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Phuket Business: The juice of life



PHUKET: Are you sick and tired of feeling sick and tired? Yes? Then chances are you could be eating healthier, but like so many of us living hectic modern lives, you probably struggle to find the time to prepare healthy food. But now there is a solution – juice it up!

Pura Organics, the island’s premier organic food supplier, have recently introduced a fantastic range of super-fresh, slow/cold pressed organic juices that are bursting with vitamins, minerals and, of course, flavor – which can be delivered daily, right to your door.

To get the full benefits of these delicious juices, it is best to try one of Pura Organic’s “Juice Feast” programs. Each of these programs has been designed to target specific outcomes and include: Base, weight loss, glow/skin repair, sports/energize and detox.

So, how does a juice diet work? Well, when you consume only juice, your system is flooded with an abundance of vitamins, minerals and phyto-nutrients that help your body remove toxins, lower the risk of life-threatening diseases, strengthen your immune system and basically reboot your overall energy levels.

Each of these juicing programs contains all the energy, vitamins and minerals you need – your seven daily 330ml bottles of juice equate to 2.2 liters of juice, with a total of 1,000 to 1,200 calories, for this about five kilograms of vegetables are needed. Try eating that much healthy food in a day with a knife and fork!

By removing most of the hard to digest fibers, slow juicing extracts all the goodness and leaves your body free to absorb it more directly, instead of having to digest and extract the nutrients itself. Generally, digesting food requires a lot of energy (that’s why you’re tired after eating hard-to-digest foods), by giving yourself an easy- to-digest diet, this energy can be used to “repair” your health.

Each program can be individually tailored to suit your goals, and for those not wanting to attempt the full juice-only diet, Pura Organics can also supply a range of healthy organic snacks, such as fresh fruit and vegetables, nuts, nut milks, seeds, superfoods, protein supplements and more.

“They are designed as day programs, you can select any number of days, but I suggest to do a minimum of seven days, it can take a few days to get used to it, and by the third day the toxins are leaving your system and the good and healthy stuff is replacing these,” says Martin Smetsers, managing director of Pura Organic.

“Somewhere between days four and seven, you will get the full benefit of being in a healthy program, you suddenly realize ‘wow, this is energizing me, this is making me feel good, I’m able to focus, I’m able to do things and I don’t feel tired anymore’, you simply stop feeling sick and tired!” continues Martin.

And it seems Pura Organics customers – from pro-athletes to office workers – agree.

“We just had a professional athlete, a 46-year old, who did a seven day program, during that time he cycled 600km, swam 16km and ran 40km – all while drinking only juice – the juice clearly gives you enough energy to do so,” continues Martin.

“The best thing about the program is that once you have gone through it, you feel the motivation to stay healthy, you find you don’t want to eat processed foods, because you can really feel the benefits immediately and you will not feel hungry!”

Martin gets constant feedback from customers who all say that they love what they experience.

“One important thing to remember when you go to do anything else, but in particular, these juicing programs, is that it does not work if you use unhealthy products, we use all organic fruit and vegetables, if you use produce that has pesticides and chemicals, you are introducing the same toxins you are trying to get rid of!”

While all the health benefits of an organic juice diet are impressive, it’s important to remember that it tastes great too. Have a quick look at some of the many juice blends on offer and you can start to see just how delicious they will be, with blends such as: sweet potato, pumpkin, carrot, pineapple, cucumber, apple and ginger; or asparagus, kale, papaya, cucumber, mint and apple.

So, if you are sick and tired of feeling sick and tired, get down to Pura Organic today and start your own personalized “Juice Feast” detox diet, you body will thank you for it.

Pura Organic has two shops: On highway 402 near the entrance/exit to Thanyapura (office and shop) and at Bang Tao Place (opposite the Wine Connection) in Bang Tao, Cherng Talay (shop and juice factory). More information can also be found on Pura’s website: or simply feel free to call Pura’s dedicated “juice phone” for your orders and/or questions: 093-584 1850

— Mark Knowles


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