Connect with us

Hua Hin

Property Watch: Not everything can be ‘unique’



PHUKET: No other word suffers as much abuse in the Phuket property market as the word ‘unique’, to the extent that the misuse itself is almost unique.

The word is important for property investors, because the ‘Unique Selling Point’ is a factor that ought to be addressed at an early stage of investment. However, items that are not unique could sell well if they were commodities. But property in Phuket, while in greater demand from prospective residents, is still a long way from being a commodity. Investment into the property market is often a test by a new investor, a belief in Phuket’s future or a punt on capital appreciation, while other markets appear to hit a flattish ceiling combined with unattractive ‘cooling measure’ taxes.

When I see the words ‘unique location’ in property ads and brochures, I always wonder what that means, and whether investors are paying attention or care about correct usage of the word.

For instance, it is unique not to have to sit in a series of traffic jams for half an hour or more on your way to a destination? It is also unique to have an uninterrupted sea view, as most properties in Phuket don’t have one due to the inevitable geographical and building permit limitations.

Looking at comparable resort based property markets in Europe, the US, South America, Australia and the Caribbean, it is now easy to see that many offerings are not unique. ‘Near a golf course’ isn’t unique considering the number of courses dotted around all of these destinations. In a developed area, being near ‘the school’ isn’t unique if there are plenty of schools to choose from. Being part of an ‘exclusive gated community’ isn’t unique anymore; there are hundreds of those.

These days, Phuket is no longer ‘unique’ in terms of any single offering. What makes it unique now is the combinations it has to offer and the environment in which it is offering those. You can have a locally flavored Southern Thai meal overlooking Phuket from the hills in Phuket Town, and the next day you can have a great steak with the meat sourced from meat lovers’ paradise. You can live near a golf course and a marina, and keep your golf clubs on your boat.

Phuket’s uniqueness, in my opinion still exists, and still helps prop up a sometimes unimaginative majority property market. I concede that this is certainly not true of all developers and professionals. To maintain this unique selling point, a collective effort of all those involved in it to preserve its uniqueness will be required. We should celebrate when investors create new attractions, build new malls, expand golf courses and build new roadways, making the combination of uniqueness more convenient.

I see that successful businesses in Phuket and Thailand have tapped into the gaps really well. I can now order my cheese from cheesemakers in Hua Hin or Pattaya, have it packed in dry ice and delivered to my door. The people who made this happen are innovators.

Innovation is an economic marker of advanced development and I really hope it continues in Phuket. I hope we all do that, and without sounding too ‘socialist’, we can do that as a team. Team Phuket, Unique Phuket.

Desmond Hughes has been an owner and operator of his law firm in Thailand for 14 years, and is a Senior Partner at Hughes Krupica law firm

— Desmond Hughes


Get more from The Thaiger

Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Chon Buri3 mins ago

Faulty wiring, poor construction, unsafe materials in Mountain B fire

Chon Buri3 mins ago

Mountain B: Owner out on bail, Bangkok club inspection, viral moment

Central Thailand2 hours ago

Thai woman murders her abusive boyfriend in front of a monk

Sponsored9 hours ago

Super luxury villas in Phuket with breathtaking ocean views

North East2 hours ago

UPDATE: Sexy Thai model fined 5,000 baht for dancing topless in club

Thailand2 hours ago

Thailand News Today | Poll says 64% Thais had enough with PM Prayut

North East2 hours ago

10 year old killed & 5 injured after pickup hits motorbike sidecar

Join the conversation on the Thaiger Talk forums today!
Crime3 hours ago

Court releases Mountain B owner on bail for 300k baht following fire in eastern Thailand

Coronavirus (Covid-19)3 hours ago

Thailand has 5 BA.2.75 antibody-resistant Covid-19 sub-variant

Tourism3 hours ago

UK student conquers mountain in Thailand blindfolded

Home Services3 hours ago

Top 5 reasons to get a maid service in Thailand

Cambodia4 hours ago

Nigerian monkeypox case who fled Thailand is banned from Cambodia for 3 years

Thailand4 hours ago

Red Shirts lead rally against Thailand PM on August 23

Bangkok5 hours ago

Emirates is recruiting cabin crew in Thailand

Thailand5 hours ago

Netizens slam cannabis firm for encouraging underage users

Transport5 hours ago

Drunk driver in 2 hit-and-runs drags motorbike taxi 300 metres

Thailand11 months ago

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14

Thailand1 year ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism1 year ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket1 year ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism1 year ago

Phuket Thai food treats you need to try | VIDEO

Thailand1 year ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism1 year ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand2 years ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand2 years ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand2 years ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand2 years ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand2 years ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand2 years ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand2 years ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand2 years ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11