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The Lodge at BB Phuket adjusts to a changing market



PHUKET: It was one year ago when property guru Bill Barnett wrote in the Phuket Tattler, “Foreign buyers have returned to the island in big numbers and what is motivating them is not luxury pool villas but investment-oriented condominium and apartment properties that are hotel managed”.

Yet, a lot has happened over the past 12 months and investors, aiming to keep up with the dynamic market situation, keep adjusting their visions for the island. Beach Projects, the company behind the highly-anticipated BB Phuket development in Laem Hin, is one of them.

The concept for BB Phuket – planned as a combination of luxury super-villas, condominiums and poolside beach lounges along with a gourmet restaurant – has recently undergone a significant change, with the condominium part of the project transformed into a boutique hotel, called The Lodge at BB Phuket.

“Initially we placed our focus on a condominium environment for holiday homes – the same kind of project that I developed all over Europe, with great success,” says Johan Hansen, Beach Project’s CEO and a well-known property developer.

“Living in Thailand made me realize that the market here is different. People have less intention to purchase their holiday homes and prefer not to invest.

“We dynamically adjust to the changing conditions. It was also the political situation and the surplus of condominiums that inspired us to come up with a new, better concept for the project.”

All this gave birth to The Lodge at BB Phuket, a signature artistic hotel with individually themed rooms that enjoys a unique location on Phuket’s pristine east coast. The Lodge at BB Phuket aims to seamlessly couple its individual flair with BB’s personal service, and all the amenities one would expect from a world-class resort.

“We are redefining the market by highlighting the authentic aspect of Phuket. We are creating an environment that is culturally rich, fun and playful at the same time,” explains Hansen.

The recent transformation of beaches on the west coast of Phuket has inspired the BB Phuket to put greater emphasis on the one-of-a-kind location of the project.

“Our location on the east side of the island, surrounded by natural beauty and a calming atmosphere, enables people to enjoy the venue for multiple reasons, rather than being tarred with the same brush as the more traditional touristy areas,” says Hansen, drawing a vision of Phuket re-invented as a destination for visitors looking for a more “personalized” holiday.

BB Phuket is scheduled for its grand opening in February 2015.

For more information about Beach Projects, visit: or email

— Maciek Klimowicz


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