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L’Oreal is dropping words such as ‘whitening’ from products




PHOTO: Today Headline

The French cosmetics giant L’Oreal is reportedly joining the bandwagon to remove terms such as “whitening” and “fairness” off its skincare products. The decision was made by the Paris-based corporation in the aftermath of the global anti-racism demonstrations that followed the killing of George Floyd in the US last month.

L’Oreal said in a statement that it has “decided to delete the words ‘white/whitening,’ ‘fair/fairness,’ ‘light/lighting’ from all of its evening skin items.”

The step follows a similar decision last week by the Anglo-Dutch corporation Unilever, which has joined other companies in being scrutinized after Floyd’s murder.

Earlier this month, L’Oreal said that it “stands in solidarity with the black community and against discrimination of any sort.” The company also added that “speaking out is worth it” in a play off its normal slogan of “you’re worth it.”

Read more: Unilever drops “fair” from skin lightening cream’s branding

SOURCE: Sky News


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  1. Avatar

    Max B

    Monday, June 29, 2020 at 4:55 pm

    Liberals are ruining the world.

  2. Avatar

    rinky stingpiece

    Monday, June 29, 2020 at 9:09 pm

    “The company also added that “speaking out is worth it” in a play off its normal slogan of “you’re worth it.””

    A pathetic cynical move to embed its marketing? Surely not… just 50 corporate shades of grey.

  3. Avatar

    Toby Andrews

    Monday, June 29, 2020 at 10:42 pm

    Blacks buy whitening creams all the time, so what is wrong with any skin creams being called whitening.
    Blacks buy whitening creams, just google skin whitening creams Africa.
    Demand they take out whitening descriptions of their products.
    There is no chance they will.

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My name is Anukul, I a writer for the Thaiger, I specialise in translation articles and social media, and assisting with our video production. I previously worked at Phuket Gazette and attended BIS international school in Phuket.

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