Chinese KOLs livestream their adventures in Thailand’s tropical paradises
Chinese Key Opinion Leaders (KOLs) have been livestreaming their adventures in Thailand’s tropical paradises.
The Tourism Authority of Thailand (TAT) recently collaborated with Kuaishou Technology, a Chinese short video-sharing mobile app, to bring Chinese KOLs to Phuket, Krabi, and Phang Nga for a “Travel Adventures Thailand Episode” livestream series. The series began on Wednesday, March 15, and ends today (March 24). The series aimed to promote a variety of tourism products and services in these spots to Chinese travellers.
According to Tanes Petsuwan, TAT Deputy Governor for International Marketing – Asia and South Pacific, the collaboration is part of TAT’s efforts to build market confidence in China and emphasise Thailand’s position as a preferred destination for Chinese travellers. The livestreaming event is an opportunity for TAT to raise awareness of its “Visit Thailand Year 2023: Amazing New Chapters” campaign.
TAT has been working with Kuaishou to facilitate the travel of 20 KOLs and 50 crew members from China.
The trip showcased various travel experiences, including local food and culture, community tourism, and beaches and islands. The trip catered to different Chinese travel segments such as hyper-millennials, families, workation, and silver luxury.
The livestreaming trip is expected to reach 50 million users and inspire more Chinese travellers to visit Phuket, Krabi, and Phang Nga. It is hoped that tourists will take advantage of direct flights to Phuket from Beijing and other Chinese cities.
Kuaishou currently has 363 million users per day and 626 million users per month.
