business
- Search Engine Marketing (SEM)
Is linkedin really a good source for lead generation
LinkedIn, the renowned platform for professional connections, holds significant magnitudes of potential for lead generation a possibility that’s been intriguing marketers over the recent past. Its algorithm, purposed to emphasise engaging, relevant content, offers a potentially fertile landscape for businesses seeking to broaden their exposure. However, traversing this realm may not be as simple as it first appears. The algorithm…
- Search Engine Marketing (SEM)
How to use STP framework for effective marketing
Imagine a marketing tool that not only enhances your understanding of your customers but also empowers you to effectively reach and convincingly persuade them. Welcome to the realm of the STP framework, a potent device that allows you to segment your marketing analytics to create bespoke and compelling campaigns. The STP framework, an acronym for Segmentation, Targeting, and Positioning, consists…
- Business News
More new businesses than closures in Thailand, employment stable
New business registrations in Thailand continue to outpace factory and business closures, with employment figures remaining stable, according to the Bank of Thailand. Assistant Governor for the Monetary Policy Group and Secretary of the Monetary Policy Committee, Piti Disyatat stated that the central bank is not alarmed by the current rate of factory and business closures, as they are fewer…
- Business News
Thailand boosts SMEs growth in upcoming Synergy Expo 2024
Thailand is set to boost marketing opportunities for small and medium-sized enterprises (SMEs) through the newly announced Thailand SME Synergy Expo 2024. This five-day trade show, running from June 19 to 23 at the Queen Sirikit National Convention Center in Bangkok, is a collaborative effort by the Business Development Department (DBD), the Office of SMEs Promotion (Osmep), and several governmental…
- Lifestyle
Negotiations and bartering business in Thailand
Whether your interest lies in acquiring a high-end residence in the thriving city of Bangkok, or is searching for price-suitable deals at the energetic Chatuchak market, it is crucial to comprehend the skill of negotiation. The marketplace in Thailand is an active process of bargaining, wherein a properly-timed cordial smile and an agreeable counter-proposal can transform an average business interaction…
- Thailand News
HR leaders urged to align vision for strategy success
Aligning every member of an organisation with a unified vision has become essential in today’s fast-changing business environment. The recent HR Talk, titled E=AMC: Unlocking the Code — How HR Can Turn Strategy into Action, delved into this theme, offering significant insights into how Human Resources teams and leaders can transform strategic visions into concrete results. Distinguished speakers at the…
- Business News
New pathways to CEO roles ensures leadership transformation
Leadership is undergoing profound changes, reshaping the pathways to executive roles. The role of CEOs today is distinctly different from a decade ago, as the demands of constant connectivity and the need for agile responses to global shifts have transformed the landscape. CEOs must now embody vision, resilience, and adaptability, moving beyond past experiences and traditional strategies. They need to…
- Search Engine Marketing (SEM)
How to choose a domain name for your blog
Initiating a blog and selecting an optimal domain name is one of the initial and paramount tasks you’ll encounter. It is far from being merely a location for your blog, but the introductory impression, the emblem, and the entity. This task might seem overwhelming, but rest assured, we’re here to assist you. This write-up will walk you through an uncomplicated,…
- Business News
Foreign business as usual: Thailand schools diplomats on investment
The Department of Business Development in Thailand hosted a briefing for diplomats and international organisation representatives to clarify the Foreign Business Act (FBA) of 1999. The objective was to educate foreign investors on the law to ensure compliance and proper investment practices in Thailand. The Director-General of the Department, Auramon Supthaweethum, stated that the meeting aimed to help foreign investors…
- Business News
Thailand’s future depends on nurturing innovative talent
Thailand’s future hinges on becoming a dynamic centre of innovative talent and progress. The pivotal element in realising this vision lies in securing the right talent—those who bring ideas to life and spearhead transformative change. Throughout a lengthy career, it has been evident that exceptional talents do not merely meet expectations, they redefine them. Good performers play their roles well,…
