business
- Digital Marketing
Maximizing business growth: A case study on the impact of video marketing
People today live their lives through the internet, so it can be hard for companies to stand out. Businesses are often left scratching their heads for an edge when they use old-fashioned marketing methods that feel tired and predictable. But out of all the digital noise, one strong force has emerged: video marketing. From the point of view of an…
- Social Media Marketing (SMM)
The potential of user generated content in social media marketing
User generated content (UGC) is a new thing that has changed the game on social media. Businesses are changing how they market online because of this type of material, which is made by regular people instead of brands. The user generated content is content that is made by users, like regular people who show support for a brand. There are…
- Business News
Bank of Thailand urged to slash interest rates amid economic struggle
Pressure is mounting on the Bank of Thailand to ease the economic strain on small and medium-sized enterprises (SMEs) by slashing interest rates on commercial bank loans. Pichai Naripthaphan, deputy chairman of the Pheu Thai Party‘s strategies and politics committee and an advisor to Prime Minister Srettha Thavisin, argued that the central bank needs to acknowledge the real-world challenges people…
- Business News
Hong Kong court orders liquidation of China’s indebted developer Evergrande
China’s most indebted property developer, China Evergrande, was ordered to liquidate by a Hong Kong court today, a move that could potentially destabilise the already trembling Chinese capital and property markets. The liquidation process could be intricate due to the multiple authorities involved and the potential political implications. Following the order for liquidation, a provisional liquidator will be appointed, followed…
- Business News
Thai jewellery industry urged to focus on sustainable manufacturing
The Gem and Jewellery Institute of Thailand (GIT) urged Thai jewellery producers to bolster their focus on sustainable manufacturing. The call to action comes amid growing customer interest in the ethical and environmental considerations of the industry. GIT, an agency of the Commerce Ministry, emphasised that while the industry primarily centres around design and the ability to refine uncut jewels,…
- Search Engine Optimisation (SEO)
The role of SEO in B2B and B2C marketing strategies
Nowadays, the spotlight is firmly on the critical role of search engine optimization (SEO) in shaping the success of businesses, both in the B2B (business-to-business) and B2C (business-to-consumer) domains. SEO is the secret sauce that makes your online presence stand out amidst the digital noise. Before going through, let’s get acquainted with SEO. it is like the compass guiding your…
- Search Engine Optimisation (SEO)
Harnessing the power of data: Key strategies for data driven marketing success
In the modern, digital world that we are currently living in, data is an essential component of every successful company plan. Gaining an understanding of the power of data and putting it to use can have a significant impact on the effectiveness of marketing campaigns. As the proverb goes, “information is king,” and in order for organisations to maintain their…
- Social Media Marketing (SMM)
Navigating the changing landscape of social media algorithms
In the vast realm of social media, where trends change in the blink of an eye, staying ahead of the game is no small feat. The heartbeat of social platforms lies in their algorithms, those mysterious systems that determine what content gets shown and to whom. What people see in their feeds is controlled by algorithms on social media sites,…
- Press Room
DeeMoney’s ‘PIN TO SUCCESS’: a roadmap to greater success
“To operate a successful business, you need to have the right products and services and know how to apply innovations to better serve the market and heighten your success. More importantly, be flexible and always ready to adjust your plans in line with your goals.” – Aswin Phlaphongphanich, CEO and Co-Founder, DeeMoney. DeeMoney is a leading Thai fintech company specialising…
- Business News
Thailand’s tasty revival: Spending spree at food shows signals economic upswing for MICE sector
A surge in spending at food and packaging trade shows indicates a revival in the economy and a favourable trend for business tourism this year. Thailand remains a favoured location for the meetings, incentives, conventions and exhibitions (MICE) sector, according to Informa Markets Thailand, a leading trade show organiser. Kotchasorn Tocharoentanapol, the Deputy Event Director at Informa Markets Thailand, noted…
