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Import of birds and poultry from Russia suspended to avoid bird flu

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Import of birds and poultry from Russia suspended to avoid bird flu | The Thaiger

The Livestock Development Department is imposing a 90 day slowdown of imports into or transit through Thailand of birds and poultry, as well as their carcasses from Russia, Togo and Congo to prevent a possible spread of the highly pathogenic avian influenza HPAI H5N1 virus in the country (bird flu).

Thai PBS reports that the department’s previous announcement for a temporary suspension of the import into or transit through the country of birds and poultry such as chicken and geese from Russia expired on November 5, but the World Organisation of Animal Health reported that the highly contagious virus is still spreading in Russia due to the migration of sick birds and poultry, hence, the necessity to extend the temporary suspension for another 90 days as of November 29 since the publication of the announcement in the Royal Gazette.

Similar announcements were also issued for birds and poultry from Togo and Congo where HPAI H5N1 is spreading.

SOURCE: Thai PBS



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Thailand’s sponsorship market grew 19% – 2018

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Thailand’s sponsorship market grew 19% – 2018 | The Thaiger

ASN (Asia Sponsorship News) has just released its Sponsorship Market Overview for Thailand 2018. Local agencies have had their say on the performance of the Southeast Asian sponsorship marketplace.

2018 was a robust year for Thailand’s Sponsorship market, growing 19% year-on-year to US$223.4 million (2017’s total investment was US$188.2 million) and making grounds on reaching its previous (outlier) market peak of US$247.8 million in 2015. Since 2015, the market had been creeping backwards to a recent low of US$187.2 million.

General market health -in GDP terms – for Thailand was generally positive. In November last year, the country forecast a slightly reduced GDP forecast in the mid-4% range for itself for the year.

Back to the Sponsorship market and the leading spending brands are as follows; the Top 10 includes the usual major players, but also some newcomers since ASN last analysed the market in 2016…

2018 (US$)
Toyota  11,749,000
Chang  10,347,050
PTT Petroleum  7,372,000
Singha  6,935,525
PTT Group  5,573,000
Tourism Authority of Thailand  5,532,000
Thai Beverage Plc  5,173,050
Adidas  5,075,000
Pepsi  5,065,000
Carabao  4,389,000

These 10 brands contributed almost 30% of the total investment in this Southeast Asian market.

In terms of the movers and shakers within the Top 10, versus 2016…

  • Toyota was 4th spending US$6.8 million
  • Chang was 1st with US$14.4 million
  • AIA was 2nd, Its dramatic fall caused by the cessation of its Thai Umbrella Football Club partnership, with the FAT, in 2017
  • Carabao and Adidas are newcomers for 2018

Then there are the broader market dynamics that moved the needle – across the various ways to slice ASN’s market data:

  • Platforms: Motorsports and Multi-sports outperformed (+98% and +103% respectively); while platform leaders Football (US$90 million in 2018) and Athletics (US$32 million) gained a healthy 23% and 15% respectively
  • Categories: Two of the Top 10 categories – Petrochemicals and Conglomerates – dipped into their budgets significantly in 2018 (+119% and +590% (!) respectively)
  • Genres*: Unsurprisingly, Content was the biggest mover with a 114% uplift. Events, the perennial Genre leader, gained 33% as well

Commenting on the market movements is eponymous Founder of Paul Poole (South East Asia) Company,  a marketing consultancy specialising in commercial sponsorship in Thailand says, “The 19% year-on-year increase in Sponsorship spending in 2018 is testament to a strong industry.”

“To see big brands and organisations such as AIA, King Power, Sports Authority of Thailand (SAT), Honda and Siam Cement Group falling off the list is somewhat of a surprise given their visibility in the marketplace and their sponsorship history.”

“However, it is refreshing to see new additions to the list such as Adidas. It speaks of a dynamic and ever-changing market.”

“Sponsorships have the potential to reach beyond short-term sales to build a brand’s identity. Brand strength contributes 60 to 80% to overall sales, making this benefit critical for sustained, long-term sales growth.”

Poole is convinced consistency is key to building brand awareness and companies like Toyota and Adidas are good examples of companies pushing through content on all platforms, especially social media.

Since brand ambassadors are now typically anyone sharing content – especially online via video content – brands are getting leverage from the increasing use of social media platforms across the world. And Thailand is one of the most gluttonous consumers of online content!

So the Thai market is in good health: let’s see if 2019 can sustain the growth.

To read more of the report click HERE.

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Thailand

Chinese tourists spend big during Chinese New Year holiday

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Chinese tourists spend big during Chinese New Year holiday | The Thaiger

Spending by Chinese tourists during the Chinese New Year holiday around the world was the highest in Thailand.

Alipay, a leading digital payment platform offered by Ant Financial, an affiliate of Alibaba Group has done the sums. The transactions were recorded between February 4-10, and data drawn from the 54 international markets where Alipay is accepted.

The number of transactions in Thailand ranked second worldwide after Hong Kong, and topped the list in Southeast Asia with an average spending of 1,646 yuan (7,650 baht).

The high spending was put down to convenience stores and duty-free shops accepting Alipay and offering special promotions for Alipay users.

King Power Duty Free recorded a 50 per cent increase in transactions thanks to discounts for Alipay users, while transactions at convenience stores also rose by 38 per cent due to their “Alipay corner”.

Chinese visitors are also now able to get tax refunds at 7-Eleven branches in the capital.

Chinese spenders, although spending less time per holiday, spend more per person, per day than other tourist demographics entering the country.

Read a previous story about tourist spending patterns HERE.

Chinese tourists spend big during Chinese New Year holiday | News by The Thaiger

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Thailand

Young elephant found dead with plastic in intestines – Chachoengsao

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Young elephant found dead with plastic in intestines – Chachoengsao | The Thaiger

PHOTO: Department of national parks, wildlife and plant conservation

The body of a young elephant has been found with plastic inside its large intestine in Chachoengsao (north of Chon Buri) yesterday.

Officials at the department of national parks, wildlife and plant conservation (DNP) were notified from a villager headman that the young elephant has been founded dead in the forest.

Veterinarians and police arrived to find the body of the four month old elephant. Large cuts were found around its face. There was no sign of  bullet wounds found on the elephant’s body.

An autopsy has been conducted where a plastic bag was found inside the young elephant’s large intestine. The veterinarian says the cause of dead was Acute Renal Failure.

Police are now investigating to find who or what caused the cuts on its face as it’s believed to be from a knife and has removed some of its skin and meat.

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