Tourism Authority of Thailand launches Vijitr lighting extravaganza across country
The Tourism Authority of Thailand (TAT) has launched the ‘Vijitr’ lighting extravaganza, a series of light and sound events taking place across the five regions of Thailand from April to June 2023. The aim is to promote meaningful travel experiences and the drive towards more sustainable tourism.
Phiphat Ratchakitprakarn, Minister of Tourism and Sports, said…
“This ‘Vijitr’ lighting in five regions extravaganza leverages event marketing to provide a more immersive and memorable event experience to domestic tourists, and inspire more travel and overnight stays in different provinces. Ultimately, the project is expected to help distribute tourism income in all five regions through storytelling and the use of light, colour and sound attractions.”
TAT initiated the ‘Vijitr’ project in response to a recent survey on domestic tourists’ travel behaviour during the third quarter of 2022. The survey found that the pandemic’s impact on travel had lessened and that events were a good way to stimulate travel between different provinces around the country.
The extravagant light-and-sound events will be held in the Central, Northeastern, Northern, Southern, and Eastern regions of Thailand.
The Southern Region will host ‘Vijitr – The Story of Nakhon Si Thammarat’ from May 20 to 28 at various landmarks in Nakhon Si Thammarat.
Meanwhile, the Central Region will host ‘Mu Light Experiences – Vijitr Mu-te-lu)’ from April 29 to May 7 at ICONSIAM, Central Post Office, also known as Grand Postal Building, and Wachirabenchathat Park (Rot Fai Park) in Bangkok. The show reflects the local beliefs about moonlight and bathing in the moonlight for positive energy and prosperity. The spectacle includes multimedia water features, lighting, projection mapping, 3D lighting installation elements, and various other activities.
The Northeastern Region will host ‘Vijitr Nakhon Phanom – The City of Happiness on the Mekong River’ from May 20 to June 4 on the banks of the Mekong River in Nakhon Phanom. This light and sound event features 3D mapping, light up, light installation, city tour and storytelling techniques, and various other activities at various landmarks.
The Northern Region will host ‘Vijitr @ Chiang Rai: Wiang of Light’ from May 20 to 28 at various landmarks in Chiang Rai. The event features light and sound performance activities with 3D mapping, light up, light installation, and 3D projection techniques.
The Eastern Region will host ‘Vijitr @ Rayong: The City of Happiness in the East’ from May 27 to June 4 at Mangrove Forest Learning Center, Phra Chedi Klang Nam, Rayong. This dynamic light and sound extravaganza includes projection mapping onto an island in the water, the colourful underwater world of jellyfish, lighting show at the Bridge of Fine Way, fireworks display, and music performances by leading artists over an area of more than 2 sq km.
For more information, tourists can contact the TAT Contact Center or call 1672 Travel Buddy.
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