industry

To revolutionise Thailand’s tourism sector, the Tourism Authority of Thailand (TAT) is hosting the Ignite Tourism Thailand: TAT Skill Factory workshop.

This ambitious initiative is part of Prime Minister Srettha Thavisin’s vision to establish Thailand as a top global tourism destination. The workshop will be held from June 15 to 16 at the Ambassador Hotel Bangkok, drawing an expected 300 attendees, including tourism service workers, operators, and representatives from the public and private sectors.

Industry heavyweights will lead insightful sessions on various topics. Assistant Professor Ake Pattaratanakun, PhD, from Chulalongkorn University, will present Future Lenses for Service, while the celebrated English instructor and television personality Gregory J. Raymond will cover English Skills for Service Business. Additional topics include tourism safety management, first aid, and tourist support strategies.

Organised by TAT, in collaboration with the Ministry of Tourism and Sports, the Ministry of Labour, and the Tourism Council of Thailand, the event supports the Thai government’s broader Ignite Tourism Thailand policy. This policy aims to generate 3.5 trillion baht in tourism revenue this year, with expectations for significant growth in the years to come.

Sermsak Pongpanit, Minister of Tourism and Sports stated that people are the heart of the tourism industry.

“Developing and upgrading professionalism in the tourism industry is paramount. Through this workshop, we aim to deliver unforgettable experiences to tourists, covering travel, accommodation, communication, and safety.”

The Ministry of Tourism and Sports is actively engaging with key stakeholders to cement Thailand’s status as a tourism hub. Efforts include expanding networks, promoting lesser-known destinations, and supporting community-based products. Provinces are encouraged to create new attractions, position Thailand as a prime homestay destination, and ensure the sustainable use of natural resources.

Service sector skills

Phiphat Ratchakitprakarn, Minister of Labour, stated that the workshop aligns with the government’s goals to enhance service sector workers’ skills and improve their quality of life.

“Our initial goal is to increase the minimum wage to 400 baht per day.”

Chamnan Srisawat, President of the Tourism Council of Thailand, added that the country aims to deliver lasting impressions and memorable experiences to tourists, inspiring repeat visits and boosting tourism revenue.

TAT Governor Thapanee Kiatphaibool summarised the policy’s five key strategies: enhancing the tourist experience, promoting must-do activities, raising awareness of hidden-gem destinations, fostering intra-regional travel linkage with Thailand as an ASEAN hub, and hosting more world-class events, reported Travel and Tour World.