Connect with us


Pornthip Phuket packaging takes to world stage



PHUKET: Pornthip (Phuket) Co Ltd, the island’s most recognized food-gift brand, submitted two of its award-winning products to contest in the AsiaStar Awards 2011, also known as the “Packaging Oscars of Asia”.

Having recently achieved national recognition at the ThaiStar Packaging Awards 2011, Pornthip’s Andaman and Sino-Portuguese gift sets will now join the regional ranks along with 54 other submissions in the Consumer Package category.

Winning will not be a piece of cake, as submissions include only national level design award recipients from all over the Asia-Pacific region – the cream of the crop in Asia production.

Nonetheless, Marketing Manager at Pornthip, Nuthaya Krakoljanad, told the Phuket Gazette she remains hopeful.

Launched for Phuket’s tourism markets in November 2010, Miss Nuthaya described the Sino-Portuguese and Andaman gift sets as collectible, cardboard, food gift boxes that contain a variety of local snacks and sweets or kanom.

The Sino-Portuguese set features a collection of model replicas of some of Phuket Town’s most famous historical buildings including the Phuket Thai Hua Museum, the City Clock Tower, Ang Mo Laow house, the Phuket Mine Museum and other antique architectural heritages around Dibuk Road, Thalang Road and Soi Romanee.

“The idea was to create a package worth keeping and at the same time remind and inform tourists about Phuket’s heritage. We chose cardboard so as to not add to the plastic trash problem. Even if the packages are thrown out, they can degrade easily, ” she explained.

Appealing to animal lovers is the Andaman Gift Set: a collection of 12 sea creature character-box packages for dried seafood, fruits, cashew nuts and other local preserved and processed snack items.

While the Sino-Portuguese packages serve mainly as collectible items, Miss Nuthaya explained that the Andaman (character) packages were designed with ‘reuse’ in mind, noting that the boxes can be used by children as coin banks or for keeping pencils and markers.

Though the idea and concept of the packages were the brainchildren of Pornthip Chairman Wirawat Piamwiwattiku, Miss Nuthaya confirmed that the actual designs were produced by Kamonthip Utarwuthipong and Nuntachai Santadkarn of Design Sense Ltd Part, a Bangkok-based design and branding consultancy.

Miss Nuthaya pointed out that the products were designed exclusively for the souvenir and food gift market, and not for export due to many of the snacks having a shelf life of less than six months.

She noted that in addition to the ThaiStar award, the Sino-Portuguese package design has also won two other design awards this year.

In October, it was the recipient of the Good Design Award (G Mark) in Japan and was one of 13 recipients of the “Design Excellence Award” (DEmark) at this year’s Prime Minister’s Export Awards held in Bangkok in September, which also includes categories that are for products not being exported.

As for the upcoming AsiaStar 2011 awards, which also includes submissions in categories for packaging designs for transport (13 entries), ecology (7 entries) and by students (42 entries), Miss Nuthaya is hopeful that Pornthip will do well when the entries are judged on January 11, 2012, in Dhaka, Bangladesh.

— Steven Layne


Get more from The Thaiger

Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

World49 seconds ago

Former Coventry footballer seriously ill in Thai hospital

Crime6 mins ago

Weapons used by jealous Thai man to murder and chop up lover found

Guides11 mins ago

Foodie Zone: Should you try Keto diet? 2022

Chiang Mai16 mins ago

River in Chiang Mai overflows, floods spread

Thailand56 mins ago

3-year jail term for carrying crops, fruit & veg into Japan

Thailand1 hour ago

Bank repossesses the wrong house in central Thailand

Join the conversation on the Thaiger Talk forums today!
Thailand1 hour ago

Innocent man jailed 7 months for 15.8 million baht theft demands justice

Weather1 hour ago

Thailand’s cold season expected to hit in late October

Thailand2 hours ago

ฺThai boxer blackmails 20 women into sending nude pics

World2 hours ago

South Korea gives North Korea a warning

Visa3 hours ago

Philippines offers attractive alternative to Thailand’s 10 year LTR visa

Phuket3 hours ago

Thousands join Chinese ceremony at Phuket Vegetarian Festival

Coronavirus (Covid-19)4 hours ago

Bang Sue’s Central Vaccination Centre officially closed

Thailand4 hours ago

Nuan the cat feline good about upcoming APEC meeting

Weather4 hours ago

Bangkok area flood caused by 100 sandbags in drain

Thailand1 year ago

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14

Thailand2 years ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism2 years ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket2 years ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism2 years ago

Phuket Thai food treats you need to try | VIDEO

Thailand2 years ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism2 years ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand2 years ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand2 years ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand2 years ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand2 years ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand2 years ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand2 years ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand2 years ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand2 years ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11