- Business News
Record-breaking business registrations and foreign investment in Thailand
Business registrations in Thailand soared to an all-time high in the previous year, exceeding 85,000, a figure not seen in the last decade. These registrations represented a total registered capital of 560 billion baht (US$15 billion). Foreign investment also saw a significant rise, hitting 130 billion baht (US$3.6 billion) in 2023, with Japan leading the investment pool. Projections for the…
- Business News
Thailand’s industrial sentiment index drops in December amid economic challenges
A recent announcement by the Federation of Thai Industries (FTI) revealed that industrial sentiment in Thailand took a downturn in December, recording a decline from 90.9 to 88.8. This significant drop was attributed to a combination of factors, namely the weakening spending power of consumers and prevailing export concerns. The FTI, which is responsible for tracking fluctuations in various business…
- Thailand News
Prominent Thai loan shark arrested for illegal pawnbroking business
A 66 year old Sunthorn from the province of Nakhon Si Thammarat, known as a prominent loan shark, was arrested for running an illegal pawnbroking business, lending money with an annual interest rate of 36%. The authorities seized 31 vehicles, warning debtors that they could become criminal suspects. Yesterday, at Na Bon Police Station in the Nakhon Si Thammarat province,…
- Business News
Malaysia and Singapore unite to boost trade with special economic zone
Major trading partners Malaysia and Singapore agreed on a collaborative effort to establish a special economic zone. This endeavour aims to enhance trade between the neighbouring countries, which consider each other as their second most significant trading partner. The proposed economic zone is slated to be located in Johor, a southern state of Malaysia. This zone will allow businesses to enjoy…
- Business News
EEC policy committee sanctions business centre and smart city
The Eastern Economic Corridor (EEC) Policy Committee yesterday sanctioned the creation of the EEC Business Centre and Livable Smart City. The new ventures are projected to yield over 200,000 employment opportunities. The establishment of the EEC Business Centre and Livable Smart City aligns with the broader vision of transforming the EEC into a major business and finance hub in the…
- Business News
Thai government initiates measures to alleviate SMEs’ debt
As part of its ongoing commitment to address economic issues, the government has launched a programme to suspend and alleviate debt for small to medium-sized enterprises (SMEs). Government spokesperson, Chai Wacharonke, confirmed this. The board of the Thai Credit Guarantee Corporation (TCG), a state-owned specialised financial institution under the jurisdiction of the Finance Ministry, has recently given the go-ahead for…
- Business News
SF Holding’s acquisition to boost Thailand’s delivery services sector
The delivery services sector in Thailand is set to experience a surge in competition following SF Holding’s acquisition of shares in Kerry Express (Thailand). The move is poised to equip Kerry Express with a wider range of services and the potential for greater application of artificial intelligence (AI) technology, thereby boosting its competitive position. Shippop, a logistics aggregator, anticipates a…
- Thailand News
Toshiba Corporation gets booted from Tokyo Exchange but Toshiba Thailand stays
After a staggering 74-year run, Toshiba Corporation on the Tokyo Stock Exchange faces delisting and a subsequent takeover. However, Toshiba Thailand Ltd emerges unscathed, asserting its independence and vowing to power on. “Unfazed by the storm in Japan, Toshiba Thailand is business as usual.” Having severed ties with its Japanese parent years ago, the company stands resilient in the face of…
- Business News
Thailand braces for Houthi attacks impact: export activities remain unaffected
With the recent Houthi attacks on pivotal shipping routes in the Red Sea, the Commerce Ministry of Thailand is strategising both immediate and long-term measures to mitigate the potential fallout. Despite these attacks, the ministry has confirmed that the country’s export activities remain unaffected. The ministry’s permanent secretary Keerati Rushchano, following an urgent meeting with the Thailand National Shippers’ Council…
