Grab Thailand empowers female drivers with campaign

Photo courtesy of The Nation

To champion gender equality, Grab Thailand is rolling out its #WomenWelcome campaign on International Women’s Day 2024, promising equal earning opportunities and empowerment for women across the country.

Amidst the celebrations of International Women’s Day 2024, Grab Thailand takes a bold step forward with the launch of its #WomenWelcome campaign.

This initiative not only underscores the company’s commitment to fostering gender equality but also serves as a beacon of empowerment for women seeking greater economic independence.

Worachat Luxkanalode, Country Head of Grab Thailand, explains that Grab’s mission is to drive Southeast Asia forward by fostering economic empowerment for all.

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“Despite women constituting over half the population, they represent only 42% of the workforce and are a minority among our driver and delivery partners. To address this disparity, Grab has initiated the Women’s Programme, aiming to enhance gender equality and empower women.”

The #WomenWelcome campaign is more than just a slogan; it’s a comprehensive strategy geared towards empowering women in three crucial areas: earning opportunities, skills enhancement, and safety.

Earning opportunities

Grab Thailand is on a mission to ensure women have equitable access to earning opportunities on its platform. The company aims to encourage more women to join as drivers and delivery partners through targeted promotions, community engagement, and additional benefits.

“We’ve implemented various initiatives to support and recognise women, and the #WomenWelcome campaign reinforces our commitment to creating earning opportunities and prioritising diversity and inclusion for sustainable business growth.”

Recognising the importance of skill development, Grab Thailand introduces five new online training courses tailored specifically for women partners. From basic vehicle maintenance to self-defence training, these courses are designed to equip women with the knowledge and skills needed to excel in their roles, reported The Nation.

Safety remains a top priority for Grab Thailand, especially for its women driver-partners. The company introduces innovative features such as the Women Passenger Preferred BETA to ensure peace of mind for women drivers. Additionally, establishing a women’s partners community, dubbed Grab SUPER SHERO, provides a platform for women to connect, share experiences, and support each other.

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Puntid Tantivangphaisal

Originally from Hong Kong, Puntid moved to Bangkok in 2020 to pursue further studies in translation. She holds a Bachelor's degree in Comparative Literature from the University of Hong Kong. Puntid spent 8 years living in Manchester, UK. Before joining The Thaiger, Puntid has been a freelance translator for 2 years. In her free time, she enjoys swimming and listening to music, as well as writing short fiction and poetry.

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