- Lifestyle
The pros and cons of participating in the gig economy
With the rise of the gig economy, more people these days are choosing to work as independent contractors and freelancers. Since it provides flexible, temporary work options and introduces a fresh viewpoint on autonomy and work-life balance, it is revolutionising the traditional job market. However, because it has less job stability and typical employment benefits, it raises questions about equality…
- Thailand News
BrewDog’s Bangkok expansion: What this means for Thai nightlife
Multinational brewery and pub chain BrewDog is shaking up the Bangkok bar scene with its latest announcement, partnering with Atalanta Hospitality to open its first bar in Thailand, part of a major push into the Asian market. BrewDog, known for its edgy branding and innovative brews, currently operates over 100 bars and hotels worldwide. Last year, it ambitiously unveiled plans…
- Search Engine Marketing (SEM)
What a marketing agency can do for business startups
Get ready to launch your startup into the stratosphere by teaming up with a marketing agency! Imagine diving into an industry projected to explode to a whopping 786 billion by 2026 – this is where you want to be, and guess what? With the digital world buzzing, snagging some top-notch marketing smarts isn’t just smart; it’s absolutely essential. Picture an…
- Business News
KBank restricts digital personal loans to refine business model
Kasikornbank (KBank), known for its leading mobile banking services, has strategically slowed down its digital personal loan operations. The move aims to refine its business model and enhance the quality of its loan products, according to its Chief Executive Kattiya Indaravijaya. Kattiya revealed that there is no specific timeline for the completion of the business model improvement. However, she assured that…
- Business News
Thai energy business reports 2.6% decline in Q1 fuel consumption
The Department of Energy Business (DOEB) reported a 2.6% decline in fuel consumption in the first quarter of the year, amounting to 156.7 million litres per day. This decrease is attributed to the expiration of the capped price policy. The Director General of DOEB, Sarawut Kaewtathip, noted a rise in the daily average volume of jet fuel and liquefied petroleum…
- Business News
Citi expands medium-sized business operations in Thailand, Asia
International bank Citi is set to aid the expansion of medium-sized businesses in Thailand and Asia. The move comes as economies in these regions experience high growth rates, presenting lucrative opportunities for companies to penetrate overseas markets. The managing director and head of Citi Commercial Bank (CCB) for Asia North, Australia, and Asia South, Gunjan Kalra, highlighted Asia’s rapid economic…
- Guides
Top profitable business opportunities booming in Thailand
For individuals possessing a profound interest in the dynamic sphere of business startups, especially within the entrepreneurial landscape of Thailand, this article serves as a vital resource. Thailand surpasses its image as a haven for beach enthusiasts, establishing itself as a hub of creativity and innovation. Within this context, a diverse range of startups is thriving—from pioneers in technology to…
- Guides
Navigating the differences between Thai and Western work cultures
Exploring the core of global diversity prompts one to consider the distinct disparities between Thai and Western work cultures. This examination is not merely an insight into workplace practices but also a deep dive into the essence of cultural identity and its significant influence on daily life. For individuals intrigued by the subtleties of international work environments or contemplating a…
- Thailand News
AirAsia ventures into aviation consulting and planning
AirAsia is looking to expand its horizons beyond Southeast Asia by stepping into the realm of aviation consulting and planning. This strategic move comes as a part of a larger plan to separate its non-aviation ventures from its core aviation business. Tony Fernandes, the chief executive of Capital A, disclosed that a conditional sales and purchase agreement has been finalised…
- Guides
The real cost for startups in Thailand unveiled
Initiating a startup venture in Thailand offers a compelling opportunity, particularly given the nation’s potential for innovation and expansion. The attraction of establishing a business in Thailand, famously known as the Land of Smiles, is significant, attributed to its comparatively low startup costs relative to other nations. However, what does the financial landscape entail for emerging entrepreneurs? Upon exploring the…
- Thailand News
