Where to see the iconic Squid Game ‘Gogowa’ Doll in Bangkok

Witness the marketing genius for Squid Game Season 2 in Thailand.

Netflix Thailand is launching “Squid Game” Season 2 with a grand event in Bangkok. The event features the world’s largest “Gogowa” doll sailing along the Chao Phraya River.

The iconic “Gogowa” doll, known as “Younghee” from the series, appears at key landmarks along the river.

Where to see the Squid Game Doll?

The sailing schedule is as follows:

11.30am – 12.30pm: Wat Arun (Temple of Dawn)
12.30pm – 1.30pm: ICONSIAM
5.30pm – 6.30pm: ICONSIAM

See the Google Map for Wat Arun and ICONSIAM.

After these sailings, the “Gogowa” doll will be docked at ICONSIAM Pier from December 23 to January 2 (excluding December 31), allowing fans to take photos.

Season 2 is scheduled for a worldwide release on December 26. So, best catch up on or rewatch Season 1 now!

For those who haven’t seen Squid Game, here’s what you need to know:

What is Squid Game?

A South Korean survival drama where 456 contestants compete in deadly childhood games for a huge cash prize. Lose a game, and you’re eliminated—permanently.

What is a Gogowa doll?

The “Gogowa” doll refers to Younghee, the giant animatronic doll featured in the globally popular Netflix series “Squid Game.” This iconic character is central to the first game’s challenge in the series, “Red Light, Green Light.” The doll became a symbol of the series due to its eerie presence and unique design, contributing significantly to the suspense and tension of the storyline.

Did you know?

According to the New York Post, Hwang Dong-hyuk, the show’s creator, lost eight or nine teeth due to the intense stress during the production of the first season.

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Michelle Lim

Michelle is the Head of Content at ThaigerLife, where she covers all things lifestyle, travel, and sustainability. Originally from Myanmar, she holds a double degree in Business Administration and Psychology from Webster University and is a passionate advocate for mental health awareness. After eight years in Thailand, three of them in Bangkok, she’s made it her mission to uncover quiet spots and hidden corners of the city (though she might keep the best ones to herself). Hua Hin has her heart, but Japanese culture is her soft spot. When she’s not writing, you’ll likely find her chasing sunsets, photographing street cats, or browsing through vintage shops.
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