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Property Watch: Not everything can be ‘unique’

Legacy Phuket Gazette

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PHUKET: No other word suffers as much abuse in the Phuket property market as the word ‘unique’, to the extent that the misuse itself is almost unique.

The word is important for property investors, because the ‘Unique Selling Point’ is a factor that ought to be addressed at an early stage of investment. However, items that are not unique could sell well if they were commodities. But property in Phuket, while in greater demand from prospective residents, is still a long way from being a commodity. Investment into the property market is often a test by a new investor, a belief in Phuket’s future or a punt on capital appreciation, while other markets appear to hit a flattish ceiling combined with unattractive ‘cooling measure’ taxes.

When I see the words ‘unique location’ in property ads and brochures, I always wonder what that means, and whether investors are paying attention or care about correct usage of the word.

For instance, it is unique not to have to sit in a series of traffic jams for half an hour or more on your way to a destination? It is also unique to have an uninterrupted sea view, as most properties in Phuket don’t have one due to the inevitable geographical and building permit limitations.

Looking at comparable resort based property markets in Europe, the US, South America, Australia and the Caribbean, it is now easy to see that many offerings are not unique. ‘Near a golf course’ isn’t unique considering the number of courses dotted around all of these destinations. In a developed area, being near ‘the school’ isn’t unique if there are plenty of schools to choose from. Being part of an ‘exclusive gated community’ isn’t unique anymore; there are hundreds of those.

These days, Phuket is no longer ‘unique’ in terms of any single offering. What makes it unique now is the combinations it has to offer and the environment in which it is offering those. You can have a locally flavored Southern Thai meal overlooking Phuket from the hills in Phuket Town, and the next day you can have a great steak with the meat sourced from meat lovers’ paradise. You can live near a golf course and a marina, and keep your golf clubs on your boat.

Phuket’s uniqueness, in my opinion still exists, and still helps prop up a sometimes unimaginative majority property market. I concede that this is certainly not true of all developers and professionals. To maintain this unique selling point, a collective effort of all those involved in it to preserve its uniqueness will be required. We should celebrate when investors create new attractions, build new malls, expand golf courses and build new roadways, making the combination of uniqueness more convenient.

I see that successful businesses in Phuket and Thailand have tapped into the gaps really well. I can now order my cheese from cheesemakers in Hua Hin or Pattaya, have it packed in dry ice and delivered to my door. The people who made this happen are innovators.

Innovation is an economic marker of advanced development and I really hope it continues in Phuket. I hope we all do that, and without sounding too ‘socialist’, we can do that as a team. Team Phuket, Unique Phuket.

Desmond Hughes has been an owner and operator of his law firm in Thailand for 14 years, and is a Senior Partner at Hughes Krupica law firm www.hugheskrupica.com.

— Desmond Hughes

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Tourism

Thailand’s most exclusive Beach Club | BaBa Beach Club Hua Hin | VIDEO

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Thailand’s most exclusive Beach Club | BaBa Beach Club Hua Hin | VIDEO | The Thaiger

Nothing speaks more ‘private’ and ‘vacation’ than enjoying the beachfront view with a balcony pool and luxurious room. Follow Chris, as he (along with his family) takes you on a private get away in Hua Hin, one of Thailand’s most popular beach destinations on the Gulf of Thailand coast, for both tourists and locals.

*our vlogger’s stay at the BaBa Beach Club Hua Hin was complimentary*

Link to the Beachclub’s website HERE.

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Thailand

Strong surf hits Prachuap Khiri Khan beach

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Strong surf hits Prachuap Khiri Khan beach | The Thaiger
Strong surf in Prachuap Khiri Khan

High waves, peaking at 2 to 4 metres, hit Prachuap Khiri Khan’s coastal beaches, gushing over the breakwater and flooding some spots of the beachside road.

Beachfront shops and restaurants have been temporarily closed while all on-water activities are prohibited in the affected areas. Over 100 fishing boats and small boats have moored in the areas around the Khao Ta Mong Lai Mountains to shelter from the strong winds.

Swimming and other water activities are prohibited at Bang Saphan district’s Ban Krut Beach, one of the province’s most popular tourist destinations, due to the dangerous conditions.

The Prachuap Khiri Khan Governor recently warned coastal residents about the potentially dangerous strong winds.

The Thai Meteorological Department issued warnings yesterday that the strong northeast monsoon that prevailed in the Gulf of Thailand and the South might cause strong winds and high waves.

SOURCE: Matichon Online

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Hua Hin

Children injured on Hua Hin carnival ride, no safety certification submitted

Caitlin Ashworth

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Children injured on Hua Hin carnival ride, no safety certification submitted | The Thaiger
PHOTO: Nation Thailand

3 children were injured when a carnival ride malfunctioned at the Hua Hin Red Cross Festival in Prachuap Khiri Khan. The required safety certification was not submitted and local officials are investigating, according to Mayor Nopphon Wutthikul. Carnival rides now are closed for the duration of the festival.

“Preliminary inspection revealed that they had yet to submit safety certification signed by licensed engineers from related government agencies. We will further investigate this matter to find out if there was misconduct by any official.”

The children were on an octopus amusement ride when the hydraulics system failed. Children rode in colourful cars attached to arms that arch and connect to a central axis, resembling the shape of an octopus. The central axis spins and goes up and down.

10 children were on the ride around 10pm Friday when the hydraulics system broke, according to the festival organiser Pannee Klomtheri. A Facebook user made a post saying she saw the ride collapse. Pannee says the injuries are not serious.

“Three children were injured and were sent to Bangkok Hua Hin Hospital with some bruises. Doctors said all the kids are now fine. There was no death caused by the incident.”

Pannee says the octopus ride and other nearby rides will be closed while local officials inspect the site. The festival ends on December 6.

SOURCE: Nation Thailand

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