Thai agencies launch e-system to streamline corporate data
The Thai Chamber of Commerce, the Office of the Public Sector Development Commission (OPDC), and the Business Development Department have collaborated to implement an electronic system streamlining corporate data. This highly anticipated paperless system is projected to save residents and entrepreneurs up to 7 billion baht annually. Sanan Angubolkul, the chamber’s chairman, stated that the project eliminates the need for…
- Thailand News
Bangkok crab business owner seeks justice amidst false claims
The owner of the clear-sky crab business in Rama 2, went to Tha Kham Police Station to file a complaint at 10.30am today. This action followed allegations of fraud and physical abuse of a child, which also involved the police station. Guntouch Pongpaiboonwetch, also known as Gun Jomphalang, accompanied by 45 year old Rachot Kamrod, stated his intention to help…
- Business News
Bangkok and JETRO Review 2023 economic trends of Japanese ventures in Thailand
Bangkok discusses JETRO presenting the results of a survey of economic trends of Japanese joint venture companies in Thailand in the second half of 2023 towards the development of Bangkok as a city of economy and hope. Sanon Wangsrangboon, Deputy Governor of Bangkok welcomed Jun Kuroda, Chairman of Japan External Trade Organization, Bangkok: JETRO Bangkok to present the results of…
- Press Room
Techysquad teams up with Centroid Solutions
Techysquad, a leading provider of Forex CRM solutions, is proud to announce its recent partnership with Centroid Solutions, a prime provider of connectivity for multi-asset brokers. This collaboration unites the know-how and resources of both fintech firms to deliver enhanced technology to multi-asset brokers. Through its partnership, Techysquad aims to empower brokers with a complete solution that provides them with…
- Phuket News
Patong businesses deny service refusal to Thai nationals
The vibrant tourist hotspot of Patong in Phuket has come under scrutiny amid allegations circulating on social media platforms. Claims suggest that certain local businesses have been denying service to Thai nationals. In response to these allegations, Weerawit Kreuasombat, the President of the Patong Entertainment Business Association (PEBA), has stepped forward to speak on behalf of the businesses in question.…
- Thailand News
Thai prime minister graces TIME cover, signaling business revival
In an assertive move to announce Thailand’s readiness for business, TIME magazine featured Thai Prime Minister and Minister of Finance, Srettha Thavisin, on its March cover The issue hit the newsstands yesterday, capturing the attention of the international community. In a poignant declaration to the world, the 62 year old former real estate tycoon, graced TIME’s cover under the title…
- Business News
Delta Electronics to invest US$1 billion in manufacturing and R&D
Delta Electronics (Thailand), the nation’s premier electronics firm by market capitalisation, is primed to inject between US$500 million and US$1 billion in a bid to enhance its manufacturing and research and development (R&D) capabilities over the next five years. A significant portion of this investment is earmarked for Thailand, disclosed CEO Victor Cheng. Cheng revealed that the capital expenditure surpassing…
- Business News
Thailand risks losing satellite orbit rights at 50.5° East due to vacancy
Thailand’s entitlement to utilise the satellite orbit at 50.5° East may be revoked following its expiration in 2025 due to its prolonged vacancy. There’s speculation in the industry that the upcoming auctions for the unclaimed orbit slots at 50.5° and 142° E by the National Broadcasting and Telecommunications Commission (NBTC) might not be successful. This is due to the expectation…
- Press Room
Shining bright in 2023,Techysquad foresees an epic 2024
Techysquad, a technology company with a track record of more than 10 years of innovation and development, saw a spectacular 2023 marked by exciting product releases, stellar partnerships and global industry recognition. The technology firm stole the spotlight at several major IT and fintech events, strengthening its foothold in the constantly evolving technology realm. Acclaimed for its broker-specific CRM solution,…
- Thailand News
Citi Thailand’s transformative era under Narumon’s leadership
The bustling financial landscape of Thailand is witnessing a transformative era under the leadership of 52 year old Narumon Chivangkur. With an enviable career spanning 28 years at Citi, she currently holds the esteemed positions of Citi Country Officer (CCO) and Banking Head of Citi Thailand. Her journey reflects not only her professional dedication but also her unique blend of…