- Aviation News
Pattaya Airways takes flight in Q4 2024
At an exclusive event in Bangkok, the CEO of the Pattaya Group Tosaporn Asunee, announced the imminent takeoff of Pattaya Airways in the fourth quarter of 2024. Tosaporn stated… “We see a rising demand for air transportation services as the post-Covid situation stabilises. “The industry is bouncing back, and the demand is increasing rapidly. Recognising this opportunity for expansion, we decided…
- Business News
B.Grimm Power advances in renewable energy with Laos hydroelectric investment
With sights set on the renewable energy sector, B.Grimm Power Plc is advancing with a steadfast growth plan. Its most recent stride in this direction involves a joint investment with Ratch Group Plc into a hydroelectric power plant project based in Laos. This step is in line with B.Grimm Power’s GreenLeap strategy, underlining the firm’s ambition to emerge as a…
- Thailand News
Thailand extends visa-free entry for Japanese business visitors
Thailand’s Cabinet has given the green light to extend the 30-day visa-free entry privilege for Japanese visitors. The update, effective from January 1 next year, now includes Japanese business travellers. The Cabinet, convening today, December 12, waved the magic wand on a proposal brought forth by the Foreign Affairs Ministry. Deputy government spokesman Kharom Polpornklang spilt the beans, sharing that…
- Business News
Thai businesses navigate bankruptcy via national rehabilitation process
The Thai economy has weathered numerous challenges recently, including the Covid-19 pandemic, a worldwide economic downturn, repercussions from international conflicts, declining exports, and persistent domestic political upheaval. This has led to a surge in bankruptcies, and many other Thai businesses have sought to navigate the business rehabilitation process under Thailand’s Bankruptcy Act. The Bankruptcy Act allows a creditor, debtor, or…
- Business News
Thai companies seek dynamic leadership amid challenging times
The need for a dynamic, collaborative and empowering leadership style is paramount in today’s business environment, particularly for Thai companies navigating unpredictable challenges. Leadership development has become a critical issue for companies as they strive to integrate Generation Z into the workforce, reskill older generations, and cultivate a diverse pool of leaders who can inspire innovation and high performance, whilst also…
- Business News
Invest in foreign bonds, REITs, healthcare, and tech stocks for 2024, advises Tisco bank
Tisco Bank’s Head of Wealth Advisory, Nattakrit Laotaweesap, advises investors to focus on foreign bonds, real estate investment trusts (REITs), and healthcare and technology stocks in the next year as a safeguard against potential downturns. The global economy’s pace is anticipated to decelerate next year due to the impact of tighter monetary policies, which could result in a potential downgrade…
- Business News
AI accelerates: Dell’s 2024 forecast unveils tech integration triumph for business evolution
Dell Technologies predicts that by 2024, artificial intelligence (AI) will be the driving force behind the integration of other emerging technologies, including advanced hardware, edge devices and cybersecurity, all aimed at enhancing business transformation. The tech firm foresees a convergence of quantum computing and generative AI within the next five years. John Roese, Dell Technologies’ Global Chief Technology Officer, shared…
- Business News
Thailand ramps up fight against online IP infringements
Commerce Minister Phumtham Wechayachai ordered the Intellectual Property Department to accelerate measures against online intellectual property (IP) infringements. The proliferation of such violations on digital platforms, he noted, not only damages IP owners, predominantly entrepreneurs but also tarnishes Thailand’s image. In response to this, small and medium-sized enterprises are being encouraged to boost their comprehension of IP rights. This includes…
- Business News
Thai organisations face frequent cyberattacks, study reveals
A recent study conducted by Cloudflare, a US-based firm specialising in content delivery, networking, and cloud cybersecurity, disclosed that 57% of Thai organisations have been targeted by at least 10 cybersecurity incidents in the past year. The findings revealed that the primary motivation for these cybercriminal activities was to install spyware, followed by financial gain and ransomware. Interestingly, despite the…
