Connect with us


DaVinci charters steps forward for 2012 Bay Regatta

Legacy Phuket Gazette



PHUKET: It’s not unusual when marinas and yacht brokers cross over into the restaurant business, but co-sponsor of the Bay Regatta 2012, Phuket’s iconic Italian restaurant DaVinci – scored a first when they crossed in the opposite direction.

Sponsoring yachting and yacht racing is one thing – and DaVinci has shown other island businesses how that should be done – but what’s an Italian restaurant doing dipping its toes in the yacht charter market?

According to DaVinci partner, David Roberts, also CEO of Aedas, the world’s largest architectural outfit, the move should come as no surprise.

“The restaurant and boats are individual business units, but as part of the same brand they’re complementary – as will be our future real estate and retail businesses. The key underlying thread is our ‘lifestyle concept’, which is not limited to any one type of business,” he explained.

A clever master plan or just a bit of a hobby? Neither really.

“I don’t subscribe to any hobbies; DaVinci is a viable ongoing business, but it all began quite casually over a bottle of fine wine with my business partner Mark Norris,” said Roberts.

“As an architect, I’m in the business of creating buildings and places that are ever more a reflection of lifestyle aspirations. DaVinci is my interpretation of what a lifestyle brand can be in Asia and, after the purchase of my first boat in 2010, the charter business seemed a natural progression for the DaVinci lifestyle concept, at the same time as promoting the brand through yacht racing,” he said.

From that first boat purchase in 2010, the fledgling DaVinci Yacht Charters already operates four vessels: an Andaman Cabriolet sailing catamaran, a Sunseeker Manhattan 50 fly-bridge power yacht, a classic sailing yacht, (Willow II – based on a 200 year old design) and the soon-to-arrive DaVinci 007 ‘Hovpod’ hovercraft.

On whether it makes sense for a restaurant business to take a crack at the yacht charter market, Roberts said, “DaVinci offers a different approach, whereby boating alone is only part of the experience – and not necessarily the major part. Our bespoke packages meet the expectations and needs of our customers, for whom entertaining, adventure or simple relaxation may be their main motivations.”

But where does sponsorship fit into all this? Mr Roberts said, “As with all my businesses, community engagement is a key pillar of being relevant to the communities in which we live and do business. This keeps us relevant and tuned in with people and places, as well as informing us on business opportunities, while enhancing the reputation of our brand. Yachting is great way to get rid of the stress and pressures of business. I’ve always enjoyed sailing and participated in a few King’s Cup Regattas, so yachting was a logical choice as a sponsorship vehicle.”

Sponsorship has certainly helped establish brand recognition for DaVinci the restaurant; high profile Phuket Raceweek sponsorship for three consecutive years, the donation of a floating pontoon to Ao Chalong Yacht Club and the purchase of a training Optimist dinghy for young Thai sailors in Ao Yon have all contributed to the brand’s exposure.

“Taking on the role as a major sponsor of Phuket’s own Bay Regatta was the logical next step as we move forwards with our yacht charter business. Not only does it reinforce that we’re serious about DaVinci’s yachting arm, but as the region’s premiere cruising lifestyle regatta, there’s a perfect fit,” said Roberts.

But what about Roberts’ own time on the water? “I must confess that, although we’re serious about the business side, I have priority on taking the boats out and thoroughly enjoy the time we spend on them with family and friends,” he said.


Get more from The Thaiger

📱 Download our app on Android or iOS
👋 Have your say on our Thailand forums
🔔 Subscribe to our daily email newsletter
📺 Subscribe / Join YouTube for daily shows
👍 Like/Follow us on Facebook
🐦 FOLLOW us on Twitter
📷 FOLLOW us on Instagram


Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Coronavirus (Covid-19)30 mins ago

Friday Covid Update: 17,345 new cases and 117 deaths

Phuket8 hours ago

Domestic travel to Phuket all but banned starting August 2

Coronavirus (Covid-19)9 hours ago

Despite Covid-19 Phuket Sandbox continues at least 2 weeks

Sponsored19 hours ago

Experience Phuket’s Islands with 5 Star Marine

Welcome back to Thailand!

Thaiger is getting behind local businesses for the restart of tourism in Thailand - up to 50% discounts across all advertising packages!

Coronavirus (Covid-19)11 hours ago

Chulalongkorn University progressing on domestic mRNA vaccine

Koh Samui15 hours ago

Black Club Covid-19 outbreak on Koh Samui widens

Thailand16 hours ago

Possible earthquake in Nonthaburi this morning

Join the conversation on the Thaiger Talk forums today!
Best of16 hours ago

Chiang Mai’s 8 most indulgent spa hotels

Coronavirus (Covid-19)16 hours ago

Bangkok Bang Sue scam under investigation, 7 volunteers and counting to be questioned

Thailand17 hours ago

Thailand News Today | ‘Crowding’ due to camera angles, train hospitals | July 29

Thailand17 hours ago

Spray guns ineffective and dangerous, says TFDA

Drugs18 hours ago

Methamphetamine pills hidden in instant noodle packets delivered for Covid patient

Coronavirus (Covid-19)18 hours ago

Anonymous “Dr Sandy” says pray the Covid situation gets better

Coronavirus (Covid-19)18 hours ago

Thursday Covid Update: Record high of 17,669 new cases; provincial totals

Phuket19 hours ago

Phuket governor eyes construction camps for stricter Covid measures

Best of21 hours ago

Top 5 spas in Chiang Mai

Thailand5 months ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism5 months ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket5 months ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism5 months ago

Phuket Thai food treats you need to try | VIDEO

Thailand5 months ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism5 months ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand6 months ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand6 months ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand6 months ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand7 months ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand7 months ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand7 months ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand7 months ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand7 months ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Thailand7 months ago

Thailand News Today | Southern floods, Face mask fines, Thai Air Asia woes | January 8