CEO Brian Niccol
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US News
New Starbucks CEO Brian Niccol unveils vision for coffee giant
Starbucks’ new CEO, Brian Niccol, has unveiled his vision for the coffee giant just 48 hours into his tenure. Niccol officially joined on 9 September and shared his plans in a detailed letter on Starbucks’ website. Niccol highlighted some truths he has learned about the company. “Starbucks is a beloved brand with wonderful people. We are woven into the fabric…