- Business News
Thai stock exchange under SEC review for high-frequency trading programs’ suitability
The Stock Exchange of Thailand (SET) has been requested by the Securities and Exchange Commission (SEC) to carry out a comprehensive review of the use of trading programs, including high-frequency trading (HFT). This initiative has been launched to assess the current trading volumes and their suitability for the Thai stock market. SEC’s secretary-general, Pornanong Budsaratragoon, revealed in a Bangkok Post…
- Events
DeeMoney partners with SCB to facilitate secure cross-border money transfers, expanding access to the Myanmar market
Sawasdee Shop Co., Ltd., operating as a fintech company, introduced the DeeMoney platform, a robust Thai cross-border transaction system supporting over 26 currencies across 50 countries globally. This company has solidified a business partnership with Siam Commercial Bank, announcing their collaboration to enhance the money transfer service from Thailand to Myanmar. The focus lies in developing cross-border money transfer services…
- Tourism News
EVA Air announces major fleet upgrade with Airbus A350s and A321neos
EVA Air, a leading global airline, is excited to announce a significant upgrade to its fleet with the acquisition of new, next-generation Airbus aircraft. This strategic move is set to enhance the airline’s operational efficiency and passenger experience. EVA Air has outlined plans to purchase 18 Airbus A350-1000 wide-body aircraft, with deliveries scheduled between 2026 and 2030. Additionally, the airline…
- Business News
Asia-Pacific executives struggle with regenerative business shift: Kearney report
A recent survey by global consultancy Kearney reveals that nearly half of Asia-Pacific-based executives feel their current business transformations are not proving effective. The study, which included 800 C-suite leaders from around the world, shows that while businesses have evolved from focusing on resilience during the Covid-19 pandemic towards a regenerative approach, only 51% are successfully implementing this strategy. The…
- Business News
Thailand’s business travel bounce-back: TCEB predicts 2024 revival, 2019 return by 2025-26
The Thailand Convention and Exhibition Bureau (TCEB) forecasts a business travel sector revival by 2024, with 23.2 million travellers expected. However, it predicts a business travel return to the pre-pandemic levels of 2019 only by 2025 or 2026 due to global economic unpredictability. TCEB’s president, Chiruit Isarangkun Na Ayuthaya, revealed that their business travel revival strategy will focus on stimulating…
- Business News
Bangchak finalises Esso Thailand acquisition
The energy conglomerate Bangchak Corporation, listed on the Stock Exchange of Thailand (SET), finalised its acquisition of Esso Thailand shares via a tender offer. The deal, valued at 3.54 billion baht, has resulted in Bangchak owning 76.3% of Esso Thailand. Previously, Bangchak secured a 65.99% stake in Esso Thailand, the entity managing Esso petrol stations, from Esso Asia Holdings Pte…
- Business News
Kaisa Group warns of under 5% recovery rate in potential liquidation
Facing severe financial difficulties, Kaisa Group, a prominent Chinese property developer, has forewarned creditors of a less than 5% recovery rate, should the company be driven into liquidation. This was the chilling forecast laid out by a legal representative for one such creditor who is currently pursuing a lawsuit against the beleaguered company. The revelation was made in a Hong…
- Business News
Thai PM assures Hong Kong investors of streamlined business process
Prime Minister Srettha Thavisin yesterday extended a warm welcome to potential investors in Hong Kong, assuring them of Thailand’s readiness to encourage and facilitate investment. While serving as the finance minister, PM Srettha travelled to Hong Kong to meet with significant private entities and explore investment opportunities in Thailand. This visit to Hong Kong marked the beginning of a five-day…
- Business News
Thailand pledges support for ICE vehicle production amidst EV transition
Prime Minister Srettha Thavisin has pledged continued support to internal combustion engine (ICE) vehicle production in Thailand for another 10 to 15 years, helping to facilitate a smooth transition towards electric vehicles (EVs). He also stated that incentives will be provided to ICE vehicle manufacturers who relocate their production bases to Thailand for export purposes. Delivering his keynote speech at…
