Porsche celebrates 30 years in Thailand with multi-coloured 911 model (video)
Porsche Asia Pacific is celebrating 30 years of its high-performance sports car in Thailand with a new multi-coloured bespoke Porsche 911 Carrera GTS in honour of the importance of colours in the kingdom.
The German luxury car was first introduced to the Thai market in 2002 with the establishment of Porsche (Thailand) Limited, a subsidiary of Porsche Asia Pacific Pte Ltd. Since then, the company has been offering its range of sports cars and SUVs to customers in Thailand.
Thailand is a special place for Porsche, and Bangkok has become the home to the largest Porsche gathering in Southeast Asia, called Das Treffen – which means “The Meeting” in German. During the event, every generation of Porsche cars, as well as a diverse community of fans of all ages, come together to celebrate their love for the brand. The seventh edition of the gathering was held in January, and it kicked off the year of celebrations, reported the Porsche newsroom.
To honour the anniversary, Porsche Asia Pacific launched a campaign that celebrates Thailand’s unique culture and the significance of colours in Thai life.
In Thailand, each day of the week represents a specific colour, and it is considered among the Thai people that the colour of the day they were born is their lucky charm. The campaign, called “Dreams in Colours,” celebrates the dreamers of Thailand based on their individual colours and personal aspirations.
The campaign aims to showcase the significance of colours in Thai culture and the dreams that reflect enduring passion. Yannick Ott, Marketing Director of Porsche Asia Pacific, said…
“Being driven by dreams has always been a central tenet for Porsche, and we know that the beauty of dreams comes from their infinite possibilities. With this campaign, we want to celebrate the uniqueness and individuality of dreamers against the backdrop of the vivid colourscape that Thailand is so renowned for.”
The “Dreams in Colours” campaign features a film directed by Bangkok-born filmmaker Morvasu. The brand film tells the story of a father’s dream to see his daughter succeed and a daughter’s endeavour to find her path to fulfilment. The film showcases how dreams are a kaleidoscope of colours and celebrates those who are driven by their dreams.
Sidhaesh Subrah, Managing Director of Keko Singapore, said…
“Creativity is inherent to culture, especially one that is as rich and vibrant as that of Thailand. With the ‘Dreams in Colours’ campaign, we were able to honour a timeless tradition through the lens of an iconic brand, in a way that celebrates those who are driven by dreams.”
You might wonder how to get your own car in Thailand, check out on our ultimate guide to buying a car in Thailand.
