Connect with us


Is your web page ‘mobile first’? If not, you’re losing out.



Mobile devices have become the main points of accessing information, news, bookings and retail across South East Asia. This is now the case for more than 90% of digital users in the region.

It’s not just a move to the internet from traditional media portals (TV, papers/magazines, radio), it’s a move away from desktops and laptops onto mobile platforms.

According to a Google-Temasek report, companies are now having to build for the mobile experience by adopting a ‘mobile-first’ design. It really doesn’t matter how your website looks on the desktop anymore. How does it look on a smartphone?

Up to now the process of web design has happened in reverse. Optimising for mobile was an option at the end of the design process. Now companies should be designing in the opposite direction – designing for mobile before scaling it up for desktop and laptop use.

Having a webpage with a mobile-first design can substantially increase one’s online visibility and reach, as consumers switch out their desktops for mobile devices. In Thailand, a staggering 90.4% of internet users go online via their smartphone, according to the report.

In 2015, Google launched an index which ranks websites by how their content renders on a mobile device. This means the lack of a mobile-friendly experience will weigh you down on a search list, and limit online visits.

To create a seamless mobile experience for your consumers – readers and buyers – keep a few things in mind.

Keep navigation straightforward and simple. Content should be streamlined. It should be intuitive for visitors looking to locate key information on your products, articles or services.

With 53% of mobile users abandoning web pages that take longer than three seconds to load you need to streamline your design so it’s fast and responsive. Instead of plastering your website with images or videos, consider replacing these motion graphics with engaging typography that will take less time to load.

Test your website’s speed at Google’s Test My Site, scanning factors such as text readability and sizing objects and reveal how you stack up against other industry competitors.

The mobile-first trend is clearly not showing signs of slowing down any time soon and companies should optimise their mobile webpages, or risk losing out.

The Thaiger’s daily traffic averages 83% mobile (March 2019), vs tablet and desktop, and grows each month.


Get more from The Thaiger

Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

If you have story ideas, a restaurant to review, an event to cover or an issue to discuss, contact The Thaiger editorial staff.

Follow Thaiger by email:

Politics9 hours ago

Vladimir Putin officially annexed four parts of Ukraine

Transport12 hours ago

Phuket Airport officials pulled tourist from van, insisted they use airport taxi

Thailand13 hours ago

Thailand’s strange laws – 10 strange laws in Thailand

Sponsored2 days ago

10 Best Seed Banks that Ship Cannabis Seeds Discreetly to You (Free US Shipping)

Politics13 hours ago

The long goodbye – Which way now for PM Prayut?

Pattaya14 hours ago

Pattaya Police Chief cleared of vice slurs, back on duty

Tourism14 hours ago

Reopening Thailand has a busy activity schedule

Join the conversation on the Thaiger Talk forums today!
Tourism14 hours ago

Today is the day! Full post-pandemic Thailand reopening

Pollution16 hours ago

Garbage in canals is worsening flooding in Bangkok

Weather16 hours ago

Hurricane Ian lashes South Carolina

Tourism17 hours ago

5-star squatters evicted from Layan Beach

Video18 hours ago

All you need to know about Thailand’s Vegetarian Festival

Protests18 hours ago

Anti-Prayut rallies expected across Bangkok

What you get for $X1 day ago

What $100,000 buys you for a condo in Bangkok, Phuket, Pattaya, Koh Samui and Hua Hin

Thailand1 day ago

Thailand News Today | Activists plan protests all across Thailand

Thailand1 day ago

Snitching on parking space hoggers could earn you 5,000 baht in Thailand

Thailand1 year ago

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14

Thailand2 years ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism2 years ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket2 years ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism2 years ago

Phuket Thai food treats you need to try | VIDEO

Thailand2 years ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism2 years ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand2 years ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand2 years ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand2 years ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand2 years ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand2 years ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand2 years ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand2 years ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand2 years ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11