ICONSIAM celebrates the Year of the Dragon with The Magic Dragon 2024 by Miguel Chevalier

ICONSIAM, a global landmark along the Chao Phraya River, celebrates its 5th anniversary and welcomes the new year 2024 by creating a new experience beyond imagination. The event features “The Magic Dragon 2024 by Miguel Chevalier Software Cyrille Henry & Antoine Villeret” the first-ever Immersive Digital Art Sculpture showcasing a large LED dragon sculpture with intricate interactive patterns, radiating the power of life. Stretching 55 meters along the Chao Phraya River, this masterpiece by world-renowned French artist Miguel Chevalier, who is known for his digital art pieces that seamlessly combine art and cutting-edge technology. The official opening ceremony took place on January 12, 2024, and was attended by H.E. Mr. Jean-Claude Poimboeuf, Ambassador of France to Thailand, who officiated the opening ceremony, as well as well-known actress, Nychaa-Nuttanicha Dungwattanawanich. This digital art exhibition is open to the public from January 12 – 31, 2024, at River Park, G Floor, ICONSIAM.

Supoj Chaiwatsirikul, Managing Director of ICONSIAM Company Limited, stated…

“In order to emphasize its status as a significant global destination and to celebrate its 5th anniversary, ICONSIAM has collaborated with the renowned digital artist, Miguel Chevalier, inviting the younger generation and digital art enthusiasts to experience the grandeur of the first-ever Immersive Digital Art Sculpture. This exhibition features a dazzling display of light and colour, welcoming the new year 2024 under the auspices of the mighty Year of the Dragon, symbolizing power and abundance. This outstanding creation by Miguel Chevalier marks a remarkable and unprecedented artistic achievement.”

For the first-ever immersive digital art event in the world, “The Magic Dragon 2024 by Miguel Chevalier Software Cyrille Henry & Antoine Villeret” showcases the beauty of a metal structure forming the head and tail of a dragon. This reflects the intricate craftsmanship in the field of digital art that has made Miguel Chevalier well-known. The artwork demonstrates mastery with its artistic interpretation of the dragon’s body, resembling undulating waves. Composed of 38 geometric vertebrae, each part rotates slightly around a small axis, creating an endless curvilinear and spiralling effect.

This piece allows visitors to enter the dragon’s interior, known as the body of light, providing an unprecedented and inspirational experience. Inside the dragon’s belly, LED lights adorn the space, creating an immersive digital art specifically designed for this event. The geometric patterns, resembling motion, align with the symbols of the Chinese New Year and the Year of the Dragon. It forms a gigantic kaleidoscope that takes viewers on a journey into the world of imagination and poetry, both during the day and night. The patterns respond dynamically to the movements of the visitors through sensors, creating a mesmerizing and ever-changing experience.

Immerse yourself in the fusion of art and innovative technology known as technological baroque while going through this interactive masterpiece. Visitors can dive into the celebratory universe, embodying the entrance into the new year of 2024. Join them and be captivated by the innovative digital art masterpiece, The Magic Dragon 2024 by Miguel Chevalier – a unique creation that seamlessly blends technology, tradition, and aesthetics, offering an unforgettable and enriching artistic experience.

Come and be part of this world-class experience, awakening your senses with the mesmerizing light installation stretching 55 meters at The Magic Dragon 2024. This marks the first-ever immersive digital art event in the world, presented on the occasion of ICONSIAM’s 5th anniversary and the grand celebration of the Year of the Dragon 2024, created by the globally renowned digital artist Miguel Chevalier, the exhibition takes place from January 12 – 31, 2024, at River Park, G Floor, ICONSIAM.

To know more, you can visit their ICONSIAM Facebook page to keep up to date with this event.

Press Release