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Phuket hospital and resort launch ‘Prestige Wellness’ tourism campaign

Tara Abhasakun

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SIS Kata Phuket, photo by SIS Kata Phuket.

A Phuket hospital and a local resort are teaming up to launch a new campaign called “Prestige Wellness” — offering tourists ‘reboot’ wellness programs, in addition to Phuket’s natural beauty, local cuisine and cultural activities. Now tourists won’t even have to leave the comfort of their hotel to benefit from some of the wellness programmes available under the government’s plan for sustainable tourism.

Bangkok Hospital Phuket and the SIS Kata resort are the two institutions organising the campaign. At the launch, health experts and hotel directors presented the details of the campaign, including its benefits, technology, ‘package’ inclusion and marketing plans. Among the speakers were a neurology and sleep expert, as well as a director for the hotel business AKSARA Collection.

Following Covid-19’s destruction of Phuket’s tourism economy, officials have started several initiatives to revive the industry. The island province’s government has launched seafood festivals, and authorities reopened Phuket to boat tourists last month. Club Med Phuket also reopened last month after closing its doors for over two years since the pandemic struck.

Meanwhile, the Tourism Authority of Thailand plans to launch a new marketing campaign this year promoting medical tourism, in addition to beaches and shopping. The campaign is called “Visit Thailand Year 2022: Amazing New Chapters”.

Phuket relies heavily on tourism for income. Last year, the average number of daily tourists plummeted to 500 a day — a mere fraction of the 14,800 daily visitors to the island in 2019. At one point during the pandemic, the average monthly income in Phuket fell to just 1,961 baht.

SOURCE: Press Release

 

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    A Thai-American dual citizen, Tara has reported news and spoken on a number of human rights and cultural news issues in Thailand. She holds a Bachelor’s Degree in history from The College of Wooster. She interned at Southeast Asia Globe, and has written for a number of outlets. Tara reports on a range of Thailand news issues.

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